Exploring the links between relational bonds and customer loyalty : the case of loyal Arabic guests at five-star hotels

Relationship marketing aims to build and maintain relationships between customers and organizations. While building strong bonds is a key objective of relationship marketing, limited empirical attention has been paid to the role of relational bonds on enhancing loyalty. This study explores the impact of financial, social and structural bonds on consumer loyalty, using a sample of loyal Arabic hotel guests. The results of this study suggest that structural bonds increase loyalty, although financial and social bonds were not found to have a significant impact on loyalty.

Multivariate modelling of variability in sheet metal forming

The inherent variability in incoming material and process conditions in sheet metal forming makes quality control and the maintenance of consistency extremely difficult. A single FEM simulation is successful at predicting the formability for a given system, however lacks the ability to capture the variability in an actual production process due to the numerical deterministic nature. This paper investigates a probabilistic analytical model where the variation of five input parameters and their relationship to the sensitivity of springback in a stamping process is examined. A range of sheet tensions are investigated, simulating different operating windows in an attempt to highlight robust regions where the distribution of springback is small. A series of FEM simulations were also performed, to compare with the findings from the analytical model using AutoForm Sigma v4.04 and to validate the analytical model assumptions.

Results show that an increase in sheet tension not only decreases springback, but more importantly reduces the sensitivity of the process to variation. A relative sensitivity analysis has been performed where the most influential parameters and the changes in sensitivity at various sheet tensions have been investigated. Variation in the material parameters, yield stress and n-value were the most influential causes of springback variation, when compared to process input parameters such as friction, which had a small effect. The probabilistic model presented allows manufacturers to develop a more comprehensive assessment of the success of their forming processes by capturing the effects of inherent variation.

Statistical analysis of finite element modeling in sheet metal forming and springback analysis

This work focuses on development of a method to statistically study forming and springback problems of TRansformation Induced Plasticity (TRIP) through an industrial case study. A Design of Experiments (DOE) approach was used to study the sensitivity of predictions to four user input parameters in implicit and explicit sheet metal forming codes. Numerical results were compared to experimental measurements of parts stamped in an industrial production line. The accuracy of forming strain predictions for TRIP steel were comparable with conventional steel, but the springback predictions of TRIP steel were far less accurate. The statistical importance of selected parameters for forming and springback prediction is also discussed. Changes of up to ±10% in Young's modulus and coefficient of friction were found to be insignificant in improving or deteriorating the statistical correlation of springback accuracies.

Contact pressure evolution and its relation to wear in sheet metal forming

For a given sheet metal forming process, an accurate determination of the contact pressure distribution is an essential step towards the estimation of tool life. This investigation utilizes finite element (FE) analysis to model and explain the evolution and distribution of contact pressure over the die radius, throughout the duration of a channel forming process. It was found that a typical two-peak steady-state contact pressure response exists for the majority of the process. However, this was preceded by an initial transient response, characterized by extremely large and localized contact pressures, which were more than double the magnitude of the steady-state peak pressure. The validity of the predicted contact pressure behavior was assessed via detailed numerical analysis and by examining the wear response of an experimental stamping operation. The experimental results revealed that the high contact pressure zones of the transient response corresponded to a severe galling wear mechanism. Therefore, the transient response may be of primary significance to the tool wear response; thus questioning the applicability of traditional bending-under-tension wear tests for sheet metal stamping processes. Finally, a parametric study was conducted, examining the influence of the major process parameters on the steady-state and peak transient contact pressures, using the developed FE model. It was found that the bend ratio and the blank material ultimate tensile strength had the most influence on the peak contact pressures. The main process-related parameters, friction coefficient and blank holder force, were found to have only a minor influence.

Contact pressure prediction in sheet metal forming using finite element analysis

Tool wear has become a significant issue associated with the forming of high strength sheet steels in the automotive industry. In order to combat this problem, recent research has been devoted to utilizing the contact results obtained from current sheet metal forming software predictions, in order to develop/apply tool wear models or tool material selection criteria for use in the stamping plant. This investigation aims to determine whether a specialized sheet metal forming software package can correctly capture the complex contact conditions that occur during a typical sheet metal stamping process. The contact pressure at the die radius was compared to results obtained using a general-purpose finite element software package, for a simple channel-forming process. Although some qualitative similarities between the two predictions were observed, it was found that significant differences in the magnitude and distribution of the contact pressure exists. The reasons for the discrepancies in results are discussed with respect to the simplifications and assumptions adopted in the finite element model definitions, and with regards to other results available in the literature.

Experimental and numerical evaluation of forming and fracture behaviour of high strength steel

Car manufacturers are under pressure to reduce vehicle mass while maintaining comfort and passenger safety for current and future vehicles. To meet this demand the steel industry has developed Advanced High Strength Steels (AHSS) that promise higher strength and improved formability compared to conventional steel grades. Even though significant research has already been performed to evaluate the material properties and forming behaviour of most AHSS types, only a limited literature is available on their necking and fracture behaviour and the effect on formability. This paper examines and compares the thinning, necking and fracture behaviour of two AHSS and one conventional steel type, namely TRIP, DP and HSLA. Uniaxial, plane and biaxial strain conditions are investigated by tensile, cup drawing and stretch forming tests and by using numerical methods. The test results indicate that significant differences exist in necking and fracture behaviour between all three steel types.

Evaluating lubricants in sheet metal forming

The sheet metal forming process basically involves the shaping of sheet metal of various thickness and material properties into the desired contours. This metal forming process has been extensively used by the automotive industry to manufacture both car panels and parts. Over the years numerous investigations have been conducted on various aspects of the manufacturing process with varied success. In recent years the requirements on the sheet metal forming industry have headed towards improved stability in the forming process while lowering environmental burdens. Therefore the overall aim of this research was to identify a technique for developing lubricant formulations that are insensitive to the sheet metal forming process. Due to the expense of running experiments on production presses and to improve time efficiency of the process the evaluation procedure was required to be performed in a laboratory. Preliminary investigations in the friction/lubricant system identified several laboratory tests capable of measuring lubricant performance and their interaction with process variables. However, little was found on the correlation between laboratory tests and production performance of lubricants. Therefore the focus of the research switched to identifying links between the performance of lubricants in a production environment and laboratory tests. To reduce the influence of external parameters all significant process variables were identified and included in the correlation study to ensure that lubricant formulations could be desensitised to all significant variables. The significant process variables were found to be sensitive to die position, for instance: contact pressure, blank coating of the strips and surface roughness of the dies were found significant for the flat areas of the die while no variables affected friction when polished drawbeads were used. The next phase was to identify the interaction between the significant variables and the main lubricant ingredient groups. Only the fatty material ingredient group (responsible for the formation of boundary lubricant regimes) was found to significantly influence friction with no interaction between the ingredient groups. The influence of varying this ingredient group was then investigated in a production part and compared to laboratory results. The correlation between production performance and laboratory tests was found to be test dependant. With both the Flat Face Friction test and the Drawbead Simulator unaffected by changes in the lubricant formulation, while the Flat Bottom Cup test showing similar results as the production trial. It is believed that the lack of correlation between the friction tests and the production performance of the lubricant is due to the absence of bulk plastic deformation of the strip. For this reason the Ohio State University (OSU) friction test was incorporated in the lubricant evaluation procedure along with a Flat Bottom Cup test. Finally, it is strongly believed that if the lubricant evaluation procedure highlighted in this research is followed then lubricant formulations can be developed confidently in the laboratory.

Brennan torpedo, monorail and helicopter : a study of innovative activity in the process of forming three related military weapons

In the context of nineteenth-century British defence planning Actor-network theory is used to examine technological and social activity in the development and operation of a secret, successful military weapon, the Brennan torpedo. Also in two subsequent inventions the continuity and development of a core innovative concept, gyroscopy, is traced.

Analysis of springback variation in sheet metal forming

This thesis investigated how the variation in inputs, such as material and processing conditions affected the shape defect phenomenon (springback) for sheet metal forming processes. Using a stochastic Finite Element modelling tool, it was found that the material type and fluctuations in material properties significantly influenced the variation in springback.

Influence of processing on the roll forming characteristics of recovery annealed steel

Roll forming (including corrugating) of high strength steel has for many years been treated as an art rather than a science. This work, by using analysis at both the microscopic and standard mechanical level, has demystified the production of these high strength steels, and has helped point the direction for further development of these efficient construction products.

Investigation on the forming behaviour of metal/polymer laminates

A metal/polymer laminate is a new light weight sheet material suitable to replace conventional steel or aluminium sheet in future car designs. In this study the effect of material composition and process conditions on the forming behaviour of metal/polymer laminates in sheet metal forming was investigated by experimental, analytical and numerical methods.