Investigating social marketing, benchmarking and public policy development in environmental management

This paper discusses, an application of social marketing relating to pro-environmental awareness and social change. The integration of consumer behaviour theory into social marketing has been highlighted in the literature as requiring greater attention. Social marketing campaigns, like all marketing activities, rely on an understanding of stakeholders' attitudes and motivations in regard to the issue of concern, as well as towards the desired modified behaviour or lack of behaviour. The study highlights the marketing paradigms of benchmarking and social marketing in a not for profit governmental environment. Serrated Tussock has been designated as a weed of national significance and therefore the program has national implications (Thorp 2000). Even though issues associated with introduced species are less publicised than other environmental issues on the world stage, the associated environmental problems are no less severe than those caused by production and consumption activities. Weed control is a widespread problem facing individuals, communities and governments at all levels. A triangulatory approach, involving three distinct phases and incorporating both qualitative and quantitative tools, was used for the research design. The qualitative phase involved focus groups and in depth interviews with landholders, focus groups with professionals in the field and a focus group of key stakeholders. The mail survey resulted in a representative sample of 608 usable responses from the infestation area. The research conducted in this study illustrates how the various stages in the social marketing process were achieved and recommendations consistent with social marketing theory were generated.

Wildlife management in Australasia : perceptions of objectives and priorities

The aim of this study was to examine the values and attitudes held by Australasian wildlife managers as they relate to wildlife management issues, and to gain some insight into possible future directions and priorities for Australasian wildlife management. During December 2002 – February 2003, 138 questionnaires were completed by members of the Australasian Wildlife Management Society (AWMS) and registrants of the 2002 AWMS annual conference. Threatened species management, threatened communities/habitats, and management of introduced species were the issues rated as needing the highest priority for the Australasian Wildlife Management Society. Issues such as animal rights, genetically modified organisms and timber harvesting on public lands were the lowest-rating issues. Respondents expressed a strong belief in managing and controlling wildlife to achieve wildlife management objectives, a strong belief that wildlife should be protected and that wildlife managers should minimise the pain and suffering of individual animals, and a belief that resources should be directed towards conserving wildlife populations rather than protecting individual animals from non-threatened populations. While respondents held a strong belief that it is important to consult the community when developing wildlife management policies and programs, there was little support for a comanagerial approach where the community has a significant role to play in decision-making processes.

Attitudes about work practices, time allocation and publication output : profiles of Australasian marketing academics

The Australasian tertiary education sector has undergone significant organizational and cultural changes, which have increased pressures on academics to undertake a range of additional activities while at the same time improving research performance. These pressures impact on individuals in different ways, although there may be some groups or clusters of individuals within institutions with common characteristics. Managers may need to develop different sets of management strategies and policies to assist each group of academics to deal better with these pressures and improve their individual performance. The paper examines Australasian marketing academics’ perceptions of their work environments and whether these perceptions result in differing clusters of individuals who might also vary based on their research performance, time allocated to different academic roles, and their professional and demographic characteristics. Sixty-eight members of the Australian and New Zealand Academy of Marketing responded to a survey using a modified version of an instrument developed by Diamantopoulos et al. (1992). K-means clustering procedure identified four groups of academics – “Traditional Academics,” “Satisfied Professors,” “Newer Academics,” and “Satisfied Researchers.” While only a few significant differences among clusters were identified in relation to time allocated to academic activities and research performance, it appears that clusters differ on several professional and demographic characteristics.

Pain beliefs and pain management of oncology patients

Cancer pain is estimated to occur in 30% to 70% of patients with early-stage cancer and 60% to 95% with advanced cancer. Current research shows that cancer pain continues to be undertreated despite the availability of analgesics and established guidelines to maximize their effectiveness. The purpose of this study was to describe oncology patients' pain experience during an episode of hospitalization with particular emphasis on exploring the relationship between oncology patients' beliefs about pain and the treatment they received. Consecutive patients (n = 126) were interviewed 48 hours after admission to an urban and a regional hospital in Australia; 47.6% of patients had experienced moderate to severe pain in the previous 24 hours but had only received 40.4% of available analgesic. Patients held varying beliefs about pain and pain treatments in particular, 41% held strong beliefs about the potential for addiction to narcotics. Patients who held this belief reported higher current pain, worst pain intensity, and higher average pain intensity in the previous 24 hours. Effective pain management in the inpatient oncology setting continues to be an important clinical issue, and patients do not receive all available pain treatment. There may be an important association between patients' beliefs about pain and pain management and the pain management they receive.

Professional attitudes towards deliberate self-harm in patients with borderline personality disorder

Objective: The aim of the present study was to assess the attitudes of mental health and emergency medicine clinicians towards patients diagnosed with borderline personality disorder. The clinician gender, primary occupation and service setting, level of university training and years of experience, frequency of clinical contact, and completion of specific training in borderline personality disorder were expected to influence the attitudes of health professionals towards working with borderline patients that engage in self-harm.

Method: A purpose-designed questionnaire and an assessment tool to quantify attitudinal levels were used to collect demographic information and assess the attitudes of 140 mental health and emergency medicine practitioners across two Australian health services and a New Zealand health service.

Results: Statistically and clinically significant differences were found between emergency medical staff and mental health clinicians in their attitudes towards working with borderline personality disorder. The strongest predictor of attitudes was whether the clinician worked in emergency medicine or mental health. This was followed by years of experience and specific training in personality disorders as significant predictors of attitudes to self-harm.

Conclusions: The implications of these findings for the professional training of clinicians in the management and treatment of borderline personality disorder patients are discussed.

A longitudinal analysis of the halo effect of team success on season ticket holder attitudes

Although it seems counter-intuitive, past studies have found that the attitudes to the on-field performance of a team have only a small direct impact on the overall satisfaction of members (season ticket holders). By managing other aspects of the package well (e.g., ticketing, customer service, communications), membership can satisfy even when the on-field results do not. In this research, we examine whether on-field performance, measured both objectively and subjectively, has an indirect "halo" effect on attitudes towards those other aspects of the membership offering. An examination of data collected through 63 member satisfaction surveys of 14 different AFL clubs in the period 2003 - 2007 suggests that, predictably, a change to the win-loss ratio has a strong impact on attitudes to on-field performance and overall satisfaction. However, changes in on-field performance are also significantly correlated with changes in attitudes to areas like the extent to which one feels personally involved with the club and the administration of the club. The data allows the determination of the extent ofthis halo effect where a change in on-field performance (win percentage) has a predictable impact on attitudes to other aspects of the clubs activities, allowing club management to benchmark their performance in these areas even when on-field results fluctuate year to year.

The Health Education Impact Questionnaire (heiQ): An outcomes and evaluation measure for patient education and self-management interventions for people with chronic conditions

Objective: This paper describes the development and validation of the Health Education Impact Questionnaire (heiQ). The aim was to develop a user-friendly, relevant, and psychometrically sound instrument for the comprehensive evaluation of patient education programs, which can be applied across a broad range of chronic conditions.

Methods: Item development for the heiQ was guided by a Program Logic Model, Concept Mapping, interviews with stakeholders and psychometric analyses. Construction (N = 591) and confirmatory (N = 598) samples were drawn from consumers of patient education programs and hospital outpatients. The properties of the heiQ were investigated using item response theory and structural equation modeling.

Results: Over 90 candidate items were generated, with 42 items selected for inclusion in the final scale. Eight independent dimensions were derived: Positive and Active Engagement in Life (five items, Cronbach's alpha (α) = 0.86); Health Directed Behavior (four items, α = 0.80); Skill and Technique Acquisition (five items, α = 0.81); Constructive Attitudes and Approaches (five items, α = 0.81); Self-Monitoring and Insight (seven items, α = 0.70); Health Service Navigation (five items, α = 0.82); Social Integration and Support (five items, α = 0.86); and Emotional Wellbeing (six items, α = 0.89).

Conclusion:The heiQ has high construct validity and is a reliable measure of a broad range of patient education program benefits.

Practice Implications: The heiQ will provide valuable information to clinicians, researchers, policymakers and other stakeholders about the value of patient education programs in chronic disease management.

Power and production in site-based management: the responses of women secondary principals to structural reform in South Australian education

After describing and analysing the purpose and shape of structural reform in Australia, the author uses the data gained from interviews with 16 South Australian women principals, to examine its effects on the work of principals. She uses her analysis to issue some warnings about the current moves to Local School Management in South Australia

Water savings or water efficiency? Water-use attitudes and behaviour in rural and regional areas

Drought conditions in southwest Victoria, as in other regions of Australia and around the world, have caused the need to reduce water consumption to ensure security of supply into the future. To develop effective water-saving behaviour change strategies, an understanding of people's attitudes to the behaviour, including barriers stopping them from adopting the behaviour, is required. Thus, this paper explores the water-use behaviours and attitudes of rural and regional urban water users in southwest Victoria. A conceptual model of the factors impacting on water use of these users, including drivers and barriers to water saving, is developed. The factors that appear to impact on water-use behaviour not previously identified included the source of water supply (groundwater versus surface water), previous experience with water shortages and trust in the water authority and government. Also, a difference in the drivers for water saving was found, with farmers wanting to be 'water efficient' to keep their business viable and productive, while hobby farmers and residential users were 'saving water' for more altruistic reasons. These findings have implications for development of demand management strategies in this, and other, rural and regional areas. However, the conceptual model has to be tested to determine if it truly reflects factors influencing water-saving behaviour in rural and regional areas.

Data quality management in a business intelligence environment : from the lens of metadata

Business Intelligence is becoming more pervasive in many large and medium-sized organisations. Being a long term undertaking Business Intelligence raises many issues that an organisation has to deal with in order to improve its decision making processes. Data quality is one of the main issues exposed by Business Intelligence. Within the organisation data quality can affect attitudes to Business Intelligence itself, especially from the business users group. Comprehensive management of data quality is a crucial part of any Business Intelligence endeavour. It is important to address all types of data quality issues and come up with an all-in-one solution. We believe that extensive metadata infrastructure is the primary technical solution for management of data quality in Business Intelligence. Moreover, metadata has a more broad application for improving the Business Intelligence environment. Upon identifying the sources of data quality issues in Business Intelligence we propose a concept of data quality management by means of metadata framework and discuss the recommended solution.