Non-market strategy and the 'race to the bottom': lessons from the Baywatch experience

This article examines how international firms operate strategically in the non-market environment to secure advantages which improve their cost and/or revenue structures and, hence, their economic performance. It centres on a detailed case study of the globally popular Baywatch television show's efforts during 1999 to secure attractive locational subsidies by placing the states of New South Wales, Queensland (both in Australia) and Hawaii into competition with each other in a 'race to the bottom'. The article is organized into three main sections: the first briefly reviews the concept of non-market strategy; the second examines the Baywatch case in detail; and the conclusion presents some lessons for various stakeholders involved in this and similar non-market contexts.

Disrobing the emperor : mainstream CSR research and corporate hegemony

Purpose – This paper aims to utilise a typological matrix as the basis to categorise various corporate-society interventions. It aims to argue that an instrumental version of corporate social responsibility (CSR) is hegemonic in both the theoretical and normative domains of mainstream research, and that this hegemony underpins an intellectual blockage that prevents the field from achieving critical reflexivity and ultimately, a justifiable raison d'e^tre.

Design/methodology/approach – The paper reflects on the extant CSR literature in the context of globalisation; presents a two-dimensional typological matrix to be used in positioning corporate-society interventions; provides examples of particular activities relevant to each quadrant of the matrix; and considers the wider political economy of CSR research.

Findings – The logical implications of the corporation as an institution behaving in increasing accordance with the normative expectations of mainstream CSR scholarship will likely lead in the direction of increasing corporate hegemony.

Practical implications – The paper proposes the adoption of the more theoretically coherent and empirically precise terms enlightened self-interest and corporate social irresponsibility in CSR and related research streams, as well as the institutional relocation of much future CSR research to disciplinary areas outside of the business school.

Originality/value – The typological matrix presented in this paper offers a new way of locating corporate-society interventions. The partial abandonment of the term “CSR” by researchers, as well as the institutional relocations of much CSR research, are original notions.

The client's complex decision-making environment on international mega projects

More than ever before, architectural, engineering and construction (AEC) firms are working on international mega projects. The mega project environment offers a range of opportunities for firms but is but is characterised by a high level of risk and uncertainty. International mega projects bring together networks of people with differing backgrounds and cultures to work in unfamiliar locations to integrate the social, economic, technical and political components of design and construction. Within such an intense environment there is a process of rapid relationship development at an unprecedented level. The interests and power relations on such projects are often very strong given the vast amount of money, jobs, environmental impacts, publicity and national prestige involved. Therefore in a field as costly or consequential as mega project design and construction there is an increased need to effectively manage these projects given the associated high risks of failure. Internationalisation is a relatively new field of research in the AEC sector and past research has tended to focus on explaining the attitudes and behaviour of the industry itself towards improving performance on such projects. To date there has been little research investigating the sophistication of the international client in terms of their regular business environment which is characterised by a set of social, economic and political responsibilities. The values that clients ascribe to their everyday practices and experiences inevitably condition how they act economically, which in turn impacts upon project decision-making. Clients establish the structural organisation of project teams through the procurement strategy and establish the context for effective decision-making. To a large extent they establish a unique culture that project team members need to work within and make decisions. Since clients establish the context within which firms operate the findings of past studies on the industry’s position and attitudes are more indicative than enlightening. Clients occupy a distinctly different position in the construction supply chain and therefore experience and respond to project matters based upon their environment and not the construction industry environment. Clients are confronted with uncertainties and need support to help them understand the critical role that they play in creating good decision-making environments. This theoretical paper seeks to develop a rationale for studying the client’s complex decision-making environment on international mega projects. Specifically it charts the quest for improved industry performance through client leadership as documented in various industry and government publications since the 1940s and highlights that there has been considerable attention to address industry problems through client leadership, however, with little evidence that the issues have been resolved. This paper is positioned within a PhD study, which seeks to move beyond the aspirations of policymakers and idealistic descriptions of how clients ought to behave to explain the reality of what really happens on mega project client decision-making based upon a critique of cultural political economy.

State–Chaebol relations in the post-crisis period

This article examines contemporary Korean capitalism via an analysis of state-chaebol relations in the post-crisis period. The Korean state played a prominent role in industrial and financial restructuring after the crisis. Some scholars argue that a 'new' state has emerged in Korea, with the activism during the financial crisis representing only a temporary diversion from the shift towards a 'competition state'. Others claim that the Korean state still seeks to directly shape economic outcomes: some policy instruments have changed, but strategic intent, defined here as the will to directly manage investment flows and shape economic structures, has not. The transition of Korean capitalism from the developmental state system towards neo-liberalism, this article argues, is far from complete. Emphasizing the situated choices of state elites and the challenging political context in which they find themselves, we presume a condition of mutual dependence between the state and chaebols. Given incidences of conflict in the post-crisis context, we argue that the state has not fully reasserted its will over the chaebols. The restructuring of chaebols ('Big Deals') are best understood as symbolic measures intended to garner external support for the Korean state rather than unfettered exercise of strategic intent. At the same time, we go beyond existing accounts of 'state decline' by highlighting the place of economic performance by the chaebols as the preeminent criteria for state support. The state and chaebols remain central to Korean capitalism, even in its current hybrid and somewhat dysfunctional form.

Towards a new settlement in Australian teacher education : a review of shifting sensibilities

This essay reviews and provides a critical introduction to the papers found within these Refereed Proceedings of the Australian Teacher Education Association (ATEA) Conference held in Yeppoon, Queensland, 5-8 July, 1997. It argues that within Australia, and to a lesser extent the Asia Pacific region, there is evidence of a new settlement in teacher education, the parameters and particulars of which are characterised by significant changes in its political economy, social and knowledge bases. While it is evident that particular features of previous settlements in Australian teacher education remain, in recent times many of these features have acquired different emphases and meanings; in part due to their conjoining with and (re)positioning amongst other elements previously illegitimated or `held at bay'. Each of the themes of change is examined in turn and, at relevant junctures, references are made to papers within the volume that provide further illustration and explanation.

Foreign correspondents and fixers: an investigation of teamwork in international television newsgathering

This thesis considers the relationship between television foreign correspondents and their locally-hired 'fixers' in order to ascertain the centrality and significance of this relationship in facilitating international news production. The design of this research project, with its emphasis on news production practice, was guided by scholars in the sociology of news tradition, such as Jeremy Tunstall, Michael Schudson, Stephen Reese, Pamela Shoemaker and Simon Cottle. The main research question asks to what extent, and how, is the relationship between the correspondent and the fixer important to newsgathering? Drawing on the theories of Pierre Bourdieu concerning the journalistic field and the acquisition of cultural capital, this research demonstrates how fixers possess vital stores of capital which foreign correspondents borrow in order to be successful in the field. This thesis explores in depth how the players work in tandem to overcome the difficulties posed by multi-skilling, parachuting, instant live reporting, and the 24-hour news cycle. Current newsgathering practice in Iraq is investigated as a case study, which reveals the difficulties of reporting from this dateline and reflects on how the level of danger has changed the nature of the correspondent-fixer relationship. Within this relationship, where a correspondent has the ultimate power to hire and fire, a fixer nonetheless brings significant influence to bear on story generation and story coverage. But does this influence bring into the Western news agenda stories that genuinely reflect localised, indigenous viewpoints? Or, in this globalised world, are fixers simply 'People Like Us' (PLU), who have absorbed Western news values and will reinforce them through the stories that they propose? In other words, are correspondents likely to gain an insight into localised communities and their problems that they might not otherwise have understood, or will they have their own views and presumptions reflected back at them? This thesis examines what the use of fixers reveals about the political economy of news and the changing context of international news production. It asks whether the growing importance of fixers in newsgathering reflects a move by media companies to eventually outsource international newsgathering to local employees. This thesis employs a qualitative methodological approach involving semi-structured interviews with foreign correspondents and fixers to explore their modus operandi and to investigate the building of overseas news teams.

Journalism education 'down under' : a tale of two paradigms

Journalism studies is currently undergoing one of the periodic renovations that is characteristic of an active and diverse community of scholars. This paper examines aspects of this renewal debate among journalism scholars by focusing on the situation in Australia and New Zealand. It argues that the debate ‘‘Down Under’’ mirrors global differences on the issues of ‘‘theory’’ and ‘‘practice’’ in journalism education and that an understanding of the key fault lines in this context can provide useful insights into the wider arguments. In Australia and New Zealand a key area of discussion is around attitudes towards the concept of professionalism in the practice, training and scholarship of journalism. These tensions are apparent in both the news media and in the academy. The contradictory positions of those who favour greater industry involvement in curriculum matters, including accreditation of courses, and those who are less sanguine about the normative influence of industry on critical scholarship are explored in relation to differing attitudes to professionalism and the political economy of news production. The paper concludes that rather than pegging the debate to an unstable definition of professionalism, journalism educators should instead focus more on journalism scholarship founded on a political economy approach.

We need one district government to be set up to replace other district governments : the beginnings of Provincial Government in Papua New Guinea

Decentralisation, provincial government, and regional autonomy continue as influential factors in Papua New Guinea’s political economy.  The role played in creating PNG’s provincial government system by separatist movements in East New Britain, Bougainville and elsewhere is acknowledged.  However, as the Constitutional Planning Committee (CPC) discovered during its program of consultations with the Papua New Guinean people from 1972 to 1974, there was a strong groundswell around the country for district-level governments.  This article investigates how the CPC stimulated discussion of this issue through its own activities, and how the people in their discussion groups responded to the CPC’s ‘Discussion Paper on Relations Between the Central Government and Other Levels of Government’.

Knowledge, desire and power in global politics : western representations of China's rise

How is the rise of China perceived in the West? Why is it often labelled as ‘threat’ and/or ‘opportunity’? What are the implications of these China imageries for global politics?

Taking up these important questions, this ground-breaking book argues that the dominant Western perceptions of China’s rise tell us less about China and more about Western self-imagination and its desire for certainty. Chengxin Pan expertly illustrates how this desire, masked as China ‘knowledge’, is bound up with the political economy of fears and fantasies, thereby both informing and complicating foreign policy practice in Sino-Western relations. Insofar as this vital relationship is shaped not only by China’s rise, but also by the way we conceptualise its rise, this book makes a compelling case for critical reflection on China watching.

Knowledge, Desire and Power in Global Politics is the first systematic and deconstructive analysis of contemporary Western representation of China’s rise. Setting itself apart from the mainstream empiricist literature, its critical interpretative approach and unconventional and innovative perspective will not only strongly appeal to academics, students and the broader reading public, but also likely spark debate in the field of Chinese international relations.

Twitter free Iran: an evaluation of Twitter's role in public diplomacy and information operations in Iran's 2009 election crisis

Social media platforms such as Twitter pose new challenges for decision-makers in an international crisis. We examine Twitter’s role during Iran’s 2009 election crisis using a comparative analysis of Twitter investors, US State Department diplomats, citizen activists and Iranian protestors and paramilitary forces. We code for key events during the election’s aftermath from 12 June to 5 August 2009, and evaluate Twitter. Foreign policy, international political economy and historical sociology frameworks provide a deeper context of how Twitter was used by different users for defensive information operations and public diplomacy. Those who believe Twitter and other social network technologies will enable ordinary people to seize power from repressive regimes should consider the fate of Iran’s protestors, some of whom paid for their enthusiastic adoption of Twitter with their lives.

Sex in Japan's globalization, 1870-1930: prostitutes, emigration and nation building

Based on archival research undertaken in Japan and Britain, Mihalopoulos offers a new perspective on the relations between gender hierarchies and the political economy in a newly modernized Japan. The industrialization of Japan in the late nineteenth century coincided with attempts to establish new trade links abroad. The peasant class were sent overseas as ‘free labourers’ in a state-sponsored programme that also sought to maintain traditional codes of behaviour and morally acceptable forms of work. This study examines the particular impact of these restrictions on Japanese prostitutes abroad and reveals how the freedom offered to the poor by the state was limited and highly selective.

Communication and new media: From broadcast to narrowcast

Firmly grounded in a political economy approach, this new Canadian edition is an innovative introduction to media and communication that examines issues of ownership, access, and control as technologies combine to create new hybrid technologies that are changing the way we relate to each other and the world around us. Expertly adapted to meet the needs and interests of Canadian students, this text maintains a global perspective while integrating Canadian research, data, government policy and legislation, and examples throughout.

Yahoo! A mobile news service is a bold move

The investment in Katie Couric and senior reporters from The New York Times signals that Yahoo wants to move into Web TV and mobile video content in an effort to take on the the giants of American network and cable television, and perhaps even Netflix, which is rumoured to also be looking at an Australian launch next yea

Editorial : In Australian Journal of Communication, v.38 n.3

Edition of journal guest-edited by Martin Hirst (Deakin), Wayne Hope and Alan Cocker (AUT UNiversity). Papers collected from conference organised by Centre for Journalism, Media & Democracy (JMAD). Ten of the eleven articles here were originally presented to the Political Economy of Communication conference held at the Auckland University of Technology in September 2011. This international event was organised by Journalism, Media and Democracy (JMAD), a research centre co-founded by Martin Hirst and Wayne Hope in May 2010. The founding objectives were to foster individual research projects for members; develop opportunities for collaborative, funded research projects; and arrange interdisciplinary media conferences. In September 2010, JMAD launched an inaugural one-day conference: Media, Democracy and the Public Sphere. The success of this undertaking
encouraged the centre to plan for a second, two-day conference in 2011. The invited keynote speakers, Professors Graham Murdock, Dwayne Winseck, and Janet Wasko were, and are, distinguished scholars in the political economy of communication.
They have also given identity and purpose to their field within the annual International
Association of Communication Research (IAMCR) conference, which includes a longstanding political economy of communication section. Contributors to this section are featured in the book reviewed for this issue, Wasko, J., Murdock, G., & Sousa, H. (2011). The handbook of political economy of communications.