Development of a whole agency approach to market segmentation in parks

Park agencies must plan to accommodate a diversity of visitors in order to satisfy visitor expectations and encourage future visitation. This study applies a market segmentation approach to develop a visitor typology that is effective across a broad spectrum of parks and applicable to a range of priorities, both strategic and operational, within park management agencies. Over a four-year period, data was sourced from over 11,000 interviews conducted at 33 diverse Australian national and metropolitan parks managed by the agency Parks Victoria. Factor analysis and cluster analysis was used to identify seven distinct visitor segments on the basis of numerous variables including, crucially, benefits sought. The applied and theoretical contributions of this study to the parks literature are discussed.

Unauthorised human use of an urban coastal wetland sanctuary: current and future patterns

Urban expansion brings profound impacts and challenges to many ecosystems, including wetlands. Unauthorised public access to wetland sanctuaries can lead to a number of management problems, such as increasing disturbance to migratory shorebirds. We investigate unauthorised human use of a coastal urban wetland located in Melbourne, Australia, and use current results to predict future patterns of visitation under different management and urban development scenarios. Despite being officially closed to the public, 20.8% of the 574 ha wetland experienced human intrusions during the sampling period. These were most frequent in the section which directly abuts residential development where over 50% of the wetland experienced intrusions. The most frequently observed activities were walking (4.8 ± 4.9 intrusions per observation day), dog walking (8.5 ± 4.5), cycling (3.0 ± 1.8) and motorised trail bike riding (2.5 ± 1.0). There were significant negative relationships between the occurrence of intrusions and distance from the wetland boundary and access points. Walkers and dog walkers were likely to intrude more deeply into the wetlands than other users. We predict that once residential development is completed around the entire perimeter of the wetland that 48% of the total area will be subject to intrusions. This will increase to 58.8% if internal management tracks are opened for public use. We recommend that the current access policy is maintained, and compliance is enhanced through education and additional physical barriers. © 2006 Elsevier B.V. All rights reserved.

Small area-level socioeconomic status and all-cause mortality within 10 years in a population-based cohort of women: Data from the Geelong Osteoporosis Study

Background: The social gradient of health and mortality is well-documented. However, data are scarce regarding whether differences in mortality are observed across socio-economic status (SES) measured at the small area-level. We investigated associations between area-level SES and all-cause mortality in Australian women aged ≥. 20. years. Methods: We examined SES, obesity, hypertension, lifestyle behaviors and all-cause mortality within 10. years post-baseline (1994), for 1494 randomly-selected women. Participants' residential addresses were matched to Australian Bureau of Statistics Census data to identify area-level SES, and deaths were ascertained from the Australian National Deaths Index. Logistic regression models were adjusted for age, and subsequent adjustments made for measures of weight status and lifestyle behaviors. Results: We observed 243 (16.3%) deaths within 10. years post-baseline. Females in SES quintiles 2-4 (less disadvantaged) had lower odds of mortality (0.49-0.59) compared to SES quintile 1 (most disadvantaged) under the best model, after adjusting for age, smoking status and low mobility. Conclusions: Compared to the lowest SES quintile (most disadvantaged), females in quintiles 2 to 5 (less disadvantaged) had significantly lower odds ratio of all-cause mortality within 10. years. Associations between extreme social disadvantage and mortality warrant further attention from research, public health and policy arenas.