Werv Magazine : layout och koncept av ett nytt livsstilsmagasin för tjejer inom brädsporter.

Currently there is no Swedish boardsport magazine for women. In this degree project a prototype of a new lifestyle magazine for women in boardsports has been created. Through a magazine study and a targetgroup survey we have found a magazine concept and suggestions for the magazine content. A digital 96-page prototype has been created. The feedback from Anders Neuman-Östberg, the experienced editor in chief of the Swedish boardsport magazine Transistion gives the project report the needed credibility.The overall response from all the people involved in the making of this prototype has been positive. We can see a market demand for a magazine like Werv and hope that we can find a way to publish it in the future. In this degree project we haven't looked into the economic sustainability and therefore we can't say if it's feasible. Further investigations are needed before Werv can be published.

Den växande dagligvaruhandeln på internet : En fallstudie om MatHem i Sverige AB

Bakgrund Dagligvaruhandel på internet växer och efterfrågas från fler kunder än någonsin tidigare. De större aktörerna märker att efterfrågan finns och inser att de behöver utöka sina försäljningskanaler, samtidigt som de mindre företagen som varit med och bidragit till denna efterfrågan behöver arbeta för att hålla sina kunder lojala och inte förlora marknadsandelar när marknadssituationen förändras av de stora aktörerna. Den förändrade konkurrenssituationen innebär att företag behöver lägga större fokus på kunden genom strategi och framförallt uppbyggnaden av lojalitet. Syfte Syftet är att få en ökad kunskap om hur ett företag som var tidigt ute på en marknad håller sina kunder lojala i samband med att konkurrenssituationen förändras. Metod För att besvara syftet har en kvalitativ fallstudie om företaget MatHem gjorts, för att slutligen kunna dra en generaliserad slutsats. Där insamling av primärdata och sekundärdata har analyserats för att slutligen nå en slutsats. Slutsats Det undersökta företaget håller sina kunder lojala genom att ha en hög generell kvalitet. Vilket betyder att de har hög kvalitet på produkterna, väl fungerande kundservice, överträffar kundens förväntningar och ett brett sortiment. När konkurrenssituationen förändras har företaget inga speciella strategier för att hålla sina kunder lojala, eftersom att företaget inte ser de andra aktörerna som konkurrenter. Företaget är den dyraste aktören på marknaden, men differentierar sig med ekologiska produkter för att erhålla lojala kunder.

Applicatiion of Almost ideal demand system for a pharmaceutical

This thesis is an application of the Almost Ideal Demand System approach of Deaton and Muellbauer,1980, for a particular pharmaceutical, Citalopram, in which GORMAN´s (1971) multi-stage budgeting approach is applied basically since it is one of the most useful approach in estimating demand for differentiated products. Citalopram is an antidepressant drug that is used in the treatment of major depression. As for most other pharmaceuticals whose the patent has expired, there exist branded and generic versions of Citalopram. This paper is aimed to define its demand system with two stage models for the branded version and five generic versions, and to show whether generic versions are able to compete with the branded version. I calculated the own price elasticities, and it made me possible to compare and make a conclusion about the consumers’ choices over the brand and generic drugs. Even though the models need for being developed with some additional variables, estimation results of models and uncompensated price elasticities indicated that the branded version has still power in the market, and generics are able to compete with lower prices. One important point that has to be taken into consideration is that the Swedish pharmaceutical market faced a reform on October 1, 2002, that aims to make consumer better informed about the price and decrease the overall expenditures for pharmaceuticals. Since there were not significantly enough generic sales to take into calculation before the reform, my paper covers sales after the reform.

Price elasticity of demand for cigarettes : The Case of Sweden

Due to health problems and the negative externalities associated with cigarette consumption, many governments try to discourage cigarette consumption by increasing its price through taxation. However, cigarette, like the other addictive goods, is viewed as that it is not sensitive to demand rules and the market forces. This study analyses the effect of price increase on cigarette consumption. We used Swedish time series data from 1970 to 2010. Our results reveal that though cigarette is addictive substance its demand is sensitive to changes in the price. Estimates from this study indicate short-run price-elasticity of -0.29 and the long run price elasticity of -0.47.

Extended local labor markets due to high speed trains : Visualization of estimations in the Swedish national travel demand forecasting tool, SAMPERS

Wider economic benefits resulting from extended geographical mobility is one argument for investments in high-speed rail. More specifically, the argument for high-speed trains in Sweden has been that they can help to further spatially extend labor market regions which in turn has a positive effect on growth and development. In this paper the aim is to cartographically visualize the potential size of the labor markets in areas that could be affected by possible future high-speed trains. The visualization is based on the forecasts of labor mobility with public transport made by the Swedish national mobility transport forecasting tool, SAMPERS, for two alternative high-speed rail scenarios. The analysis, not surprisingly, suggests that the largest impact of high-speed trains results in the area where the future high speed rail tracks are planned to be built. This expected effect on local labor market regions of high-speed trains could mean that possible regional economic development effects also are to be expected in this area. However, the results, in general, from the SAMPERS forecasts indicaterelatively small increases in local labor market potentials.