The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image

Purpose: This study examines the impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image (FPBI). Methodology: The hypotheses were tested using survey data from retail franchisees in Australia, structural equation modeling, and bootstrapping regression methods. Findings: The results show that both brand commitment and brand citizenship behavior mediate the effect of franchisor support on FPBI. However, the effect of franchisor support on FPBI via brand commitment is higher for franchisees with less experience compared to their more experienced counterparts. Practical implications: The study provides insights to franchise managers and B2B practitioners on factors that enhance FPBI. Originality/value: Despite the recognized importance of franchise brands, limited research examines how leveraging the franchise brand can improve franchisee performance. To address this gap, this study examines the effects of franchisor support on FPBI via brand commitment and brand citizenship behavior moderated by franchisee experience.

The moderating effect of individual level collectivist values on brand loyalty

In today's dynamic business environment the success of a firm often depends on its ability to create brand loyalty. While there is a large body of research exploring brand loyalty and its antecedents, little has been done to examine how the relationship between these antecedents and brand loyalty is moderated by consumer differences in individual level collectivist values. This understanding is important however as consumers high in individual level collectivist values have been found to make different brand choices than consumers low in individual level collectivist values. We develop and test theory that suggests consumer differences in individual level collectivist values have a significant moderating effect on the relationship between perceived value, perceived quality, brand trust and brand loyalty. The results show that consumers high in individual level collectivist values are significantly more loyal to a focal brand, especially when brand trust and perceived quality are at relatively low levels. © 2014 Elsevier Inc.

A strong provably secure IBE scheme without bilinear map

Identity-based encryption (IBE) allows one party to send ciphered messages to another using an arbitrary identity string as an encryption key. Since IBE does not require prior generation and distribution of keys, it greatly simplifies key management in public-key cryptography. According to the Menezes-Okamoto-Vanstone (MOV) reduction theory, the IBE scheme based on bilinear map loses the high efficiency of elliptic curve because of the requirement of large security parameters. Therefore, it is important to build a provably secure IBE scheme without bilinear map. To this end, this paper proposes an improved IBE scheme that is different from the previous schemes because this new scheme does not use symmetric encryption algorithm. Furthermore, it can be proven to be secure against adaptively chosen identity and chosen plaintext attacks in the standard model. Elaborated security and performance analysis demonstrate that this new scheme outperforms the previous ones in terms of the time complexity for encryption and decryption.