High culture, high context: online strategies of indigenous cultural enterprises

Indigenous Australians experience a great demand for their culture, but do not benefit sufficiently from its commercialization. Recent developments in digital and Internet technology have presented new commercial opportunities for mainstream enterprises and for greater interaction between global cultures. Indigenous Australians recognized these opportunities and have adopted Internet technology across a range of sectors. Very little is known about Indigenous -owned enterprises and their e-commerce practices, particularly in the lucrative cultural sector. This paper draws on a national online survey and enterprise case studies to examine approaches to, and perceptions of Internet commerce in Indigenous-owned culture sector enterprises. Cultural products (such as art, craft, dance, theatre and cultural tours) are not traditionally aligned with e-commerce which favours intangible and standardised, easily comparable products. However some Indigenous enterprises have been highly successful at increasing income and viability through the online medium. Because of the complex preconditions for selling Indigenous culture, transactions are rarely conducted fully on the Web. The research found that in examples of successful Indigenous e-commerce, cultural enterprises first establish social and cultural contexts before achieving economic gains. Social contexts are built online through relationships and communication, which underscore reputation, and transactions as 'experiences'. Online construction of a product's cultural context is used to ensure 'authenticity', which can act as a subtle alternative to online branding and trust.

Consumers' evaluation of free service trial offers

Largely unexplored, a free service trial may be defined as an offer to the consumer to experience, at no monetary cost, all or part of a core, augmented or facilitating service from a provider that the consumer does not currently use. Free service trials are worth studying for two reasons. First they are one of the important examples of inequitable exchange between supplier and purchaser – one that is likely to lead to a sense of obligation among those who adopt the trial offer. Second, they are a very common promotional device. This paper proposes that free service trials are more problematic than tangible product trials. The value of what is offered may be limited by time, the scope of trial, or because only a partial, facilitating or augmented service is offered. Judgments about the perceived value of the complete service in its paid form will also contribute to the evaluation of the trial offer. In deciding whether they accept the trial, the paper proposes that consumers make attributions about the motives of the service trial provider and the consumer’s consequent obligations if they accept it. Obligations are likely to be felt more acutely where the trial is interpersonal (e.g. a facial massage) rather than impersonal (e.g. anti-virus service). Such evaluations are also likely to be affected by past experience with the service category, consumer skepticism and personal norms of reciprocity. A program of research is proposed which would systematically examine the consumers’ evaluations of free trial offers.

Impact of the Pick and Tick food information program on the salt content of food in New Zealand

The Pick the Tick programme of the National Heart Foundation of New Zealand aims to provide a framework for cooperation with the food industry to improve nutrition labelling and to develop a healthy food supply. Food manufacturers, whose products meet defined nutritional criteria, are able to display the Pick the Tick logo on food labels. The tick is used by 59% of shoppers in assisting them make healthy food choices. Food companies are encouraged to reformulate product composition if they fail to meet criteria and develop new products to specifically meet the Pick the Tick criteria. The objective of this study was to evaluate the impact of the programme on food formulation. The main outcome measure was the amount of salt not added to food products. Changes to sodium levels were multiplied by the volume of sales and then converted to salt in tonnes to provide a tangible measure of the impact of the programme. In a 1-year period, July 1998 to June 1999, Pick the Tick influenced food companies to exclude ~33 tonnes of salt through the reformulation and formulation of 23 breads, breakfast cereals and margarine. Breakfast cereals showed the largest reduction in sodium content by an average of 378 mg sodium per 100 g product (61%). Bread was reduced by an average of 123 mg per 100 g product (26%) and margarine by 53 mg per 100 g (11%). Pick the Tick appeals to the food industry as a tool for marketing food products and has provided an incentive to improve the nutritional value of foods. The tick on approved products not only acts as a ‘nutrition signpost’ for consumers but can also significantly influence the formulation of products without sacrificing taste or quality.

Press shop machine analysis and trending

Historically downtime data collection and reporting systems in many automotive body panel press shops has been somewhat adhoc. The impetus for this study stems from frustration in respect of how this data is collected, assessed for trends and presented. Ideally this data should be used to identify costly repetitious faults for actioning of maintenance work and for feedback to tool design for consideration when designing new parts.

Presently this data is stored largely in the form of tacit knowledge by press shop operators; the encumbrance of transferring such information being that there is very often only limited channels to quantify it into something more tangible. Findings show that there tend to be two related obstacles to plant data recording. The first is that automation of down time data collection alone cannot determine fault causes as the majority of press shop events are initiated primarily from operator observation. The second is that excessive subjective operator input can often result in confusion and end up taking greater time in recording than remedying the actual fault.

This Paper presents the development of a system that through press mounted touchscreens encourages basic subjective operator input and relates this with basic objective data such as timekeeping. In this way all responses for a given press line become valuable and can be trended and placed in a hierarchy based on their percentage contribution to downtime or statistical importance. This then is capable of statistically alerting maintenance, line flow and/or toolbuild areas as to what issues require their most urgent attention.

Managing FM (support services): business risks in the healthcare sector

This paper presents research findings of 365 NHS Trust executives in the UK and builds on work carried out on risk perceptions and treatment in facilities management operations and business support activities in the NHS Trusts. The research utilises a business approach of viewing healthcare facilities not only as fixed “assets” occupying hospital sites and space, but it also considers them as that “tangible” part of the service chain process underpinning the provision of clinical services to both internal (departments or directorates) and external customers. The research found that customer satisfaction, service delivery certainty, customer involvement, service quality reliability, health and safety are highly rated by the NHS executives. The paper classifies healthcare related risk constructs into seven elements namely: customer care, corporate, legal, commercial finance and economics, business transfer, and facilities transmitted

Security protection for critical infrastructure

Understanding and managing information infrastructure (II) security risks is a priority to most organizations dealing with information technology and information warfare (IW) scenarios today (Libicki, 2000). Traditional security risk analysis (SRA) was well suited to these tasks within the paradigm of computer security, where the focus was on securing tangible items such as computing and communications equipment (NCS,1996; Cramer, 1998). With the growth of information interchange and reliance on information infrastructure, the ability to understand where vulnerabilities lie within an organization, regardless of size, has become extremely difficult (NIPC, 1996). To place a value on the information that is owned and used by an organization is virtually an impossible task. The suitability of risk analysis to assist in managing IW and information infrastructure-related security risks is unqualified, however studies have been undertaken to build frameworks and methodologies for modeling information warfare attacks (Molander, Riddile, & Wilson, 1996; Johnson, 1997; Hutchinson & Warren, 2001) which will assist greatly in applying risk analysis concepts and methodologies to the burgeoning information technology security paradigm, information warfare.

Corporate social responsibility : a resource-based view of the firm

This paper reviews the application of the corporate social responsibility (CSR) as an intangible dynamic resource, its application in the formulation of marketing strategies and its association with business performance, using the theoretical framework of resource-based view of the firm (RBV). The study aims to address the control and governance of the application of the CSR with respect to self-control and regulatory control of corporate compliance. A model of CSR is suggested that represents the predictors of the construct (CSR) to facilitate the test of its usefulness in explaining the extent to which organisations may choose to be socially responsible.

Bottersnikes and other lost things : a celebration of Australian illustrated children's books

This is a history of illustrated Australian children's books published between 1845 and 2008 that emphasises the lesser known elements of the Australian child's literary history. Beyond the icons, such as May Gibbs' Snugglepot and Cuddlepie and Dorothy Wall's Blinky Bill, lie a wealth of illustrated books that broaden the potential for further research. Bottersnikes and Other Lost Things with over 400 full colour illustrations, is a tangible resource giving researchers the potential to expand our understanding of Australian children's literature: Advertising and ephemeral children's books provide insight into the varied nature children's reading from the turn of the 20th century; The educational reading reveals the expectations of the adults who wrote the School Papers and Readers and the aspirations they had for their readership; Attitudes to cultural difference across this period is remarkable for the overt nature of the racist portrayal of Indigenous Australians during the 19th and first half of the 20th centuries. These are some of the aspects of the Australian child's literary heritage explored for the first time in this history of Australian children's literature.

Promoting energy efficiency in the private rented sector

The English House Condition Survey for 1991 demonstrated that levels of energy efficiency in private rented property are significantly below other sectors, even though energy improvements have tangible benefits for landlords. The low level of energy efficiency provision in the private rented sector indicates that landlords are unaware or unconvinced of these benefits and market barriers may have restricted uptake. Information regarding energy efficiency advice to the private rented HMO sector has focussed on offering good practice design guidance, and information about the level of fitness and overall characteristics of the sector. This research project evaluated the PRESS scheme, which encouraged landlords to introduce energy efficiency measures. A total of 78 private sector rented properties in Sheffield were analysed with retrofit measures to improve levels of energy efficiency. The results demonstrate that whilst market barriers exist, the PRESS scheme went some way to overcoming some barriers to energy efficiency.

Nano related research in fibres and textiles

With the increasing hype surrounding what nanotechnology can actually deliver, research emphasis in this area needs to be placed on how nanotechnology can bring tangible benefits to existing industries and ordinary consumers. This paper gives selected examples of real world applications of nano-structured materials, including nano fibrous and particulate materials. It reviews recent research into nano-structured surface coating of textile substrates for enhanced functionalities, and the development of fine and uniform nanofibres for advanced applications. Emphasis has been placed on relevant research activities in the Centre for Material and Fibre Innovation at Deakin University, Australia. In the nano-structured surface coating area, several examples of enhancing fabric performance and functionality are provided, including silica coating for photochromic textiles, superhydrophobic surface coating and transparent ZnO coating to reduce colour fading of textiles exposed to UV radiation. In the nanofibre area, these activities include: elimination of beaded fibres without increasing the average diameter of the electrospun nanofibres, electrospinning of side-by-side bi-component nanofibres, new insight into the evolution of fibre morphology in electrospinning and the electrospinning technology itself.

Crisis of meanings : divergent experiences and perceptions of the marine environment in Victoria, Australia

The oceans of the world are regularly depicted as under threat from human exploitation with the problem portrayed as being of 'global' concern. In a world market characterised by the division of labour, many of those who eat fish do so without directly experiencing the ocean as a domain of productive utility. Rather, their encounters are with representations that depict the 'natural' world as an aesthetic object of contemplation, and environmentalist discourses that identify human activities as' threatening marine ecosystems. So prevalent is this experience that tangible institutions, such as state fisheries management bodies, have emerged, acting to reinforce the ontology of this 'contemplated' ocean, giving weight to the illusion that humans can, and should, appreciate it only from afar. In this representation, commercial fishers are regularly depicted as transgressing a 'natural' boundary between humans and the environment. It is when the world is simultaneously encountered as an object of consumptive utility and aesthetic utility that the human role in the environment becomes ambiguous and a sense of crisis arises. This paper investigates disjunctions in experiences and understandings that contribute to environmental anxiety, and debates over the appropriate use of the ocean.

In pursuit of cultural partnerships

Documents the development of the Italian Historical Society, especially the initial years of inception and activity. Analyses whether the partnership model and philsosphy adopted by the IHS can continue to be applied, and evaluates if it is the most appropriate model for a community-based cultural organization to follow in an attempt to make worthwhile and tangible links with mainstream cultural institutions.

Narrative analysis of female student 'resistance' in a Japanese private university

The thesis points to the emergence of a series of distinctive tensions which were informed by the author's position as a Western male researcher living in Japan, and the changing perceptions of what occured as notions of 'empowerment' and 'voice' touched the 'grounded' data. It argues that the generative narrative(s) constitutes a form of ongoing 'conversation' which succeed in producing an unstructured reading or pedagogy. Although the research does not achieve tangible liberatory outcomes, the generative narrative(s) provides the lens through which to view the student 'resistance' and, as such, permits the examination of an instance of student 'resistance' in Japan.

Marketing planning : operationalising the market orientation strategy

Despite strong empirical validation of the relationship between market orientation and business performance, the literature is inconclusive on the implementation of the strategy. This paper reviews the implementation of market orientation, and investigates the associations between market orientation and marketing planning and their associations with business performance. A survey of 216 Australian larger business organisations was conducted to find evidence of these relationships. The results highlight a close association between market orientation and marketing planning, with virtually the same level of association between them, and the business performance measures used. This evidence suggests that they arguably represent the same domain. The results suggest that marketing practitioners may use the marketing planning technique as an intangible productive resource to operationalise the market orientation strategy, and use it to design a specific style and magnitude of market orientation suitable for an organisation.

Market fit and business performance : an empirical investigation

This paper argues that an organisation needs to be managed for its fit to its intended target market. Market fit is defined as the capability configuration of a firm moderated by the relevant factors in the external environment. It is conceptualised within the integrated dynamic resource-based view of the firm. The study is based on survey data collected from 216 larger Australian businesses. Drawing on the existing literature on the resource-based view of the firm (RBV), a model of market fit has been developed and tested empirically. The results of the study suggest that the intangible internal assets of marketing planning, decision-making process, and marketing strategy form the core capability configuration of an organisation and that the market fit measure associates positively with business performance indicators. The assertion is that while the internal intangible assets form the core capability of an organisation, this capability is influenced by the market dynamics that may alter its character, intensity, and effectiveness in relation to its intended business performance objectives.