Strawberries any-time, any-day, any-where : a strategic marketing analysis

While the number of Australian strawberry producers has declined by 40% over the past decade the value of production has increased by 58%. Such changes reflect structural changes occurring within an increasingly competitive industry. This paper discusses a study that was conducted to develop a marketing strategy that was conducted in order to reposition an industry so that it may grow in the face of a maturing product life cycle.

To establish a benchmark position, an industry analysis based on the Five Forces model was first undertaken. This analysis was followed by a consumer analysis which consisted of (a) a series of focus group discussions and (b) a comprehensive consumer marketing research survey. The findings of this survey enabled a series of market segments to be identified and profiled. Based on these results a strategic marketing communication campaign aimed at increasing strawberry consumption was developed and implemented.

Anzac day in the new millennium: insights from New Zealand millennials

Since 1916, New Zealanders have honoured soldiers of war on the 25th of April at commemorative events. The day is now known as Anzac Day, and the acronym ‘Anzac’ stands for the Australian and New Zealand Army Corps, which was established in World War I. Anzac Day commemorative events are emerging a popular cultural activity in which New Zealanders, many of whom are young, are now participating. From an event management perspective, however, the increasing popularity of attendance at the commemorative events is problematic, with potential to negatively impact the experience of attendance and the sites at which they are held. There is a need to gain a greater understanding of the experience of attendance at the events so that strategies can be developed to maintain and enhance their authenticity and integrity, while optimising their sustainability in the New Millennium.

The aim of this study was to provide information about the experience of attendance from the attendee’s perspective for later use by managers of the events. The study employed the theory of emotions to examine the consumption experience, and used a qualitative approach for this purpose. Two focus groups were undertaken in New Zealand comprised members of the generational segment, the Millennials. The data were analysed considering the literature on emotions, special event tourism, as well as the literature on dark tourism. In some ways, the special event tourism and dark tourism literatures seem to be paradoxical, however, in this study they seemed to compliment each other. A complex set of motivations, emotions and resulting attitudes, behavioural intentions, and behaviours were revealed. With this information, event managers are better able to understand the experience of attendance and consider these issues when developing strategies to manage the events. The results presented here are part of a larger study, as further data is currently being collected on the topic in Australia. Hence, there are opportunities for cross-cultural analysis about this important aspect of New Zealand, and Australian, culture.

Contemporaneous intra-day volume, option, and futures volatility transmissions across parallel markets

The primary objective of this article is to investigate volatility transmission across three parallel markets operating on the Sydney Futures Exchange (SFE), both within and out of sample. Half-hourly observations are sampled from transaction data for the share price index (SPI) futures, SPI futures options, and 90-day bank accepted bill (BAB) futures markets, and the analysis is carried out using the simultaneous volatility (SVL) system of equations as well as competing volatility models. The results confirm the poor ability of GARCH models to fit intraday data. This study also applies an artificial nesting procedure to evaluate the out-of-sample volatility forecasts. Implied volatility has very limited (if any) predictive power when evaluated in isolation, whereas the SVL model with implied volatility embedded provides incremental information relative to competing model forecasts.

ANZAC day to VP day : arguements and interpretations

This paper offers a survey of recent military historiography. The author considers its fragmentary nature, and argues for integrative and comparative approach.

Future challenges in day-care centre food services : will benchmarking help?

Purpose – The aim of this study is to identify the methods used by providers to evaluate their food services and identify elements of their service that would benefit from adopting a benchmarking system.

Design/methodology/approach – In-depth interviews were conducted with 26 food services providers and key informants in day-care settings in Surrey.

Findings – Few providers formally evaluated their service provision and most had not considered benchmarking their services against other food service providers. Factors such as food variety, food quality, cost and environment have been identified as issues that could be benchmarked and may benefit from the adoption of this process.

Research limitations/implications – The study was conducted only in one country – in the UK – further research is needed into the evaluation practices of other local authorities. The benchmarking model that has been developed by the authors needs to be applied in a food service setting to establish its usefulness to food service managers.

Practical implications – A model has been developed from the outcome of this research, which could aid evaluation processes for food service providers to identify aspects of the service in need of improvement.

Originality/value – There has been little research conducted on the evaluation of food service provision for older people, especially for congregate meals. This paper provides a model, that food service providers may find useful, to identify areas of their food services that are suitable for benchmarking.

Assessing patient satisfaction with day surgery at a metropolitan public hospital

With the advances in health care technology, many surgical procedures are performed as day surgery cases. The provision of day surgery is considered to be a cost effective method of utilising resources, but it does challenge nurses to provide optimal patient care during the patient's short stay in hospital. Patient satisfaction is considered to be an important indicator of quality nursing care. This paper reports on an investigation aimed at assessing patient satisfaction with day surgery in an Australian metropolitan public hospital. One hundred and seven patients completed a recently developed survey assessing patient satisfaction with day surgery. The response rate was 41%. Waiting times, communication, pain management and discharge planning were major areas of patient dissatisfaction. Directions for improvement in day surgery services are discussed.

A case study of child sexual abuse within a Church community

A case study is presented of child sexual assault within a church community. How does a church community deal with the accusation of an adolescent female that-as a 13-year old-she was sexually victimised and assaulted by her then 18-year old boyfriend, five years her senior? Practical and pastoral issues, as well as ethical and legal concerns are addressed. Consideration is also given to the theological context of the church environments in which the situations arise. The implications for victims, perpetrators, leaders, and the church community of our actions-and failure to take appropriate action-are described, along with recommendations for prevention, and best practice in dealing with the sexual abuse of minors within church communities.

Ulster-New Zealand migration and cultural transfers / Brad Patterson

Books
Medievalism and the Gothic in Australian Culture. Edited by Stephanie Trigg.

What If? Australian History as It Might Have Been. Edited by Stuart Macintyre and Sean Scalmer.

Disputed Histories: Imagining New Zealand's Pasts. Edited by Tony Ballantyne and Brian Moloughney.

The Myth of the Great Depression. By David Potts.

Memory, Monuments and Museums: The Past in the Present. Edited by Marilyn Lake.

Connected Worlds: History in Transnational Perspective. Edited by Marilyn Lake and Ann Curthoys.

Island Ministers: Indigenous Leadership in Nineteenth Century Pacific Islands Christianity. By Raeburn Lange.

Texts and Contexts: Reflections in Pacific Islands Historiography. Edited by Doug Munro and Brij V. Lai.

Day of Reckoning. By Lachlan Strahan.

Appropriated Pasts: Indigenous Peoples and the Colonial Culture of Archaeology. By Ian J. McNiven and Lynette Russell.

Recognising Aboriginal Title: The Mabo Case and Indigenous Resistance to English-Settler Colonialism. By Peter H. Russell.

Black Glass: Western Australian Courts of Native Affairs 1936-54. By Kate Auty.

Edward Eyre, Race and Colonial Governance. By Julie Evans.

Gender and Empire. By Angela Woollacott.

Uncommon Ground: White Women in Aboriginal History. Edited by Anna Cole, Victoria Haskins and Fiona Paisley.

Mixed Relations: Asian-Aboriginal Contact in North Australia. By Regina Ganter, with contributions from Julia Martinez and Gary Lee.

Botany Bay: Where Histories Meet. By Maria Nugent.

A Man of All Tribes: The Life of Alick Jackomos. By Richard Broome and Corinne Manning.

Black Founders: The Unknown Story of Australia's First Black Settlers. By Cassandra Pybus.

Over the Mountains of the Sea: Life on the Migrant Ships 1870-1885. By David Hastings.

Ulster-New Zealand Migration and Cultural Transfers. Edited by Brad Patterson.

From Paesani to Global Italians: Veneto Migrants in Australia. By Loretta Baldassar and Ros Pesman.

Ways of Seeing China: From Yellow Peril to Shangrila. By Timothy Kendall.

East by South: China in the Australasian Imagination. Edited by Charles Ferrall, Paul Millar and Keren Smith.

Arthur Tange: Last of the Mandarins. By Peter Edwards.

Kin: A Collective Biography of a Working-Class New Zealand Family. By Melanie Nolan.

Ida Leeson A Life: Not a Blue-Stocking Lady. By Sylvia Martin.

Will Dyson: Australia's Radical Genius. By Ross McMullin.

Francis De Groot: Irish Fascist Australian Legend. By Andrew Moore.

South by Northwest: The Magnetic Crusade and the Contest for Antarctica. By Granville Allen Mawer.

From Woolloomooloo to 'Eternity': A History of Australian Baptists. 2 vols. Volume 1: Crowing and Australian Church (1831-1914), Volume 2: A National Church in a Global Community (1914-2005). By Ken R. Manley.