Reconstructing the south : how commercial myths compete for identity value through the ideological shaping of popular memories and countermemories

This study explicates the coconstitutive relationships between commercial myth- making and popular memory that arise through myth market competitions for identity value. We develop a genealogical analysis of the representational strategies and ideological rationales that two prominent New South mythmakers use to shape popular memories in relation to their competitive goals and to efface counter- memories that contradict their mythologized representations. We then derive a conceptual model that highlights competitive, historical, and ideological influences on commercial mythmaking and their transformative effects on popular memory, which have not been addressed by prior theorizations of the meaning transfer process.

Mobile texts and migrant audiences : rethinking literacy and assessment in a new media age

This article highlights the importance of rethinking literacy assessment in a digital and global world. Although pressures currently abound to narrow conceptions and practices of literacy, especially in an era of high stakes testing, digital multimodality and connectivity offer the potential for new ways of thinking, representing, and communicating, as well as new avenues for participating in relationships across social, geographic, and cultural difference. We explore the challenges of redesigning assessments so that they better take into account children's multiliterate capabilities. In so doing, we offer examples from our work in afterschool contexts that demonstrate how we have grappled with the complexities of assessment in new times.

New girl heroes : the rise of popular feminist commentators in an era of sexualisation

The level of public interest in what has variously been called ‘raunch culture’, ‘pornification’ or more broadly ‘sexualisation’ of culture, has created new opportunities for enterprising women. In recent years, a number of immensely popular books have emerged raising concerns about girls and sexualisation by female authors across Western nations such as the USA, Australia and the UK. Here, I explore the media work of two prominent Australian media commentators on girls and sexualisation, Melinda Tankard Reist and Dannielle Miller. I explore how, in their educative work designed to empower girls and free them from the stifling, damaging aspects of sexualised popular culture, these commentators may be citing and performing other normative dimensions of contemporary young femininity that go unremarked upon and are thus reinscribed as normal and expected.

Constructions of education and resistance within popular feminist commentary on girls and sexualisation

We are currently witnessing a renewed vigour to ongoing concerns about the sexualisation of young women and girls in western popular culture. This paper takes up Angela McRobbie’s concerns that the commercial sphere has become a primary site for talking about, and educating, girls and young women (McRobbie, 2008). I first explore the growth in ‘expert’ commentary, on girls and sexualisation, drawing on the work of a number of commentators and authors from the USA, the UK and Australia, who have become ubiquitous media commentators on issues facing girls, including sexualisation. I then draw on feminist and education theory to explore the possible limitations of how education is conceived within this cultural site, particularly with respect to constructions of girls’ resistance. In the final part of the paper I show how girls’ resistance is complicated in postfeminist, neoliberal societies and I propose that education scholarship and practice must confront the ways in which girls’ resistance is bound up in their developing classed and raced identities.

Queer breeding: historicising popular culture, homosexuality and informal sex education

Through an analysis of gay protest music (1975) and an educational kit for students (1978), both sponsored by the Campaign for Homosexual Equality in the UK, this paper brings into focus a history of gay rights activists' efforts to marshal popular culture in the development of informal sex education for young people in the second half of the 1970s. Through a reparative critique of prevailing therapeutic research methodologies, and through a theoretical deployment of notions of methodological reconciliation and queer breeding, it makes the case for the importance of historical methods in contemporary sex education research.

Converging with audiences

The new theories and discourse in the creative industries have revealed a necessary relationship between producer and consumer, which, in the performing arts, is demonstrated by a recognisable change in the relationship between artist or performer and audience. Relationship marketing theory has been challenged by the new arts consumer who is on a quest for self-actualisation where the creative or cultural experience is expected to fulfi l a spiritual need that has very little to do with the traditional marketing plan of an arts company or organisation. 

Elite girls' schooling, social class and sexualised popular culture

Young women’s identities are an issue of public and academic interest across a number of western nations at the present time. This book explores how young women attending an elite school for girls understand and construct ‘empowerment’. It investigates the extent to which, and the ways in which, their constructions of empowerment and identity work to overturn, or resist, key regulations and normative expectations for girls in post-feminist, hyper-sexualised cultural contexts. The book provides a succinct overview of feminist theorisations of normative femininities in young women’s lives in western cultural contexts. It includes familiar sexist discourses such as sexual double standards, as well as more recent commentary about the regulation of young women’s subjectivities in neoliberal, post-feminist, hyper-sexualised cultures. Drawing on ethnographic research in the context of an elite girls’ secondary school, the author explores how empowerment for young women is constructed and understood across a range of textual practices. From visual representations of young women in school promotional material, to students’ constructions of popular celebrities, the question of how girls’ resistance to normative femininities begins to develop is examined. This rich empirical work makes a unique contribution to the study of elite schooling within the sociology of education, drawing on important insights from the field of critical girlhood studies, and posing a challenge to popular feminist notions about media literacy, young women and empowerment. It will be of interest to scholars and postgraduates in the areas of gender studies, sociology, education, youth studies and cultural studies.

It comes with the territory: 'remote' Indigenous reporting for mainstream audiences

Mainstream news coverage of ‘remote’ Indigenous Australia is arguably one of the most distinctive forms of Australian journalism practice. While there has been considerable scholarly interest in news media representations of ‘remote’ Indigenous people, little research has been done until now on the logic or operations of this reporting specialisation. This monograph presents a Bourdieuian analysis of the subfield based in the insights study participants offered in interviews undertaken as part of The Media and Indigenous Policy project. It analyses the reporting subfield through an investigation of the practices participants say shape the way white, mainstream journalists understand their role, its possibilities and limitations. Reporting specialists spoke of the geographical and ontological distances they have to negotiate in dealing with Indigenous and government sources, as well as the ways in which they are constrained by institutional pressures. They attribute many of the difficulties with covering ‘remote’ Indigenous issues to factors linked with these physical and cultural distances.

Building arts audiences : arts participation and barriers report

This report was commissioned to investigate the level of arts participation in Moonee Valley, and the barriers local residents face in experiencing and accessing the arts. The need for this research is motivated by a desire to ensure the success of Council’s investment in the arts and culture, and to maximise the benefits of participating in the arts for all residents.

The ‘Australian Girl’ and the domestic ideal in colonial women’s fiction

The vast majority of novels and periodicals read by colonial Australian girls were written and published in Britain. ‘Daughters of the Southern Cross’ were more likely to have access to the Girl’s Own Paper by subscription or to imported fictions that had proven popular with British girl readers than any locally produced depictions of girlhood. From the 1880s, however, Australian authors produced several milestone fictions of girlhood for both adult and juvenile audiences. Rosa Praed's An Australian Heroine (1880) and Catherine Martin’s An Australian Girl (1890)  gave voice to the lived experience of Australia for young women, and their publication in Britain contributed to an emergent reciprocal transpacific flow of literary culture.

Two canonical Australian novels that focus on the maturation of girl protagonists who live on bush homesteads were also published in this period. Ethel Turner’s Seven Little Australians (1894) and Miles Franklin’s My Brilliant Career (1901) feature intelligent girls who are not able to be effectively socialised to embrace domesticity. Turner’s Judy Woolcot is distinct among her six siblings as a plucky girl who instigates trouble, while Franklin’s aspiring writer Sybylla Melvyn is informed that ‘girls are the helplessest, uselessest, troublesomest little creatures in the world.’

The 1890s saw an agricultural depression in Australia that only fuelled the urban perpet-uation of the idealised and nationalistic bushman myth in literary and popular culture. The ubiquity of the myth problematised any attempt to situate women heroically within the nation outside of the home. British fictional imaginings of Australian girls lauded their lack of conformity and physical abilities and often showed them bravely defending the family property with firearms. In contrast, Australian domestic fiction, this chapter argues, is unable to accommodate bracing female heroism, postulating ambiguous outcomes at best for heroines who deviate from the feminine ideal.

Judy’s grandmother describes her ‘restless fire’ as something that ‘would either make a noble, daring, brilliant woman of her’, or ‘would flame up higher and higher and consume her’. Turner does not allow Judy’s unconventionality to prosper. Instead, she is killed by a falling gum tree while saving the life of her brother, leaving the future fulfilment of the domestic ideal to her sister, Meg, whose subsequent story occupies Little Mother Meg (1902). Franklin’s Sybylla expresses her inability to be content with the simple pleasures of keeping a home, and this informs her decision to reject a marriage proposal from a wealthy suitor. The novel’s indeterminate conclusion does not allow fulfilment of Sybylla’s writing aspirations, situating her outside the feminine ideal yet not affirming the merits of her desire to reject married life.

While Sharyn Pearce suggests that Judy’s tragic end follows a narrative pattern that sup-ports the glorification of male heroes and renders ‘over-reaching women’ as ‘noble failures’, the novel might also productively be read within the context of other fictions featuring girl protagonists of the period, such as Praed and Martin's novels. This chapter makes the case that Turner and Franklin’s thwarted heroines critique the containment of Australian girls to the banalities of the home by exposing the negative and uncertain outcomes for those who desire the freedoms and aspirations permitted to boys and men. Unlike British fictions that champion adventurous girls, these Australian fictions critique the continuation of gendered restrictions in the colonies by proposing that girls who desire excitement and independence ‘should have been…boy[s]’ (as Sybylla’s mother remarks).