Portrait of a star : National Gallery of Victoria

Museums are an important segment of the creative industries arena. A "star" art museum in Melbourne, Australia, is the National Gallery of Victoria, whose mission is to illuminate life by collecting and presenting great art. This gallery operates in an increasingly competitive landscape. It is becoming more competitive and is continuously striving to achieve its own ambitions and meet the expectations of multiple stakeholders. The present case study uses a brand orientation lens to evaluate the Gallery in order to address a gap in both the brand orientation and the museum marketing literature. It is crafted from interviews, surveys and internal documents. The case study is an exemplar for other institutions to identify how brand orientation manifests itself within their institution.

Densities of individually marked migrants away from the marking site to estimate population sizes : a test with three wader populations

Capsule Population estimates based on the mark–resighting method can be a useful alternative to population-wide counts.

Aims To investigate whether the mark–resighting method can be used as an alternative to counts to estimate the size of wader populations.

Methods Individual colour-marking and subsequent resightings allowed accurate estimates of annual survival for three populations of waders, on which basis we could estimate the actual number of marked birds alive. Densities of marked birds were determined on sites away (2000–4300 km) from the ringing locations expecting marked birds to be randomly distributed among non-marked conspecifics. Population sizes are estimated by combining these densities with the number of marked birds alive.

Results We found indications that the distribution of marked birds was indeed random in the locations away from the site of marking. The estimated population size of Red Knot Calidris canutus canutus was in accordance with the most recent estimates based on counts. Our estimate of the Calidris c. islandica population was somewhat lower, and that of the Bar-tailed Godwit Limosa lapponica taymyrensis population was considerably lower than the latest estimates based on counts.

Conclusion Population estimates based on the mark–resighting method can be a useful alternative for, or addition to, population-wide counts, as long as the assumption of random distribution of marked birds at the reading sites is taken into account. We conclude that the Afro-Siberian Bar-tailed Godwit population has recently decreased in size or has been substantially overestimated during the counts.

Crystal structures and textures of hot forged Ni48Mn30Ga22 alloy investigated by neutron diffraction technique

A ferromagnetic shape memory alloy of Ni48Mn30Ga22 prepared by induction melting was successfully hot forged. Strong textures and a large anisotropy of in plane plastic flow were developed during the hot forging process. The crystal structures, both in austenitic and martensitic states, were investigated by means of neutron powder diffraction technique. The result suggests that Ni48Mn30Ga22 has a cubic L21 Heusler structure at room temperature, the same as that in the stoichiometric Ni2MnGa. When cooled to 243 K, the Ni48Mn30Ga22 alloy changes into a seven layered orthorhombic martensitic structure. No substantial change of the neutron diffraction pattern was observed upon further cooling to 19 K, indicating that there is no intermartensitic transformation in the investigated alloy, which is different from the transformation processes in the Ni–Mn–Ga alloys with higher martensitic transformation temperatures.

Occupant satisfaction of Star Rated Houses in Victoria, Australia

The Victorian government implemented legislation for all new houses to achieve a 6 star rating since May 2011. It is found that having a higher star rating would provide financial and environmental benefits, however the question remains- is this sufficient to satisfy the occupants living in such houses? Are the occupants actually satisfied with the amount of money they have invested in their home? This study investigates the level of satisfaction of occupants living in different star rated houses, and explores if there is a link between the star rating of the house and the satisfaction of the occupants living in such houses.

One-size-fits-all housing : an exploration of 6-star requirements in the volume builder sector

Energy consumption attributed to the residential sector makes up around 8% of the total consumption in Australia. Roughly a third of all houses built in Victoria are done so by the largest 20 builders. These volume builders keep costs down by offering a selection of ‘clone’ designs from which the client can choose, however they lose the site-specific customisation which is required for effective passive design in favour of a one-size-fits-all approach where designs are developed to a point where they can satisfy just the minimum requirements in a range of orientations and site locations. The Australian government has implemented regulations regarding the minimum efficiency standards for housing and these initiatives to limit the carbon emissions have brought the question of energy use to the table, yet are they enough? This paper will explore the concept of cloned house designs in terms of energy efficiency and optimal siting and through computer simulation, evaluate how a cloned house design performs under different site conditions in Victoria.

Influence of orientation on twin nucleation and growth at low strains in a magnesium alloy

The resolved shear stress is believed to play an important role in twin formation. The present study tests this idea for an extruded magnesium alloy by examining "tension" twinning in different grain orientations. Electron backscatter diffraction analysis is employed for alloy AZ31 tested in compression along the extrusion axis to strains between 0.008 and 0.015. For heavily twinned grains, it is seen that twinning occurs on 2.3 twin systems per grain on average. The active systems are also most commonly those with, or very near to, the highest Schmid factor. The most active system in multiply twinned grains accounts on average for ∼0.6 of the twinning events. In addition, it is found that the twin habit plane falls within 6° of the K1 plane. Orientations with the highest Schmid factors (0.45-0.5) for twinning display twin aspect ratios greater by ∼40% and twin number densities greater by ∼10 times than orientations with maximum Schmid factors for twinning of 0.15-0.2. Thus the Schmid factor for twinning is seen to affect nucleation more than thickening in the present material. Viscoplastic crystal plasticity simulations are employed to obtain approximations for the resolved shear stress. Both the twin aspect ratio and number density correlate quite well with this term. The effect of the former can be assumed to be linear and that of the latter follows a power law with exponent ∼13. Increased aspect ratios and number densities are seen at low Schmid factors and this may relate to stress fluctuations, caused most probably in the present material by the stress fields at the tips of blocked twins. Overall, it is evident that the dominance of twinning on high Schmid factor systems is preserved at the low strains examined in the present work, despite the stress fluctuations known to be present. © 2014 Acta Materialia Inc. Published by Elsevier Ltd. All rights reserved.

Evaluating the effect of yttrium as a solute strengthener in magnesium using in situ neutron diffraction

In situ neutron diffraction of two binary Mg alloys, Mg-0.5 wt.% Y and Mg-2.2 wt.% Y have been carried out in compression. The experimental data has been modelled using the elastoplastic self-consistent methodology in order to determine the critical resolved shear stress for basal slip, second-order 〈c + 〉 pyramidal slip and {101̄2} twinning. It was found that the addition of Y strengthens all three of the deformation modes examined. However, increasing the Y concentration from 0.5% to 2.2% showed no additional hardening in the basal slip and {101̄2} twinning modes, indicating that solute strengthening of these deformation modes is already exhausted by a concentration of 0.5% Y. Second-order pyramidal slip showed additional solute hardening at the higher concentration. © 2014 Published by Elsevier Ltd. on behalf of Acta Materialia Inc. All rights reserved.