Inquiry into broadcasting, online content and live production to rural and regional Australia : submission 19. Deakin University submission to Standing Committee on Communications and the Arts

Deakin University's submission to the inquiry into 'Bringing the arts, news and other services to rural and regional Australia' by the Standing Committee on Communications and the Arts of the Parliament of Australia. The submission was one of fifty-five submissions and twelve supplementary submissions presented to the committee. The article contributed to the final report 'Arts and the news to rural and regional Australia: inquiry into broadcasting, online content and live production to rural and regional Australia’ published by The Parliament of the Commonwealth of Australia.

More dominant in their inactivity: consumer response and the adoption of digital TV in Australia

After much hesitation, discussion, and power brokering, Australia adopted digital TV for its Free-to air broadcasting on January 1, 2001. However, by December 2002, only a few thousand homes had adopted the technology. This paper examines the implementation and regulation of digital TV in Australia from the point of view of the ‘established base’ the new technology will replace, theories on diffusion and innovation of new technologies, and the Justification Model, which sees technology choice as social gambling. It then evaluates the various protectionist regulations and limitations imposed on the technology to safeguard the various stakeholders, the implementation strategies used, lack of digital content, marketing efforts, negative media coverage, and the economic realities of the technology, and argues that if consumers reject the technology altogether, it would lead to Australia missing the future applications of digital technology and the opportunity to address the issue of the ‘digital divide’ in the 21st century.

Digital TV in Australia and the USA: a cross-impact analysis of the adoption and diffusion of digital TV in Australia and the United States

The paper examines the adoption and diffusion of Digital Television (DTV) in Australia and the United States, identifying historical, technical, regulatory, marketing, and other commonalities and differences that appear to be most significant to its adoption, as both countries have experienced a 'sluggish' diffusion and adoption of DTV so far. Using library research and borrowing the cross-impact matrix method from futures research, the authors develop J J events related to the various influences and groups of stakeholders that had shaped the policy making and adoption of DTV. We then carry out a comparative analysis between the two countries to make evident their impacts, strengths, and directions of influence. The authors suggest that the implementation of DTV in these two developed countries appears to be nearly identical. Even though Australian and US broadcasting models are fundamentally different, the diffusion process for DTV is primarily affected by the nature of digital technology and globalisation, two trends that may be diminishing the import of the nation-state in the technology adoption process. The paper concludes that these broader economic and technical events may have greater import to DTV's successful diffusion than do traditional, cultural, and nationalistic factors suggested in earlier comparative broadcast studies.

Fault-tolerant servers for anycast communication

Plenty of research has been done for any cast service, but few research touches the fault-tolerant problem based on the best of our knowledge. In this paper, we propose and analyse a fault-tolerant model, called twin server model, for anycast communication to provide reliable and continuous anycast services. We select a twin server in an anycast group for a given anycast server, the primary server. If the twin server suspects that its primary server is dead, it will take the unfinished job(s) of its primary server. We propose two algorithms: the server failure detecting algorithm and the server failure broadcasting algorithm. We then analyse the performance change when a primary server fails using queue theory and obtain some interesting conclusions. At the end, we summary the paper and present the future work.

The media and the development of the tourism industry during the 20th and 21st centuries: an analysis of four noteworthy cases

The aim of this paper was to explore the role of the media within the context of tourism, specifically with regard to how the media has influenced the activities and perceptions of the tourism sector. In this paper, the term ‘media’ is referred to as mass communication, specifically with regard to newspapers, magazines and broadcasting. It is important to gain a better understanding of the ways in which the media has interacted with the tourism sector, as this information can provide practitioners and academics with insights as to how the media can best be employed to benefit stakeholders of the tourism industry. Lessons can be learned from the past so that the experience gained from it can contribute to best practice in the future. In this way, strategies can be developed to minimise the vulnerability of the tourism sector to damaging or erroneous portrayals of it and its activities in the media.
The case study method was used to explore the role of the media within the context of tourism. Four case studies provided insights on this topic. The four case studies were selected based on their diversity, within the context of the tourism sector, and because they covered a considerable period of time. These variables provided the researchers with a wide-ranging perspective on the topic.
The paper firstly focuses on the 1920’s Waiters’ Strike in the resort town of San Sebastián, Spain, and discusses the role of the media in relation to this event. The second case investigates the use of the media as a destination-marketing tool and reflects on an early manipulation of this process by the German authorities in the documentary Olympia, a film produced for the summer Olympics in 1936. The third case study reports on the manner in which the media has created tensions between connoisseurs of fine food and drink and hospitality industry professionals, and its subsequent implications on service quality. The final case investigates the role of the media in reducing demand for hospitality services in Melbourne on New Year’s Eve 2000.
Through an analysis of these diverse, but important case studies, it can be seen that the media has had, and continues to have, an impact on the development of the tourism industry in both positive and negative ways. The limitations of this research are discussed and recommendations are made for further research that will assist in developing a more comprehensive typology of the media’s role in tourism.

Local content policy in the Australian television industry

This paper examines the impact and effectiveness of the local content scheme currently operating in the Australian Television industry. The television industry is a service industry with public good aspects. Public interest arguments have traditionally been used to support the retention (and indeed expansion) of the local content scheme since it was first introduced in 1961. These objectives have included the promotion of Australian culture, the desire to ensure a diversity of views may be heard and that diverse interests may be catered for when preferences cannot be directly gauged.

The problems associated with defining what constitutes "Australian" content are examined along with the costs and effectiveness of the local content scheme in meeting public interest concerns. The paper finds that the local content scheme has become part of a package of protection in the broadcasting industry that has resulted in valuable television licences and powerful and entrenched interests. It also shows that the local content scheme is not particularly effective in meeting it's objectives, and will become increasingly irrelevant in the light of rapidly changing technology. Other methods of meeting public objectives are suggested.

Australia : webcasting : "pretty dead, really" - or is it?

Webcasting, sometimes labeled the "last frontier" or "the next stage of evolution" of the internet era, has been slow in its diffusion in Australia, due to technical constraints related to internet transmission speeds and bandwidth (Morrissey, 2003, cited in Lin, 2004, p. 446). According to Craig Preston, Operations Coordinator for New Media and Digital Services at the Australian Broadcasting Corporation (or ABC, a national broadcaster), webcasting in Australia is "pretty dead, really" (c. Preston, personal communication, August 23, 2005). This statement will be examined in this chapter, especially since the Australian Media Guide does not list "web casting" or "streaming" as a category or include the terms among its long list of entries (Gee, 2005)

Retaining the frisson of the 'other' : imperialism, assimilation, integration and multiculturalism in Australian schools

In Australia, the 1960s saw a broadening of music offerings from other cultures in school materials from the Australian Broadcasting Commission (ABC). This is a useful indicator for changing perceptions. Since then, increasingly 'authentic' materials have become available but how far have we really come? Blacking (How musical is man? University of Washington Press, Seattle, 1973) identified the difficulty of acquiring and understanding, skill and authenticity in the music of another culture. He stressed that musical acquisition should occur in a cultural context. Removing music from one culture and presenting it in the symbolic gestures of another may strip its meaning. This is particularly true for musics from cultures removed from the Western paradigm. The further we move from our cultural norm, the harder it is to produce authentic experiences for students. By considering the African music resources offered to schools by the ABC, we can explore the attempts we have made to move from colonialism to multiculturalism.

The present and the future of digital TV in Australia

Australia adopted digital TV (DTV) on January 1, 2001 but due to slow adoption by end users, the deadline to discontinue the analog signal has so far been postponed twice. This paper examines the history and current status of DTV adoption in Australia with reference to theories of adoption and diffusion and the Justification Model of Technology and why end users
appear reluctant to adopt-in spite of affordable converters. End user opinions are examined on ‘why they do not adopt’ and ‘what may encourage them to adopt’, using public submissions to the 2005 parliamentary ‘Inquiry into the uptake of digital TV in Australia’. The paper advocates relevant media literacy programs to address the low public awareness of DTV and its benefits because its rejection may result in less affluent end users losing the chance to receive a range of convergent services in the future via the ubiquitous and affordable television.

Integration and multiculturalism in music in Australian schools: has/can/should the leopard change its spots?

The 1960s saw a broadening of the offerings of music from other cultures in the materials and programs of the Australian Broadcasting Commission (ABC). This is a useful indicator for our changing perceptions. Since then, increasingly ‘authentic’ music materials have been available to primary classroom teachers, but how far have we really come? Blacking (1973) identified the difficulty of truly acquiring an understanding, skill and authenticity in the music of another culture. Blacking stressed the importance of music and musical acquisition occurring in a cultural context. In many cultures there is a clear link between the acquisition of musical and social skills. By removing music from one culture and presenting it in the symbolic gestures of another we may strip much of its meaning. It is very difficult for a member of one culture to comprehend the music and culture of another without understanding its social milieu. This is particularly true for musics from cultures removed from the Western music paradigm. It could be argued that the further we move from our cultural norm, the harder it is to produce authentic experiences for students and future experienced teachers. By considering the resources offered to teachers and teacher education students we can explore the attempts we have made, and continue to make, in our attempts to move from integration to multiculturalism. As a ‘work in progress’, this paper will consider the inclusion of African music in the nationally distributed ABC school singing books as a means of illustrating and marking change.

Weissenhof siedlung exhibition

UK sound-artist Scanner (whom we met on the program earlier this year) has been Artist-in-Residence for BBC Radio 4's 'Front Row' arts program where he's been experimenting with the medium of broadcasting. We heard one piece which explores the idea of social spaces in the city - associated with the visionary architectural ideas of Buckminster Fuller.

This morning we are staying with ideas of housing for the modern world.

Stuttgart, Germany, is our place of disembarkation - where in 1927 a modern housing estate - the Weissenhof Seidlung - was built to showcase the very latest work from the biggest names in modern architecture. 33 houses and apartments of all shapes and sizes - unified by their white, cubic streamlined forms.

The Estate is now a national monument and is a site of pilgrimage for architecture fans the world over.

Melbourne's Span Gallery is showing photographs of the Weissenhof Seidlung - and waiting in the wings to take us through it is historian Judith Trimble, joined by our own Rhiannon Brown, and - making a few guest appearances - the master of the modern movement, Le Corbusier, caught on tape here in the late 1950s.

Internet regulation in Singapore : a policy/ing discourse

Little has been written critically about Singapore's approach towards Internet regulation and policy/ing. This paper therefore seeks to disambiguate the social, cultural and political aspects of Internet regulation in Singapore. We provide an analysis of Singapore's Internet content regulation, and an update of the information (technology) scene in Singapore, including its converging broadcasting, (tele)communications and media areas, all of which impact upon 'Internet policy'. We begin with an introduction to Singapore's policy-making style and an up-to-date account of Singapore's information aims and agendas. We then explore the ideology behind Singapore's Internet policy, especially censorship of content, and examine what is known as the 'light-touch' regulatory framework. We conclude that media conservatism is likely to continue in Singapore despite recent moves that would appear to 'open up' Singapore society.

Woodcutter's son

Allan is 45 years old and a published poet. At 17, Allan's father told him if he ever went to gaol he would lose his family. Allan became a notorious bank robber and his dad was proved right. Thirty years later, his father is dead and Allan is seeking reconciliation with his mother and sister. In the meanwhile, he found substitute families in gaol and latterly at Ozanam Community Centre, where Allan has spent time since his release from Pentridge.