Privacy-preserving mechanism for social network data publishing

 Privacy is receiving growing concern from various parties especially consumers due to the simplification of the collection and distribution of personal data. This research focuses on preserving privacy in social network data publishing. The study explores the data anonymization mechanism in order to improve privacy protection of social network users. We identified new type of privacy breach and has proposed an effective mechanism for privacy protection.

Social network perspectives reveal strength of academic developers as weak ties

Social network perspectives acknowledge the influence of disciplinary cultures on academics’ teaching beliefs and practices with implications for academic developers. The contribution of academic developers in 18 scholarship of teaching and learning (SoTL) projects situated in the sciences are explored by drawing on data from a two-year national project in Australia within a case study research design. The application of a social network lens illuminated the contribution of eight academic developers as weak ties who infused SoTL knowledge within teams. Two heuristic cases of academic developers who also linked across networks are presented. Implications of social network perspective are discussed.

Safety communication patterns in small work groups – a pilot study using social network analysis

As a project based industry, construction is portrayed through the short term and transitory nature of the industry. This is one of the factors that have been correlated to the poor safety performance of the construction industry. An essential part of safety performance, however, is the effective safety communication between all parties on construction projects. The construction industry is highly regulated due to its high incidence of work-place accidents. This is especially true of smaller building companies/enterprises where the burden of compliance to safety regulations is most onerous. The majority of current research in this topic area has focused on identifying the high risk components or the causes of increased risks. The literature on safety communication network patterns and its relation to safety performance is nevertheless minimal. Thus, this study takes the opportunity to explore the safety communication issue by analyzing the communications patterns in small workgroups. In a pilot study, through surveys with construction crews that are contributing to active construction projects in Sydney, Australia, patterns of safety communications were identified using social network analysis (SNA). The findings, though preliminary, has identified safety communication network patterns under formal communications and toolbox talks may determine a small group’s safety performance.

Utility-aware social network graph anonymization

As the need for social network data publishing continues to increase, how to preserve the privacy of the social network data before publishing is becoming an important and challenging issue. A common approach to address this issue is through anonymization of the social network structure. The problem with altering the structure of the links relationship in social network data is how to balance between the gain of privacy and the loss of information (data utility). In this paper, we address this problem. We propose a utility-aware social network graph anonymization. The approach is based on a new metric that calculates the utility impact of social network link modification. The metric utilizes the shortest path length and the neighborhood overlap as the utility value. The value is then used as a weight factor in preserving structural integrity in the social network graph anonymization. For any modification made to the social network links, the proposed approach guarantees that the distance between vertices in the modified social network stays as close as the original social network graph prior to the modification. Experimental evaluation shows that the proposed metric improves the utility preservation as compared to the number-of-change metric.

Privacy preserving social network data publication

The introduction of online social networks (OSN) has transformed the way people connect and interact with each other as well as share information. OSN have led to a tremendous explosion of network-centric data that could be harvested for better understanding of interesting phenomena such as sociological and behavioural aspects of individuals or groups. As a result, online social network service operators are compelled to publish the social network data for use by third party consumers such as researchers and advertisers. As social network data publication is vulnerable to a wide variety of reidentification and disclosure attacks, developing privacy preserving mechanisms are an active research area. This paper presents a comprehensive survey of the recent developments in social networks data publishing privacy risks, attacks, and privacy-preserving techniques. We survey and present various types of privacy attacks and information exploited by adversaries to perpetrate privacy attacks on anonymized social network data. We present an in-depth survey of the state-of-the-art privacy preserving techniques for social network data publishing, metrics for quantifying the anonymity level provided, and information loss as well as challenges and new research directions. The survey helps readers understand the threats, various privacy preserving mechanisms, and their vulnerabilities to privacy breach attacks in social network data publishing as well as observe common themes and future directions.

Improving cloud-based online social network data placement and replication

Online social networks make it easier for people to find and communicate with other people based on shared interests, values, membership in particular groups, etc. Common social networks such as Facebook and Twitter have hundreds of millions or even billions of users scattered all around the world sharing interconnected data. Users demand low latency access to not only their own data but also theirfriends’ data, often very large, e.g. videos, pictures etc. However, social network service providers have a limited monetary capital to store every piece of data everywhere to minimise users’ data access latency. Geo-distributed cloud services with virtually unlimited capabilities are suitable for large scale social networks data storage in different geographical locations. Key problems including how to optimally store and replicate these huge datasets and how to distribute the requests to different datacenters are addressed in this paper. A novel genetic algorithm-based approach is used to find a near-optimal number of replicas for every user’s data and a near-optimal placement of replicas to minimise monetary cost while satisfying latency requirements for all users. Experiments on a large Facebook dataset demonstrate our technique’s effectiveness in outperforming other representative placement and replication strategies.

Social network analysis resolves temporal dynamics of male dominance relationships

Social organization is often studied through point estimates of individual association or interaction patterns, which does not account for temporal changes in the course of familiarization processes and the establishment of social dominance. Here, we present new insights on short-term temporal dynamics in social organization of mixed-sex groups that have the potential to affect sexual selection patterns. Using the live-bearing Atlantic molly (Poecilia mexicana), a species with pronounced male size polymorphism, we investigated social network dynamics of mixed sex experimental groups consisting of eight females and three different-sized males over a period of 5 days. Analyzing association-based social networks as well as direct measures of spatial proximity, we found that large males tended to monopolize most females, while excluding small- and medium-bodied males from access to females. This effect, however, emerged only gradually over time, and different-sized males had equal access to females on day 1 as well as day 2, though to a lesser extent. In this highly aggressive species with strong social dominance stratifications, the observed temporal dynamics in male-female association patterns may balance the presumed reproductive skew among differentially competitive male phenotypes when social structures are unstable (i.e., when individual turnover rates are moderate to high). Ultimately, our results point toward context-dependent sexual selection arising from temporal shifts in social organization.

Network dynamics of mobile social networks

With the rapid development of smartphones and mobile Internet technology, we witness an overwhelming growth of mobile social networks (MSN), which is a type of social network, forming virtual communities among people with similar interests or commonalities. In MSNs, users play a crucial role for their development, deployment and success. Understanding the MSN user behavior therefore attracts interests of different entities - ISPs, service providers, and researchers. However, it is hard to gather a comprehensive real data set, little is known and even less has been published about MSN user activities. In this paper, we focus on analyzing MSN user behavior from the perspective of ISP network, which is seldom reported in literature. Based on the real data set collected from the mobile network gateway of a major mobile carrier who has more than five million subscribers, we present an in-depth user behavior analysis of four popular social networks. We study the MSN user behavior from six aspects: user requests, active online time, sessions, inter-session, the number of requests in a session, and inter-request. We found that power law and lognormal are two popular features of the studied objects, and exposed some interesting findings as well. We hope our work could be helpful for ISPs, MSN content providers, and researchers. © 2014 IEEE.

Fighting the digital divide with microfinance : building social capital and socio-economic development

Unlike other technology, lCT has the tremendous capacity to eliminate various social and economic barriers impeding the poor, helping them discover their potential. Wider access and use of lCT can improve social networks and increase civic engagement, thereby improving social fabric and developing social capital. Thus, scholars now have realized lCT plays a primary role in the formation and maintenance of social network. This paper identifies microfinance programs as an agent with unparalleled capacity to facilitate access to lCT and thus the formation of social capital and socio-economic development of the poor. In this paper, we also discuss the role of MFls in developing social capital in
South Asia and present an analytical model of how the intervention of microfinance can facilitate access to lCT by the poor with the result of an improved both socio-economic situation and social capital.

The effects of the social structure of digital networks on viral marketing performance

Viral marketing is a form of peer-to-peer communication in which individuals are encouraged to pass on promotional messages within their social networks. Conventional wisdom holds that the viral marketing process is both random and unmanageable. In this paper, we deconstruct the process and investigate the formation of the activated digital network as distinct from the underlying social network. We then consider the impact of the social structure of digital networks (random, scale free, and small world) and of the transmission behavior of individuals on campaign performance. Specifically, we identify alternative social network models to understand the mediating effects of the social structures of these models on viral marketing campaigns. Next, we analyse an actual viral marketing campaign and use the empirical data to develop and validate a computer simulation model for viral marketing. Finally, we conduct a number of simulation experiments to predict the spread of a viral message within different types of social network structures under different assumptions and scenarios. Our findings confirm that the social structure of digital networks play a critical role in the spread of a viral message. Managers seeking to optimize campaign performance should give consideration to these findings before designing and implementing viral marketing campaigns. We also demonstrate how a simulation model is used to quantify the impact of campaign management inputs and how these learnings can support managerial decision making.

The role of social networks at different stages of business formation

This study empirically tests the fundamental assumption that social networks are important to entrepreneurs. This assumption underpins most social network research conducted in the field of entrepreneurship and is seldom questioned. Empirical data were drawn from Australia’s participation in the Global Entrepreneurship Monitor project (GEM) from 2000- 2005 – an aggregate sample of 14,205 randomly selected Australians. The study demonstrated: (1) statistically significant differences in social networks when entrepreneurs and non-entrepreneurs are compared and (2) that the structural diversity of social networks changes during the entrepreneurial process. It was found that structural diversity was most important to entrepreneurs in the discovery stage, least important to entrepreneurs in the start-up stage and of medium importance to entrepreneurs in the young business stage.

Web 2.0 VDS : social networking as a facilitator of design education

In 2009, Deakin University and the Chinese University of Hong Kong trailed the use of Web 2.0 technologies to enhance learning outcomes in a third year architectural design studio that was modelled on the Virtual Design Studios (VDS) of past decades. The studio developed the VDS further by integrating a social learning environment into the blended learning experience. The Web 2.0 VDS utilised the social networking sites Ning.com, YouTube and Skype; various 3D modelling and video- and/or image-processing software; plus chat-software. These were used in combination to deliver lectures, communicate learning goals, disseminate learning resources, submit work, and provide feedback and comments on various design works in assessing students’ outcomes. This paper centres on issues of learning and teaching associated with the development of a Social Network VDS (SNVDS).

S-Kcore : a social-aware Kcore decomposition algorithm in pocket switched networks

The key nodes in network play the critical role in system recovery and survival. Many traditional key nodes selection algorithms utilize the characters of the physical topology to find the key nodes. But they can hardly succeed in the mobile ad hoc network due to the mobility nature of the network. In this paper we propose a social-aware Kcore selection algorithm to work in the Pocket Switched Network. The social view of the network suggests the social position of the mobile nodes can help to find the key nodes in the Pocket Switched Network. The S-Kcore selection algorithm is designed to exploit the nodes' social features to improve the performance in data communication. Experiments use the NS2 shows S-Kcore selection algorithm workable in the Pocket Switched Network. Furthermore, with the social behavior information, those key nodes are more suitable to represent and improve the whole network's performance.

Designing for learning : online social networks as a classroom environment

This paper deploys notions of emergence, connections, and designs for learning to conceptualize high school students’ interactions when using online social media as a learning environment. It makes links to chaos and complexity theories and to fractal patterns as it reports on a part of the first author’s action research study, conducted while she was a teacher working in an Australian public high school and completing her PhD. The study investigates the use of a Ning online social network as a learning environment shared by seven classes, and it examines students’ reactions and online activity while using a range of social media and Web 2.0 tools.

The authors use Graham Nuthall’s (2007) “lens on learning” to explore the social processes and culture of this shared online classroom. The paper uses his extensive body of research and analyses of classroom learning processes to conceptualize and analyze data throughout the action research cycle. It discusses the pedagogical implications that arise from the use of social media and, in so doing, challenges traditional models of teaching and learning.