89 resultados para Mass Media.


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This thesis examined the relationships between men's body image, different media influences, sexual orientation, and sexual risk taking. In comparison to heterosexuals, gay men were significantly less satisfied with their bodies. Media influences predicted men's body image, and gay men demonstrated greater internalisation of media messages compared to heterosexual men. Based on four case studies the portfolio demonstrates that motivational interviewing might be a useful approach to manage ambivalence and resistance to clients presenting with an anxiety disorder or a parent-child relational issue.

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Purpose – When assessing the psychometric properties of measures and estimate relations among latent variables, many studies in the social sciences (including management and marketing) often fail to comprehensively appraise the directionality of indicants. Such failures can lead to model misspecification and inaccurate parameter estimates. The purpose of this paper is to apply a post hoc test called confirmatory vanishing tetrad analysis (CTA hereafter) to a single construct called mass media consumption information exposure, which antecedent studies conceptually posited to be a formative (causative) representation.
Design/methodology/approach – This paper analyses a consumer sample of 585 US respondents and applies the CTA test to a single construct by its inclusion in various matrices within a statistical analysis system-macro that takes into account nonnormal data characteristics. The matrices are derived from Mplus 5 through the estimation of a single-factor congeneric model. The CTA test calculates a test statistic similar to an asymptotic x2 distribution with degrees of freedom equal to the number of nonredundant tetrads tested.
Findings – The preliminary data analyses reveal that the data characteristics are nonnormal which is not uncommon in social research. The CTA results reveal that the reflective (emergent) item orientation cannot be fully ruled out as being the correct model representation. This is in contrast to prior theoretical conceptual work which would strongly support this construct being a formative representation.
Originality/value – Insofar as the authors are aware, there is no paper with a particular focus on how the CTA might not provide sound results with a demonstrated example. The paper makes a valuable contribution by discussing modelling philosophy and a procedure for directionality testing. The authors advocate the implementation of pre and post hoc tests as a key component of standard research practice.

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Presents a new way of looking at media and mass communication. Traces the history, development and theories of mass communication and the emergence of new media. Looks at questions of ethics, regulation and governance.

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Nick Dyer-Witheford’s Cyber-Marx was published nearly 15 years ago, but there are continuing echoes of its dire promises today. The trends that Dyer-Witheford outlined—the growth of tech-giants in the communications field at the expense of democratic media practices and the radical shedding of jobs in the traditional mass media context—are confirmed by recent events. In November 2013, Twitter launched itself on the public share register, despite having no visible means of financial support, or even much of a business plan. The Twitter IPO tells us a lot about the economy of cyber-capitalism. Aligned to the trend of ‘technological unemployment’ is the rise of what some commentators call ‘digital serfdom’. This is not just growing unemployment, but also drastic under-employment of talented media professionals and an alarming rise in the number of media outlets that want to pay contributors in ‘exposure’, rather than in corporeal, fungible dollars and cents. This articlediscusses these trends and events in the context of the political economy of digital communication.

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In this paper we provide a commentary on Perloff’s theoretical perspectives and agenda for research that examines the effects of social media on young women’s body image concerns. Social media are the main form of mass media being used by the youth of today, and researchers in the U.S. and Australia have commenced studying how these may be affecting body image concerns. However, the processes underlying how social media may influence young people’s body image appear to be no different from underlying other forms of mass media. Research is needed to more fully evaluate youth’s experiences of online appearance culture and how this may foster both negative and positive peer interactions. We also need more studies which compare the influences on social media with other media forms as there is no clear evidence that social networking sites and other forms of social media are more detrimental to one’s body image than other forms of media. We also consider factors that may protect young people from internalizing appearance ideals that are promoted by the mass media. In addition, we consider broader conceptualizations of body image so that a wider range of human experiences can be studied.

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A practical guide to all aspects of interviewing for print and broadcast journalists and writers. The authors explain how to prepare, and what to do when you don't have time to prepare; outline the difference between "soft" and "hard" interviews; and show how to make the most of any interview.

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Through a range of case- studies, including studies from the UK, North America and Australia, this book moves away from the idea that museums are always "conservative" to suggest they have a long history of engaging with popular culture and addressing a variety of audiences. Andrea Whitcomb argues that museums are key mediators between high and popular culture and between government, media practitioners, cultural policy-makers and museums professionals. The book also analyses links between museums and the media, looks at the role of museums in cities and discusses the effects on museums of cultural policies.

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The majority of tobacco users commence in early to mid-adolescence. Tobacco smoking can be characterised as a chronic, relapsing disorder. While risk increases with amount smoked, there is no safe level of use (i.e., all use is risky). Duration of use is the most important predictor of premature death with the majority of excess morbidity and mortality avoidable if people quit before middle age. Investment in initiatives that reduce smoking among pregnant women and those at risk of cardiovascular disease provide quickest returns -in reduced health care episodes and expenditure.  Measures that successfully reduce smoking among parents probably reduce smoking uptake by children, and high levels of smoking among both children and parents appear to be associated with higher levels of illicit drug use.
The evidence base for pharmcotherapies in the treatment of tobacco dependence is very strong. Population-level initiatives such as tax increases, mass media-led campaigns and smoke-free policies are all highly cost-effective in reducing population-smoking levels, including among children and young people.
Australian tobacco control initiatives have been based on "social ecology" conceptualisations of the problem, which acknowledge the pivotal role of the media in shaping social values, and public and political opinion.
Broad social change, as well as more focused prevention and cessation initiatives, has drawn heavily on research findings from the behavioural sciences. Considerable effort (mainly, in Australian, in the NGO sector) has gone into documenting policy inputs and monitoring impact and outcome measures.
This chapter discusses why conceptualising tobacco-related harm from legal, economic and social policy perspectives should also help build support for tobacco control policy among academic and practising economists and lawyers, and in the business, welfare and government sectors.

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The aim of this study was to examine whether use of and trust in health, food, and nutrition information sources are associated with the belief that meat is a necessary dietary component. Over 700 South Australians participated in a questionnaire survey that included questions on frequency of use of and level of trust in information sources, vegetarian status, meat beliefs, and demography. It was found that information sources are associated with the belief that meat is necessary, since they
accounted for over 40% of the variance for all respondents. The most important associations were: lack of use of unorthodox sources; trust in orthodox sources; trust in advertising and the mass media; and trust in and use of social sources. There were differences in which predictors were important, however, depending on the respondent's sex, age, and vegetarian status. The implications of these observed communities of interest for health promotion are discussed.

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OBJECTIVE: To investigate lay perceptions of the causes and prevention of obesity among primary school children.

DESIGN: A cross-sectional survey of randomly selected sample of adults in a shopping centre.

SUBJECTS: 315 adults in Melbourne, Australia.

MEASUREMENTS: Subjects completed a self-completion questionnaire, in which they rated the importance of 25 possible causes of obesity and the importance of 13 preventive measures on four-point scales: not important; quite important; very important; extremely important. Demographic information about the respondents' age, sex, marital status, education level and parental status was also collected.

RESULTS: The most important reported causes of childhood obesity were related to overconsumption of unhealthy food, parental responsibility, modern technology and the mass media. The most popular prevention activities were associated with specific actions aimed at children. Principal components analysis of the causes data revealed eight factors, provisionally named: parental responsibility, modern technology and media, overconsumption of unhealthy food, children's lack of knowledge and motivation, physical activity environment, lack of healthy food, lack of physical activity and genes. Two prevention factors were also derived, named government action and children's health promotion. Parents saw modern technology and media, and government activities as more important causes, and government policy as a more important means of prevention than nonparents and men. Women's responses tended to be similar to those of parents. There were few educational differences, although nontertiary educated respondents reported that modern technology and media were more important causes of obesity than did the tertiary educated.

CONCLUSION: The findings suggest that the public appears to hold quite sophisticated views of the causes and prevention of children's obesity. They suggest that a number of prevention strategies would be widely supported by the public, especially by parents.

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AFTER BALI, OCTOBER 12, 2002, A RANGE OF PUBLIC rituals took place in Australia to remember those who had been killed in the bombing. In Melbourne, the most visible, and collective ritual was the laying of flowers by members of the public on the steps of the State Parliament building, at the highly visible apex of Bourke St. This was a much-publicized event that took place over a period of two weeks. It was a riveting and moving sight/site for many people, who left notes expressing grief and regret, promises of remembrance, and of revenge. The choice of the site, and what would happen there, was prompted by talk-back listeners to Radio 3AW's Nell Mitchell, who called in with many different suggestions as to where and why the laying of flowers should take place. This essay seeks to understand the processes and purposes of the popular, public rituals after Bali, asking who made them, what was made, and how popular--that is, open to formation by those not primarily and directly connected with the mass media and party politics--were the constructions? Further, in calling such an event a "postmodern ritual," the essay will inaugurate an analysis, through cultural studies methodologies, of the attributes of public rituals in contemporary Western cultures.

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To engage in the practice of photojournalism is to occupy a position of privilege, because the practice involves entering, albeit for a short while, the lives of others. But with this privilege comes the burden of representation. In this sense I believe that photojournalism is currently in crisis. This crisis concerns the decontextualization of the image in media outlets and the relegation of the photojournalist to the role of merely a hunter/gatherer rather than a storyteller. In other words, photojournalists have become alienated from the process of re-presentation of their own stories. To some extent it has always been thus.

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A creative re-acculturation of teachers and students is occurring in virtual classrooms as traditional learning resources, pedagogy, and technology intersect in unexpected ways. This paper reports on a case of authentic, experiential, and constructivist learning developed for tertiary public relations  students. A subject titled ‘Public Communication and Citizenship’ (PCC) at  Deakin University in Australia asked students to examine the problematic and contentious areas of self interest, persuasion, power, and ethics in  contemporary contexts of mass media and globalisation. Feedback from  those students suggests that, in this case, online teaching strategies  successfully integrated with the total learning environment to achieve  higher-order learning. PCC is one example of PR pedagogy combining  theory and technology to move beyond ‘skilling for jobs’.

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On Sunday 6 April 1997, historian Mark Baker's first non-academic book was launched at Melbourne's iconic migrant portal, Station Pier. The guest list of over 500 invitees included representatives of many print media organisations, most of whom interviewed the author. His photograph was reproduced a week later in the 'Agenda' section of The Age newspaper. In this portrait, Baker leans on the railings beside the massive structure of Station Pier. Framed by sea and sky, he is caught glancing pensively over his shoulder past the camera and into the middle distance. He is alone. The day is bleak. Here, the reader is invited to surmise, is a man with much on his mind. In a flash of inspiration the sub-editor has prefaced the accompanying caption, 'Back to the future', linking the story with the mass media of film and television.