An exploratory investigation of attitude toward the website and the advertising hierarchy of effects

The paper discusses the findings of a study designed to increase the generalisability, validity and reliability of earlier studies concerning the relationships between attitude toward the ad and aspects of the advertising hierarchy of effects model in the online marketing context. The findings suggest that the traditional advertising hierarchy of effects model is relevant in the online marketing environment, and that investment in online marketing communication can be evaluated using this stable and reliable method. It is, however, suggested that further research is needed to improve the generalisability of the findings.

A security evaluation criteria for baseline security standards

Recent advances in technology and new software applications are steadily transforming human civilization into what is called the Information Society. This is manifested by the new terminology appearing in our daily activities. E-Business, E-Government, E-Learning, E-Contracting, and E-Voting are just a few of the ever-growing list of new terms that are shaping the Information Society. Nonetheless, as "Information" gains more prominence in our society, the task of securing it against all forms of threats becomes a vital and crucial undertaking. Addressing the various security issues confronting our new Information Society, this volume is divided into 13 parts covering the following topics: Information Security Management; Standards of Information Security; Threats and Attacks to Information; Education and Curriculum for Information Security; Social and Ethical Aspects of Information Security; Information Security Services; Multilateral Security; Applications of Information Security; Infrastructure for Information Security Advanced Topics in Security; Legislation for Information Security; Modeling and Analysis for Information Security; Tools for Information Security. Security in the Information Society: Visions and Perspectives comprises the proceedings of the 17th International Conference on Information Security (SEC2002), which was sponsored by the International Federation for Information Processing (IFIP), and jointly organized by IFIP Technical Committee 11 and the Department of Electronics and Electrical Communications of Cairo University. The conference was held in May 2002 in Cairo, Egypt. This volume is essential reading for scholars, researchers, and practitioners interested inkeeping pace with the ever-growing field of Information Security.

Tropes in advertising: a web-based empirical study

This study examines the role of one type of rhetorical figure, tropes, which are creative devices that entail the arrangement of words in paradoxical relationships. Specifically, its focus lies in investigating whether the influence simple and complex tropes have on persuasion, as reported in previous research by Toncar and Munch (2003), are generalisable beyond the sample they used. In the extant literature, it is argued that by fully understanding the effects of certain types of tropes, advertisers may better apply their persuasive messages. The study finds that, when using subjective measures as initiated by Toncar and Munch (2003), tropes have no influence on persuasion. While it is noted that further research is needed to increase the generalisability of this study, this result holds true when both simple and complex trope types are used.

Managing whistleblowing : the significance of quality standards

This research studies the relationship between the existence of whistle blowing procedures and the level of importance placed on whistleblowing procedures, in an environment that claims to have a quality culture. Organisations certified with a basic quality standard, ISO 9000, were surveyed in three separate industries. Certified organisations were selection on the assumption of a basic knowledge and understanding of quality concepts as well as heightened chance of exiting whistleblowing procedures. A combination of quantitative and qualitative data analysis was undertaken. The investigation resulted in evidence that neither the existence of whistleblowing procedures, nor the level of importance placed on whistleblowing procedures, could be predicted by the presence of a quality culture. This investigation highlights the importance of whistleblowing procedures, and identifies further research opportunities on this contentious topic.

Who are they? A profile of complainants about advertising in Australia

Advertising expenditure in Australia has almost doubled in the last 10 years even though some advertisements maybe ''unacceptable." We investigated consumer complaint responses specifically within the area of advertising in Australia. Our findings indicate that these complainants to be older, more highly educated and more likely to be female, than the population at large.

A profile of complainants about advertising in Australia: an agenda for research

Investigation of consumer complaint responses within the area of advertising in Australia stems from the suggestion that the more money spent on advertising in a country the greater the need for consumer protection from 'unacceptable' advertising. This research will allow the formulation of strategies to enable more effective marketing communications.

Nurse practitioner competency standards: findings from collaborative Australian and New Zealand research

Background: The title, Nurse Practitioner, is protected in most jurisdictions in Australia and New Zealand and the number of nurse practitioners is increasing in health services in both countries. Despite this expansion of the role, there is scant national or international research to inform development of nurse practitioner competency standards.

Objectives: The aim of this study was to research nurse practitioner practice to inform development of generic standards that could be applied for the education, authorisation and practice of nurse practitioners in both countries.

Design: The research used a multi-methods approach to capture a range of data sources including research of policies and curricula, and interviews with clinicians. Data were collected from relevant sources in Australia and New Zealand.

Settings: The research was conducted in New Zealand and the five states and territories in Australia where, at the time of the research, the title of nurse practitioner was legally protected.

Participants: The research was conducted with a purposeful sample of nurse practitioners from diverse clinical settings in both countries. Interviews and material data were collected from a range of sources and data were analysed within and across these data modalities.

Results: Findings included identification of three generic standards for nurse practitioner practice: namely, Dynamic Practice, Professional Efficacy and Clinical Leadership. Each of these standards has a number of practice competencies, each of these competencies with its own performance indicators.

Conclusions: Generic standards for nurse practitioner practice will support a standardised approach and mutual recognition of nurse practitioner authorisation across the two countries. Additionally, these research outcomes can more generally inform education providers, authorising bodies and clinicians on the standards of practice for the nurse practitioner whilst also contributing to the current international debate on nurse practitioner standards and scope of practice.

The Australian auditing and assurance standards board after the implementation of CLERP 9

This paper traces the establishment of the reconstituted Auditing and Assurance Standards Board (AUASB) as a result of the CLERP (Audit Reform and Corporate Disclosure) Act 2004, and its progress in developing auditing standards that are "in the public interest". The paper canvasses the composition of the AUASB, its transparency and due process, its relationship with the International Auditing and Assurance Standards Board and the Financial Reporting Council, and its resourcing and attitude to researching issues of importance in auditing. The paper discusses methods that might be used to provide evidence of the efficacy of the reforms to auditing standard-setting.

Developing effective advertising self-regulation in Australia: reflections on the old and new systems

The regulation of advertising is a controversial and difficult process. Over the past three decades, two attempts have been made in Australia to produce more acceptable ads. This paper reviews these systems using a macro framework for analysis which contextualises advertising in society. The systems have the fundamental process of handling complaints about advertising in common, however there are advantages and disadvantages of each and these are discussed. Important insights for the development of regulation of advertising are presented together with critical implications for the future of the industry.

Information security standards for e-business

The process of buying, selling or interacting with customers via Internet, Tele-sale, Smart card or other computer network is referred to as Electronics Commerce. Whereas online trade has been touting its flexibility, convenience and cost savings, the newest entrant is wireless e-commerce. This form of business offers many attractions; including 24 hours seven days’ open shop–business, vastly reduced fixed cost, and increased profitability. Amazon.com is an example of a successful venture, in e-business. Internet Service providers (ISP/ASP) have a significant influence on the feasibility, security and cost competitiveness of an e-business venture. In the ISP model of services, multiple users and their databases are normally offered on a single hardware, platform sharing the same IP address and Domain name. Clients will require a mechanism, which allows them to update their Web contents and databases frequently even many times daily without intervention of local system Administrator (ISP Admin). The paper overviews few steps to enable corporate clients to update their web content more securely.