Introduction

For a long time we held the view that if you had a particular skill – such as accountancy, trades, engineering, IT, management – all you needed to make a success of life was to learn some “soft skills”. These soft skills included communication, presenting and speaking, team building and so on.
Yet the continuing problem with this approach has been that despite lots of training, many people never actually improved their ability to communicate, get on with others, make good speeches or build teams.
Public relations professionals around the world must find the “flat world” message very encouraging. This message is telling corporations that in a flat world, the biggest differentiator is your people. How do people effectively differentiate? We differentiate ourselves by becoming better communicators. PR campaign skills can come to the forefront as organisations seek to thrive in this new world using a strategic planning approach.

Building awareness of mathematical modelling at teacher education: a case study in Indonesia

A growing interest to teach mathematics closely connected to its use in daily life has taken place in Indonesia for over a decade (Sembiring, Hadi, and Dolk 2008). This chapter  reports an exploratory case study of  the building of an awareness of mathematical modelling in teacher education in Indonesia. A modelling task, re-designing a parking lot (Ang 2009), was assigned to groups of pre-service secondary mathematics teachers. All groups undertook the stages of collecting data on a parking lot, identifying limitations in the current design of the parking lot, and proposing a new design based on their observations and analyses. The nature of the mathematical models elicited by pre-service teachers during various stages of completing the modelling task will be examined. Implications of this study suggest the need to encourage pre-service teachers to state the assumptions and real-world considerations and link them to the mathematical model in order to validate their models.

Perceived neighborhood environmental attributes associated with adults’ transport-related walking and cycling: Findings from the USA, Australia and Belgium

Background : Active transportation has the potential to contribute considerably to overall physical activity levels in adults and is likely to be influenced by neighborhood-related built environment characteristics. Previous studies that examined the associations between built environment attributes and active transportation, focused mainly on transport-related walking and were conducted within single countries, limiting environmental variability. We investigated the direction and shape of relationships of perceived neighborhood attributes with transport-related cycling and walking in three countries; and examined whether these associations differed by country and gender.

Methods Data from the USA (Baltimore and Seattle), Australia (Adelaide) and Belgium (Ghent) were pooled. In total, 6,014 adults (20–65 years, 55.7% women) were recruited in high-/low-walkable and high-/low-income neighborhoods. All participants completed the Neighborhood Environmental Walkability Scale and the International Physical Activity Questionnaire. Generalized additive mixed models were used to estimate the strength and shape of the associations.

Results Proximity to destinations, good walking and cycling facilities, perceiving difficulties in parking near local shopping areas, and perceived aesthetics were included in a ‘cyclability’ index. This index was linearly positively related to transport-related cycling and no gender- or country-differences were observed. The ‘walkability’ index consisted of perceived residential density, land use mix access, proximity of destinations and aesthetics. A non-linear positive relationship with transport-related walking was found. This association was stronger in women than in men, and country-specific associations were identified: the strongest association was observed in Seattle, the weakest in Adelaide. In Ghent, the association weakened at higher levels of walkability.

Conclusions For cycling, consistent correlates were found in the three countries, but associations were less straightforward for transport-related walking. Moreover, the identified neighborhood environmental correlates were different for walking compared to cycling. In order to further clarify the shape of these associations and reach more specific international guidelines for developing walkable and bikeable neighborhoods, future studies should include even more countries to maximize environmental variability.

Communication for business

Communication for Business introduces students to the core topics necessary for their undergraduate studies in business communication and is designed with the future professional in mind. It bridges academic theory and real-world business knowledge and provides lots of practical examples in the companion digital obook. It offers a fresh approach to the subject in the form of the three business communication principles: logic, clarity and courtesy in the way they frame the contents of the book. Written by a combination of management, communication, ethics and journalism academics it presents information that is practical and interesting in a style that is theoretical and accessible.

Hybrid approach to ensure data confidentiality and tampered data recovery for RFID tag

Radio Frequency Identification (RFID) is an emerging wireless object identification technology with many potential applications such as supply chain management, personnel tracking and healthcare. However, security vulnerabilities of the RFID system have been a serious concern for its wide adoption in many applications. Although there are lots of work to provide privacy and anonymity, little focus has been given to ensure confidentiality and integrity of RFID tag data. To this end, we propose a lightweight hybrid approach based on stenographic and watermarking to ensure data confidentiality, linkability resistance and integrity on the RFID tags data. The proposed technique is capable of tampered data recovering and restoring for RFID tag. It has been validated and tested on EPC class 1 gen2 tags.

Carnaby Street undressed

Carnaby Street Undressed is a story of fashion, music and eye opening insights into London's Carnaby Street in its 1960s heyday, told by the owners of the fashion shops that defined the iconic Street, and the popular musicians who were part of the “the scene”. This includes The Who lead sing Roger Daltrey, Donovan, Frank Allen from the Searchers, Gary Leeds from The Walker Brothers, and Peter Noone from Herman’s Hermits. The film is the story of a generation that rebelled against the grey conformity of the 1950s with a cultural revolution emanating from Carnaby Street from where it spread across the globe changing fashion and music forever. This a story about a street of firsts: the first time music was played in a shop, the first time men and women's clothes were sold in the same shop, the first time there was fashion for children, the first time the national flag was used as a fashion item, and the first time clothes had colour - lots of bright colours. The film reveals the cultural, philosophical and practical background and responses to these innovations.

The end of the rainbow

The End of the Rainbow is a documentary film about music, about community and a very special place. When the live music venue “The Rainbow Hotel” in the Melbourne suburb of Fitzroy is forced to close down publican Chickk sets out to accommodate the many musicians and customers grieving its closure with a final week of musical activity in which there is organisational chaos, dancing, laughs, beer (lots of), and great music. It is a week of celebration as musicians pay homage to mark “the End of an Era”, but it is also a statement about community places and a protest against property development at the expense of cultural heritage, specifically Australian live music. It’s also a love story with a dramatic twist...

Airport and air cargo operation systems

Analysis of airport and air cargo operations is commonly performed in isolation, sharing only simple information such as flight schedules. Systems theory and Systems methodology can enhance such analysis by considering all aspects of air operations. It provides the decision-maker with an improved understanding of the implication of policy decisions, resource allocations and infrastructure investment strategies, through the capture of emergent behaviours and interdependencies. For example, the term airport operations, initially reminds us of the thought of passengers being transported by aircraft. Deeper thinking would identify activities that affect passenger operations, such as baggage handling systems, aircraft maintenance, and passenger security. In reality, airport operations consist of numerous aspects, including; concourses, runways, airlines, fuel depots, cargo terminal operators, retail, parking, cleaning, catering and many interacting people including travellers, service providers and visitors. For the airport to function effectively, these numerous systems must work together. This talk will focus on new tools and methodologies that are required for model development and analysis. It will then focus on modelling, simulation and analysis of the airport operations, providing greater understanding of airport operation with an emphasis towards security.

Identifying influential nodes in complex networks: A multiple attributes fusion method

How to identify influential nodes is still an open hot issue in complex networks. Lots of methods (e.g., degree centrality, betweenness centrality or K-shell) are based on the topology of a network. These methods work well in scale-free networks. In order to design a universal method suitable for networks with different topologies, this paper proposes a Multiple Attribute Fusion (MAF) method through combining topological attributes and diffused attributes of a node together. Two fusion strategies have been proposed in this paper. One is based on the attribute union (FU), and the other is based on the attribute ranking (FR). Simulation results in the Susceptible-Infected (SI) model show that our proposed method gains more information propagation efficiency in different types of networks. © 2014 Springer International Publishing.

Identifying influential nodes in complex networks for network immunization

Identifying influential nodes is of theoretical significance in network immunization which is one of important methods to prevent virus propagation through protecting the influential nodes in a network. Lots of methods have been proposed to find these influential nodes based on the topological characteristics of a network (e.g., degree, betweenness or K-shell). Whereas due to the diversity of network topologies, these methods are not always effective in identifying influential nodes in any benchmark networks. We combine the advantages of existing methods based on attribute ranking and propose a universal ranking method, namely MAF (Multiple Attribute Fusion), to identify influential nodes from a complex network. We compare the efficiency of our proposed method with existing immunization strategies in different types of networks. Simulation results in the interactive email model show that the immunized nodes selected by MAF can restrain virus propagation effectively.

A non-destructive test to assess the axial heterogeneity of in situ modified monoliths for HPLC

This paper describes a non-destructive "peak parking" protocol in order to assess the axial heterogeneity of an in situ modified monolithic column for high performance liquid chromatography; a "gradient stationary phase" was designed whereby the ligand density decreases along the length of the rod in the "forward flow" configuration. The results of multi-location peak parking demonstrated a consistent increase in peak variance from the 1 cm position of the column to the 9 cm location. This increase in band broadening supported the theory of a decreasing ligand density along the length of this gradient column. This is consistent with efficiency measurements performed in both the forward and reverse flow directions, with an improved efficiency (15% increase in N m^-1) in the reverse direction. These results are consistent with theoretical investigations into stationary phase gradients.

Investigation into the role of potentially contaminated feed as a source of the first-detected outbreaks of porcine epidemic diarrhea in Canada

In January 2014, approximately 9 months following the initial detection of porcine epidemic diarrhea (PED) in the USA, the first case of PED was confirmed in a swine herd in south-western Ontario. A follow-up epidemiological investigation carried out on the initial and 10 subsequent Ontario PED cases pointed to feed as a common risk factor. As a result, several lots of feed and spray-dried porcine plasma (SDPP) used as a feed supplement were tested for the presence of PEDV genome by real-time RT-PCR assay. Several of these tested positive, supporting the notion that contaminated feed may have been responsible for the introduction of PEDV into Canada. These findings led us to conduct a bioassay experiment in which three PEDV-positive SDPP samples (from a single lot) and two PEDV-positive feed samples supplemented with this SDPP were used to orally inoculate 3-week-old piglets. Although the feed-inoculated piglets did not show any significant excretion of PEDV, the SDPP-inoculated piglets shed PEDV at a relatively high level for ≥9 days. Despite the fact that the tested PEDV genome positive feed did not result in obvious piglet infection in our bioassay experiment, contaminated feed cannot be ruled out as a likely source of this introduction in the field where many other variables may play a contributing role.

An assessment of existing bicycle advisory pavement marking on urban roads

Bicycle advisory treatments are used to advise road users of the potential presence of cyclists and of the location where cyclists may be expected to ride on a road. They include pavement markings, warning signs, guide signs, and as such have no regulatory function. The most common type of bicycle advisory pavement markings is the shared lane marking. Other forms of bicycle advisory pavement marking have also been trialled and used in several local jurisdictions. The bicycle awareness zone is an example of such facility which has been trialled and used in southeast Queensland, Australia since the late 1990s. A bicycle awareness zone is similar to shared lane marking in principle but differs in the type of logo and, in some cases, location of its placement on the road. This study assesses the operational and safety issues at three bicycle awareness zone sites by analysing video-assisted observation data collected in 2011 by Queensland Department of Transport and Main Roads, Australia. Of the several applications of bicycle awareness zones, this study only covers a particular application where the centre of the bicycle symbol is placed exactly over the parking edge line. Unlike previous studies, which mostly covered before-and-after evaluations of bicycle advisory pavement markings, the focus of this study is to assess whether the placement of bicycle awareness zone symbols has been successful. The aggregated results from video-assisted observational data show that the cyclists did not always track themselves over the centre of the symbols. Rather, both the cyclists' lateral tracking positions and road user interactions varied with the widths of kerbside parallel parking space. Since the bicycle awareness zone symbols are not positioned on the cyclists' desired line of ride on some roads, their operational effectiveness and safety value are questioned.

Weathering, fibre strength and colour properties of processed white cashmere

Weathering refers to the degradation of wool fibres that occur during growth from exposure of the fleece to sunlight, water and air. Weathering damage to Merino wool reduces quantities of fibre that are harvested, reduces length in both raw and processed wools, reduces spinning performance and dyeing outcomes. This work aimed to aimed to quantify if and to what extent weathering occurred in 38 lots of commercial dehaired white cashmere and cashmere top sourced from traditional and new origins of production and the extent of any association between weathering and tensile strength properties of the dehaired cashmere and cashmere top. The cashmere was tested for physical properties, bundle tenacity and extension, tristimulus values brightness (Y) and yellowness (Y-Z) and reflectance. Dye uptake was used as an index of weathering. Linear models, relating to weathering, bundle tenacity and Y-Z were fitted to origin and other objective measurements. Mean attributes (range) were: mean fibre diameter, 17.0 μm (13.5–21.3 μm); bundle tenacity of tops, 10.3 cN/tex (8.3–12.9 cN/tex), for dehaired fibre, 10.1 cN/tex (9.1–11.4 cN/tex). Stain uptake varied from 0.92 to 6.34 mg/g fibre indicating a six-fold variation in the extent of weathering. Both the extent of weathering and the bundle tenacity of commercial lots of cashmere were affected by the origin of the cashmere. Increased weathering reduced bundle tenacity, bundle extension, increased the yellowness and reduced reflectance of white cashmere. Bundle tenacity of cashmere declined as fibre diameter variability increased from 20 to 22.5%. For the samples tested, the cashmere from China, Mongolia, Afghanistan and Iran showed more weathering than cashmere from Australia, New Zealand and the USA. The differences in the extent of weathering and of bundle tenacity between cashmere from different origins were of commercial significance.

A university-based clinical exercise facility that serves as a clinical, teaching and research space

Deakin University opened its Clinical Exercise Learning Centre (CELC) in May 2011, initially staffed by four (now seven) Accredited Exercise Physiologists (AEP), and funded by the university. The main objectives of CELC are to provide (i) excellent clinical practicum learning opportunities for postgraduate students enrolled in the Master of Clinical Exercise Physiology that prepare students for subsequent external placements; (ii) learning opportunities that are vertically integrated with the preparatory components of the Masters, including pathophysiology units and pre-clinical units; (iii) learning opportunities that are also integrated with the external clinical practicum program that is embedded in the Masters; (iv) a clinical service to the community and strong referral networks with local GPs; (v) a research centre that is focussed on evaluating the efficacy of Accredited Exercise Physiology (AEP) services for a range of clinical situations, with a view to contributing to a future national evidence-based practice network supported by ESSA. Deakin University funds the CELC facility, equipment, consumables, limited car parking, practice management software and server and, most importantly, the staff. Therefore CELC runs at a loss even against fees charged and this was built into the original model. Staff include an AEP clinical practicum coordinator, two casual AEPs and several academic AEPs; the latter practise as a small part of their approved workloads. The practice model is for all AEPs to provide clinical services with referred clients who are billed as if CELC is a private practice, whilst concurrently teaching and mentoring students; the latter are expected to be active learners in CELC and have exposure to a wide range of pathologies and clinical situations. Billable hours are always provided by AEPs, not students, but students can assist. CELC provides clinical services 1:1:1 (client: AEP: student), 1:1:5 and 8:1:5. CELC was awarded national runner-up in the ESSA Exercise Physiology clinic of the year in 2011 and has grown its caseload to > 200 referrers in 2013. CELC recently designed a generic research platform and has begun to roll out research projects that are designed to translate 'traditional' research-based evidence of exercise benefits for chronic disease in order to evaluate AEP efficacy of practice in the Australian context. CELC provides a model for other universities, provided those universities see it for its learning value, and not to generate revenue or profit.