Marketing ethics in context: the promotion of unhealthy foods and beverages to children

Marketing ethics has been described as an inherently relative conceptwhereby ethical problems and consequences result from interactionsbetween individuals, but are also shaped by the context in which theyoccur (Chonko and Hunt 1985; Singhapakdi et al. 1996). In makingethical decisions, marketers are influenced by a complex interplay offactors in the broader cultural, economic and organizational environments(Singhapakdi et al. 1996). Within this field, issues arise from organizations’ marketing activities and their consequences (Chonko and Hunt 1985), and the way marketing decisions are shaped by moral standards (Murphy et al. 2005).

Seasonal timing of the spring departure of waders from the Banc D'Arguin, Mauritania

The northward departure of 13 wader species was studied in the Baie d' Aouatif, Bane d'Arguin, Mauritania, in the springs of 1985, 1986 and 1988. Waders left the area in the late afternoon. Wind speed and direction were registered near ground level (all years) and at altitudes up to 5 km (in 1988). A total of 31 000 waders were observed heading northwards, with those species wintering locally in largest numbers being most common. The majority of wader species showed fairly short periods of departure and unimodal departure peaks. Redshank and Dunlin departed over extended periods. Average departure dates of species correlated positively with the estimated midpoints of ranges in breeding latitude (ca. 2 d per 0 latitude).  Since winds at ground level did not correlate with winds at higher altitudes, and since it is likely that the departing waders traveled at great heights, it was not surprising that there is no correlation between the average afternoon tail wind vector at ground level and the daily departure intensity. We suggest that the timing ofdeparture from the Bane d'Arguin is largely under internal, instead of under direct environmental, control.

Digital marketing of unhealthy foods to Australian children and adolescents

The emergence of new media—including branded websites, social media and mobile applications—has created additional touch points for unhealthy food and beverage companies to target children and adolescents. The aim of this study was to perform an audit of new media for three top selling food and beverage brands in Australia. The top selling brand in three of the most advertised food and beverage categories was identified. Facebook, websites and mobile phone applications from these three brands were assessed using a combination of descriptive analyses and structured data collection during June and July 2013. Information on target audience, main focus of the activity, marketing strategies employed and connectivity were collected. Promotional activities were assessed against industry self-regulatory codes. McDonald's, Coca-Cola and Cadbury Dairy Milk were audited, with 21 promotional activities identified. These promotional activities appeared to use a number of marketing strategies, with frequent use of indirect product association, engagement techniques and branding. We identified strategic targeting of both children and adolescents. We found that while all promotional activities technically met self-regulatory codes (usually due to media-specific age restrictions) a number appeared to employ unhealthy food or beverage marketing directed to children. Brands are using engaging content via new media aimed at children and adolescents to promote unhealthy food and beverages. Given the limitations of self-regulatory codes in the context of new media, strategies need to be developed to reduce exposure of children and adolescents to marketing of unhealthy food and beverage products via these avenues.