Development of a tool for evaluation of academic library spaces (TEALS) (0242)

The paper provides a brief description of the tool for evaluating the quality and utilisation of academic library spaces (TEALS). Supported by Deakin University Library, TEALS has been developed out of a research project in the School of Architecture and Building, Deakin University, Geelong Waterfront Campus. The tool is intended to establish the setting for evaluation of physical spaces at different phases of development of new academic library spaces and refurbishment of existing ones as well as throughout the life of buildings. The methodological framework of the tool consists of four key elements; establishing Criteria of Quality (CoQ), determining Quality Indicators, evaluating library spaces against QIs and interpreting results for future improvements. The characteristics that distinguish TEALS from existing evaluation models include adopting an approach that focus on people (students, faculty and library staff), acting as a “reflective” and “empowering” tool and being user-friendly, quick and easy to use.

'Shadow-lands' : the suffering image

"Folio X documents the exhibition '"Shadow-lands': the suffering image" held at Dennys Lascelles Exhibition Gallery, Alfred Deakin Prime Ministerial Library, Deakin University, Waterfront Campus, Geelong, Victoria, Australia, April 18-May 18, 2012. The project was part and parcel of the author's PhD study, "Visual agency in art and architecture" .... and an experimental representation of the values embedded in the photography and film-essays of Chris Marker..."

The zombies of sleepy hollow: reimagining Geelong

Place branding is traditionally concerned with drawing on the positive and unique elements of a community to generate investment and build community pride. In 2014 a promotional video was released portraying Geelong as a zombie town, with flamboyant Mayor Darryn Lyons riding in on horseback to save the city and its people. The imagery was more at home in cult zombie cinema than a tourism promotion. Critics berated the video as an ill-conceived stunt that carried a message derisive to the local community. Supporters focused on the bold, creative nature of the endeavour, claiming its potential to ‘go viral’ would enhance Geelong’s media presence, improve the city’s perception and draw visitors to the area. Geelong was first badged ‘Sleepy Hollow’ in the 1860s when the new gold towns of Ballarat and Bendigo boomed, challenging its supremacy as a commercial centre. Geelong prospered in the 1920s through industrialisation, but the moniker has remained. Today, Geelong faces a period of economic uncertainty and transition as it adjusts to major job losses in manufacturing. While this presents significant challenges, it also creates opportunities for the city to re-imagine itself by capitalising on the physical and cultural assets that set Geelong apart. While the zombie video has sparked debate, its success in influencing views of the city is constrained by its references to past stigma and its imposition of a new sense of dystopia in the present. This paper explores the Sleepy Hollow predicament and considers how the branding of Geelong might move beyond parody to better reflect its position as Victoria’s largest regional centre through an approach based on imageability, narrative, assets and investment.