Grafisk profilering med praktisk tillämpning på PZ hair : Graphic profiling with a practical application on PZ hair

Design, Grafiskt program, Symbol, Hair

Produktion av marknadsförings- och korrespondensmaterial för DUCIS

The report describes the production of graphic correspondence and marketing material for DUCIS(Dalarna University Centre for Irish Studies).A logotype symbol is created on the basis of an element from the Celtic art, and a graphic material thatharmonies with this ideal of style is built around the symbol. A unique visiting card, correspondence cardand letterhead is produced to strengthen the identity of DUCIS outwards.The work proceeds with an international education folder which is an important element in the marketingwork for the MA-education which starts in the autumn of 2003. Two posters, one for the opening ofDUCIS in may 2003 and one for a conference in 2004, are produced. Finally, a redesign of the book coverfor NIS, Nordic Irish Studies, is carried out.The report describes the working process consisting of meetings, practical work and other elementswithin the process. The conclusion is that the work has been quite successful and that this, to a largeextent, depended on an engaged and supporting commissioner. The commissioner also is very satisfi edwith the results.The in-depth studies of the project is about the art and design of the Celtic culture throughout history.The text gives an account for the history and expressions of Celtic art from its birth, 2800 years ago, untilits death in 13th century Ireland and Scotland. Special attention is payed to the golden age of ChristianCeltic art on the british islands, the era from which the pattern of the DUCIS logotype originates.

Varumärkning för småföretag

In this degree project a study of the importance of a graphic identity to companies has been done. A questionnaire among small companies in Dalarna has beenmade. From this, three sets of graphic profile-program have been formed andthese are suitable for new companies. Finally a practical application has been made on Greenfield in Mora, a graphic profile has been designed.To cause an identity is to prove that someone or something exists by individualizingand distinguish. Every individual or company has its qualities or charasteristics.The way to a desirable identity is going by a corporate identity-program that containsthe companies strategies, people, products, buildings, trademarks, graphic design. To create an identity a well considered strategy is needed, where all members of the company are involved. This will lead to a positive image and means for an efficient market communication. The identity of the company is that the company wish what the company/product will stand for, but the image is what the market think about the company/product. The surrounding worldwill be convinced that the company is a reliable producer or deliverer. The companyvill also be regarded as useful and responsable, profitable as an object or partner and a good place of work.Today, trademarking is the most important carrier of identity for a company. A trademark, like a word, a picture or a slogan, will distinguish a product from theothers. What is needed to build up a strong trademark? How can a trade markbe developed to an advantage?To get a lot of people in the same direction clear guidlines are needed. Usually you focused on graphic design, especially the symbols and marks of the companies.The results are presented on a graphic profile, documented in a graphic manual.

Grafisk profilering med praktisk tillämpning på IUC Dalarna

This degree project is a study of graphics profiling with a practical application on IUC Dalarna.The competition between companies is getting harder and harder. Competing goods and services hasa tendency to be more and more equal to each other in respect of quality and value. The customer choosesthe Company with a high reputation and confidence. This is one of the reasons why a companyshould strengthen their company profile. The graphic profile is an important part of the company profileand it gives positive signals to the company spirit and customers.The degree project contains a guide to graphics profiling. The different phases are research, analysis,construction of graphic material and presentation. The guide is put into practise at IUC Dalarna andthe result is documented in a graphic manual.

"Handlandets förnuft" : En intervjustudie om fem innebandyspelares syn på handlingar i matchsituationer.

Syftet med arbetet var att undersöka hur innebandyspelare talar om sitt samt lagets handlande och även att undersöka om det ligger sociala strukturer kring spelarnas handlingar vid tolkningen av fair play-idealet. Studien genomfördes som en kvalitativ intervjustudie där fem innebandyspelare, som spelar i de serier som Dalarnas innebandyförbund administrerar, fick tala om handlande i matchsituationer. Resultatet av studien var att spelarna upplever att deras handlande styrs av lagets tankar och normer kring ett riktigt handlande. Det korrekta handlandet styrs av hur mycket nytta handlingen har för laget samt vad laget vinner på handlingen. Spelarna belyste också vikten av ett bra ledarskap samt att spelarna ser domaren som en symbol för rättvisa. Vidare talar spelarna om fair play som en tolkande praktik vilken produceras och reproduceras utifrån situationens natur. Slutsatsen blir därigenom att spelare handlar som ett resultat av vad laget anser legitimt. Detta påvisar också att den subjektiva tolkningen av fair play ligger inom ett normativt system som är finns inarbetat i laget och är därför en del av en social struktur.