Action learning in sport cooperative education

Sport and recreation students are in an ideal position to utilize an action learning approach to projects that are undertaken as part of their cooperative education experience. Action learning incorporates identifying a problem, integrating theory, determining action, and implementing and evaluating that action. This paper discusses the theoretical basis of action

Cooperative education in sport : building our knowledge base

Cooperative education in sport studies is considered an integral component of the professional preparation of graduates. However, whilst there is a sound body of knowledge in cooperative education, little has been published in sport studies. Through a survey of eight selected institutions, this paper examines the modes of delivery and issues involved in the practice of cooperative education in sport. Findings indicate that while there is consistency in course aims, there is a range of divergent structures, placement contexts and supervisory modes of delivery. Further research needs to focus on these aspects to ensure continued viability and relevance for such programmes.

Enhancing student employability : a New Zealand case study of cooperative education in sport

This paper provides an insight into two cooperative education courses offered as part of three-year degree programmes in sport and recreation. Based in Auckland New Zealand, Unitec and Auckland University of Technology have been found to exemplify effective cooperative education strategies that compare favourably with current research into good practice in this field. Using a case study approach, the paper first establishes the context within which the cooperative courses operate, and then describes specific aspects of the courses that enhance student employability. The placement process, supervision, learning outcomes, assessment of learning and employment and career pathways are discussed in turn. These aspects are related back to relevant research on good practice and used to illuminate how student employability is embedded within these courses and across the degree programmes. It is concluded that students who undertake cooperative education as part of their degree programme have a competitive advantage in the employment marketplace.

Changes in arts organisations under the open market economy in Vietnam

The paper examines changes in arts organisations in Vietnam under the context of changes in the arts and culture sector in Vietnam and in the world.

Evaluating New Zealand sports stars as celebrity endorsers : intriguing results

Celebrity athlete endorsement of products and services has become prominent in the promotional mixes of New Zealand companies and organisations. For years advertisers and researchers have pondered how successful celebrity athlete endorsement really works. Most suggest some form of transfer of positive images takes place between celebrity and the product or service they are endorsing and source-credibility models have become the preferred research design. The overall objective of this research was to assist sport marketing managers and their advertising agencies in matching celebrities with products and services. An ancillary objective was to compare results obtained from multiple-item and single-item scales. An exploratory study with tertiary students was conducted, using both Ohanian’s (1990) 15 item source-credibility scale and two single-item measures to examine potential “endorsement fit” for four New Zealand sporting heroes. They were Bernice Mene (recently retired national netball team captain), Dean Barker (America’s Cup yachting defender’s helmsman), Mandy Smith (recently retired national women’s hockey team star) and Justin Marshall (All Black rugby’s most capped halfback), all of whom were adjudged by students as physically attractive sports stars. The product reported here against which these athletes were scored was an isotonic sports drink. Results were mixed; the Ohanian source-credibility scale yielded selection of different celebrity athletes to the single-item measures. The research results show that matching celebrities to products for potential endorsement opportunities is a complex issue, leaving scope for judgement and intuition alongside quantification. Still unresolved is the question of multiple-item measures versus single-item measures in advertising and service research.