Location, location, location: exploring the importance of place for arts organisations

Many arts managers and marketers are looking intently at the importance of high-speed communication and other technologies for the creation of virtual places. These places in cyberspace can only be accessed via a computer terminal and high-speed telecommunications tools. This paper asserts that there is still much for managers and marketers to learn about the importance of physical spaces for the arts. We use a model of place and apply it to three Australian arts organisations located in heritage buildings. One organisation failed, the other changed ownership, the third moved location. The findings demonstrate the importance of place and of strategy in determining place. We note the tension between the strategy, the venue, the objects, and the essential task and call for further analysis of place(s) for the arts.

The importance of IS stakeholder perspectives and perceptions to requirements negotiation

Project managers and developers need to acknowledge the influence of IS stakeholders’ perspectives and perceptions on the outcome of requirements negotiation - the essential component of requirements elicitation. This paper describes a conceptual study, which demonstrates such an influence and asserts that stakeholder perspectives, goals and issues are the key to negotiators’ perceptions of the system requirements. Analysis of two seminal IS case studies further supports this assertion and indicates that goals, perspectives and prior experience with negotiation techniques can guide stakeholders bargaining behaviour during requirements negotiation. Our findings also show that to achieve consensus on requirements, stakeholder perspectives must be aligned or accepted by negotiating parties. Achieving alignment of perspectives, however, is quite difficult because during requirements elicitation stakeholders’ goals continually alter due to their acquisition of technical and business knowledge, development of inter-personal relationships and creation of new perceptions of issues relevant to requirements negotiation.

Challenging accepted wisdom about conceptions of teaching in academic development

In recent years, conceptions of teaching held by academic staff have achieved an increased focus in the scholarly and practical work of teaching developers. Views on the impact of conceptions of teaching on improving university teaching, as well as their significance in doing so, vary from those that advocate changing conceptions as a necessary first step in the process of improvement to more recent views that characterize conceptions of teaching as merely artifacts of reflection on teaching. This paper explores this range of views, raises a number of questions about the current accepted views on the importance of conceptions of teaching development work, and challenges the current accepted wisdom in this important area.

The importance of using open-ended questions when interviewing children

In addition to making reference to best practices, already known, concerning the conduct of interviews with child victims of sexual abuse, the author describes some of the questions of development that must be made and the four benefits of free narrative. Despite the qualities of this type of approach, surveys show that professionals do not get the research, as a rule, free of narrative descriptions by children and that interviews tend to contain the short answer questions, with few breaks and an excessive number of closed questions and trick.According to trainers, experts in this field, there should be greater recognition of the interview as a forensic specialist skills and promote themselves to more effective supervision and monitoring of the forensic interview at work.

Moving from a web presence to e-commerce : the importance of a business-web strategy for small-business owners

More than half of small businesses in Australia (57%) use a website to promote their business. Having an effective website is an important step for small business owners moving towards e-commerce. The research suggests that once a business has a clear online strategy through a website they are more likely to move to e-commerce. While many small business owners have a business strategy, it is often the case that this strategy does not include their Web presence. This paper describes the results of interviews with small business owners and assessment of their websites. We identify elements that are important for small business owners developing a business-Web strategy. The research indicates that many owners see their websites as little more than an advertising medium and few are ready for the move to e-commerce. Identifying the level of maturity of a small business owner's business-Web strategy however can help us understand how prepared a small business owner is to move to e-commerce.

The relative importance of landscape properties for woodland birds in agricultural environments

1. Studies of landscape change are seldom conducted at scales commensurate with the processes they purport to investigate. Landscape change is a landscape-level process, yet most studies focus on patches. Even when landscape context is considered, inference remains at the patch-level. The unit of investigation must be extended beyond individual patches to whole mosaics in order to advance understanding of faunal responses to landscape change.

2. In this study, we aggregated data from multiple sites per landscape such that both the response and explanatory variables characterized 'whole' landscapes, allowing for landscape-level inference about factors influencing species' incidence.

3. We used hierarchical partitioning and Bayesian variable selection methods to develop species-specific models that examined the influence of four categories of landscape properties – habitat extent, habitat configuration, landscape composition and geographical location – on the incidence of 58 species of woodland-dependent birds in 24 agricultural landscapes (each 100 km2) in south-eastern Australia.

4. There was strong evidence for a positive effect of habitat extent for 27 species. Thirty species were related to at least one of the four landscape composition variables, and geographical location was important for 19 species. Habitat configuration was influential for 13 species and where important, the impacts of fragmentation per se were detrimental.

5. Variation among species in the influential landscape variables indicates that different species respond to different sets of cues in land mosaics. Thus, although all species were grouped a priori as 'woodland-dependent', expectations based on general ecological characteristics may prove unreliable.

6. Synthesis and applications. These results underscore the value of moving beyond the fragmentation paradigm focused on the spatial pattern of habitat vs. non-habitat, to a greater appreciation of the composition and heterogeneity of land mosaics. Landscape-level inference will enable improved conservation outcomes by recognizing the influence of landscape properties on biota and devising strategies at this scale to complement patch-based management. We provide strong empirical evidence that biodiversity management in agricultural landscapes must focus on habitat extent. Complementary management of other landscape attributes, such as habitat aggregation and intensity of agricultural land-use, will also enhance the value of agricultural landscapes for woodland birds.

The importance of human FcyRI in mediating protection to malaria

The success of passive immunization suggests that antibody-based therapies will be effective at controlling malaria. We describe the development of fully human antibodies specific for Plasmodium falciparum by antibody repertoire cloning from phage display libraries generated from immune Gambian adults. Although these novel reagents bind with strong affinity to malaria parasites, it remains unclear if in vitro assays are predictive of functional immunity in humans, due to the lack of suitable animal models permissive for P. falciparum. A potentially useful solution described herein allows the antimalarial efficacy of human antibodies to be determined using rodent malaria parasites transgenic for P. falciparum antigens in mice also transgenic for human Fc-receptors. These human IgG1s cured animals of an otherwise lethal malaria infection, and protection was crucially dependent on human FcγRI. This important finding documents the capacity of FcγRI to mediate potent antimalaria immunity and supports the development of FcγRI-directed therapy for human malaria.

The importance of overcoming cultural barriers in establishing brand names: an Australian company in China

Considering the importance of cross-cultural competencies in the context of rapid globalisation and the growth of China in the world economy, this paper uses case study methodology, to document the difficulties encountered by an Australian multinational beverage company, Foster’s, in attempting to establish its brand in China’s rapidly expanding market economy. Many of these related to culturally distinct attributes of the market, the consumer base and retail practices. The paper analyses these in terms of key concepts in marketing and cross-cultural business theory, in order to provide guidelines on how to overcome cultural barriers when establishing a foreign brand name in China. It also discusses the impact of cultural differences on brand loyalty after the establishment of the brand and on the sustainability of that brand. In attempting to assist foreign firms to succeed in the Chinese market, this paper offers suggestions that will help marketers to first understand the importance of cultural differences and then to succeed with further recommendations. Being a complex market and a market that is different from the Australian market, this is extremely valuable for those foreign brands entering China.