168 resultados para retail brand orientation


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The corrosion behavior of magnesium single crystals with various crystallographic orientations was examined in this study. To identify the effects of surface orientation on the corrosion behavior in a systematic manner, single-crystal specimens with ten different rotation angles of the plane normal from the [0001] direction to the [1010] direction at intervals of 10° were prepared and subjected to potentiodynamic polarization and potentiostatic tests as well as electrochemical impedance spectroscopy (EIS) measurements in 3.5 wt.% NaCl solution. Potentiodynamic polarization results showed that the pitting potential (E pit) first decreased from −1.57 V SCE to −1.64 V SCE with an increase in the rotation angle from 0° to 40°, and then increased to −1.60 V SCE with a further increase in the rotation angle to 90°. The results obtained from potentiostatic tests are also in agreement with the trend in potentiodynamic polarization tests as a function of rotation angle. A similar trend was also observed for the depressed semicircle and the total resistances in the EIS measurements due to the facile formation of MgO and Mg(OH)2 passive films on the magnesium surface. In addition, the amount of chloride in the passive film was found first to increase with an increase in rotation angle from 0° to 40°, then decrease with a further increase in rotation angle, indicating that the tendency to form a more protective passive film increased for rotation angle near 0° [the (0001) plane] or 90° [the (1010) plane].

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In this work, some of our recent results in microstructure, texture and orientation relationship resulting from the application of an external high magnetic field during diffusional and non-diffusional phase transformation in both steel and functional metallic materials have been summarized. A 12-T magnetic field was applied to the diffusional decomposition of austenite in 0.81C-Fe alloy and martensitic transformation of a Ni-Mn-Ga magnetic shape memory alloy. For the 0.81C-Fe alloy, it was found that the magnetic field induces the formation of proeutectoid ferrite and slightly enhances the <001> fiber component in ferrite in the transverse field direction. The magnetic dipolar interaction between Fe atoms in the transverse field direction accounts for this phenomenon. The magnetic field favors the formation of pearlite with Pitsch-Petch 2 (P-P 2) and Isaichev (IS) orientation relationships (OR) between the lamellar ferrite and cementite. For the Ni-Mn-Ga magnetic shape memory alloy, the magnetic field makes the martensite lamellas to grow in some specific directions with their c-axes [001] orientated to the field direction and transverse field direction.

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Given the proliferation of wine brands, developing a brand without understanding its impact on wine choice is a risky business; particularly for SMEs with limited financial resources.

This paper fills an important gap in the wine marketing literature, particularly as it relates to SMEs in the sector, by investigating the effect of the brand on wine choice. Surveying a range of wine consumers, it was found that while the brand was relevant in wine choice the weighted importance of the brand elements changed across consumption situations. This novel finding should assist SMEs to grow their businesses beyond the traditional cellar door.