Creative marketing : an extended metaphor for marketing in a new age

Creative Marketing challenges mainstream marketing thinking and draws from a diverse range of disciplines in order to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge.

Asian socialism & legal change : the dynamics of Vietnamese and Chinese reform

The immense process of economic and social transformation currently underway in China and Vietnam is well known & extensively documented. Less attention has been devoted to the critical process of Chinese & Vietnamese legal change In a unique comparative approach this book analyses recent developments in the legal sphere in China & Vietnam.

Mastering the metaphor: empowering the young child for independent computer use

This paper explores the potential for using metaphors to enable two and three year old children to interact independently with a computer earlier than is traditionally accepted. They need appropriate cognitive skills, the development of which is dependent on the provision of suitable activities; they need adequately developed physical skills to interact with the hardware and necessary knowledge of expected behaviours for interaction. The authors argue that such expectations can be conveyed via the use of metaphors and will employ a purpose-built multimedia product Television Metaphor (TVM) as an example in order to support their discussion. As the TVM software has hitherto demonstrated, age appropriate metaphors using source domains familiar to young children can guide children in the requisite interactions for independent computer use. TVM was created to contextualise theoretical discussions into interface design and to synthesise the ensuing analysis into an applied form.

Unresolved legal issues pertaining to the native residential school

“The research paper considers the legal issues arising from the Canadian Native Residential Schools and the Australian ‘stolen generation’. The paper compares and contrasts the approaches taken by the respective courts and governments in these Nations to the various causes of actions stemming from such. Building on this, the paper will focus on the legal issues that are yet to be considered by the courts including breaches of domestic and international treaties, liability for loss of culture and language intergenerational claims.”

Legal marketing twelve "home truths"

Evaluating legal services marketing strategies.

Legal relations of collectives : belated insights from Hohfeld

Collectives and their interrelations are central to international law. Legal relations between collectives can be analysed with reference to the classic account of Hohfeld without reducing those collectives to mere aggregates of individuals and without recourse to the legal fiction of treating the collective, for example the state, as a quasi-individual. The rights of collectives have been widely if not conclusively explored within international law, but Hohfeld’s ‘field’ approach to legal relations enables the scrutiny of the range of relations, including immunities, liberties, powers, and disabilities, as well as claim-rights and the corresponding obligations in others. The main substantive topics for discussion are the legal relations of collective entities such as peoples and minorities, and closely related matters such as self-determination. Applying Hohfeldian analysis to international law highlights the centrality of international collective entities of which the state represents only one variety. The approach described here therefore takes account of the dethroning of the state within contemporary international law and contributes to the theorization of that development. Nearly one hundred years after its
first appearance, Hohfeld’s analytic scheme continues to generate insights for international law.