Sir John Crawford: agriculture and trade

Sir John Grenfell Crawford was one of the most significant of the seven dwarfs – the group of diminutive senior Commonwealth public servants active in the period from the 1940s to the 1960s. Agriculture and trade, the two issues with which Crawford engaged as a Commonwealth public servant, were closely connected. In 1948–49, immediately before Crawford was appointed secretary of the Department of Commerce and Agriculture, agricultural commodities still amounted to 85 per cent of Australia’s exports. Moreover, wool alone made up between 40 and 50 per cent of the total in the 1940s and 1950s

Sensory and Marketing - Partners for life

Sensory and marketing groups co-exist in many medium to large food companies. The roles of sensory departments vary from an integrated group fully embedded in new product development to those who are mainly involved in quality assurance. The idea that sensory groups should just support, rather than lead new product development by providing their services to marketing and product developers is becoming a highly challenged view. During the meeting delegates including academics, market research agencies as well as company sensory scientists discussed ways to facilitate the marriage between marketing and sensory - a relationship in which both partners are equal will result in great offspring, or products in this case