An experimental study of square aluminium tubes with honeycomb core subjected to quasi-static compressive loads

Thin-Walled honeycombs have been extensively investigated and they are often used as sandwich panels to enhance the energy absorption in many applications including vehicles. In this study, axial compressive tests at three different velocities (3, 30 and 300 mm/min, respectively) by using an MTS machine were conducted with both empty and hybrid aluminium tubes filled with aluminium honeycomb. The aim of this work is to study the contribution of aluminium honeycomb in square hybrid tubes in terms of the deformation mode and energy absorption. Square aluminium tubes made of AA 6060-T5 with two different side lengths, 40 and 50 mm, were used. Two types of honeycombs made of AA 5052 with different cell wall thicknesses were used in this study. The force and displacement of the tubes were recorded during the test. The specific energy absorption (SEA) of honeycomb-Filled tubes was compared with the sum of the SEA of an empty tube and honeycomb. It was noticed that the SEA of the hybrid tubes depended on the honeycomb density and the loading velocity within the velocity range studied. © (2015) Trans Tech Publications, Switzerland.

Brand trust and avoidance following brand crisis : a quasi-experiment on the effect of franchisor statements

Although franchising has become an important growth strategy in severalindustries over the last few decades, there are few empirical studies about the effects of franchisor communication strategy on customer responses in the context of franchise brand crisis. Two quasi-experimental studies were conducted to test the effect ofa franchisor ownership separation statement on brand trust and brand avoidance following a brand crisis situation. Results show that a franchisor’s explicit communication of the franchise brand’s individual ownership business structure is useful in preventing further negative spillover effect throughout the franchised chain when thebrand crisis occurs at a single franchise location. The authors also investigate the mechanism through which such communication influences customer behavior and the moderating effect of the brand crisis severity in affecting brand evaluation. These results offer guidance to franchise brand managers by providing insight into how to overcome a franchise brand crisis and by suggesting franchise context-specific managerial recommendations