SME myths: if we put up a website customers will come to us-why usability is important

Many businesses use their Websites primarily as an alternative marketing strategy. How a business’s image, via a Website, is presented to potential customers is therefore important. There are many factors that will influence the effectiveness of a Website, two critical factors are how easily users are able to navigate and how easy the site is to use. The research reported here examined these two factors on users’ responses to small and medium-sized business Websites. The research found that the quality of navigation and how easy a site is to use does have an impact, how much information is read, the importance of the graphical components, a user's emotional response to a Website, users’ frustration and the user’s intention to return to that Website. The research established the statistically significant elements that contribute to navigation and ease-of-use, and describes the design and successful application of a usability evaluation instrument.

A model of the Australia-US exchange rate

This paper develops a model of exchange rate determination within an error correction framework. The intention is to identify both long and short term determinants that can be used to forecast the AUD/US exchange rate. The paper identifies a set of significant variables associated with exchange rate movements over a twenty year period from 1984 to 2004. Specifically, the overnight interest rate differential, Australia's foreign trade-weighted exposure to commodity prices as well as exchange rate volatility are variables identified that are able explain movements in the AUDIUS dollar relationship. An error correction model is subsequently constructed that incorporates an equilibrium correction term, a short-term interest rate differential variable, a commodity price variable and a proxy for exchange rate volatility. The model is then used to forecast out of sample and is found to dominate a naIve random walk model based on three different metrics.

Logistics: Our buildings are always particular to places, access, materials, skills and technologies. How do these limits provide us with architectural opportunities?

Presents a discussion on the relations between architecture and spirituality during the 2005 conference of the Royal Architecture Institute of Australia. Reason behind difficulty encountered by architects to associate architecture and spirituality; Inspiration of Jae Cha of architectural firm Light for designing the Bolivian church; View of Kevin O'Brien of Merrima Design on Aboriginal buildings.

The answers are all around us

There is no doubt that those responsible for science education need some answers. The problems are clear for all to see. David Symington and Russell Tytler argue that the answers are all around us if we ask the right questions of the right people.

Indo-US strategic ties on the upswing

Strategic ties based on converging national interests shared perceptions of the evolving Asia-Pacific security environment are strengthening between India and USA. The sanctions imposed in response to IndiaEs 1998 nuclear tests were relaxed and military-to-military links were stored with the joining of India in US-led war on terror.

Silly us! Of course the grid doesn`t work : reading methodologies and policy texts on principals' work

This symposium presents work in progress from an ARC (discovery grant) funded investigation of principal supply, conducted by Jill Blackman, Judyth Sachs and Pat Thomas. Our research goals are to examine claims of an impending shortage of school principals in particular schools and localities, critically evaluate a range of possible reasons for this shortage, and ultimately, through woprk with principals' organisations, to develop some possibilities for policy action. In this symposium we focus on: (1) existing studies of principal supply (2) trends apparent from demographic and employment data, and (3) a text and interview based study of 'human resources' policy. We invite discussion on the implications of this first stage for the next - a national survey and interviews with teachers in pre-service training and in their first years of teaching.

High stakes principalship - sleepless nights, heart attacks and sudden death accountabilities: reading media representations of the US principal shortage

The possible shortage of applicants for principal positions is news in both Australia and abroad. We subject a corpus of predominantly US news article to deconstructive narrative analysis and find that the dominant media representation of principals' work is one of long hours, low salary, high stress and sudden death from high stakes accountabilities. However reported US policy interventions focus predominantly on professional development for aspirants. We note that this will be insufficient to reverse the lack of applications, and suggest that the dominant media picture of completely unattractive principals' work, meant to leverage a policy solution will perhaps paradoxically perpetuate the problem. This picture is also curiously at odds with research that reports high job satisfaction among principals. We suggest that there is a dominant binary of victim and saviour principal in both media and policy which prevents some strategic re-thinking about how the principalship might be different.

Weissenhof siedlung exhibition

UK sound-artist Scanner (whom we met on the program earlier this year) has been Artist-in-Residence for BBC Radio 4's 'Front Row' arts program where he's been experimenting with the medium of broadcasting. We heard one piece which explores the idea of social spaces in the city - associated with the visionary architectural ideas of Buckminster Fuller.

This morning we are staying with ideas of housing for the modern world.

Stuttgart, Germany, is our place of disembarkation - where in 1927 a modern housing estate - the Weissenhof Seidlung - was built to showcase the very latest work from the biggest names in modern architecture. 33 houses and apartments of all shapes and sizes - unified by their white, cubic streamlined forms.

The Estate is now a national monument and is a site of pilgrimage for architecture fans the world over.

Melbourne's Span Gallery is showing photographs of the Weissenhof Seidlung - and waiting in the wings to take us through it is historian Judith Trimble, joined by our own Rhiannon Brown, and - making a few guest appearances - the master of the modern movement, Le Corbusier, caught on tape here in the late 1950s.