Vår bästa tid är nu? : Om tidsuppfattning och politisk självförståelse

Our best time is now? On conception of time and political self-understanding This study regards time as a horizon for action and argues that conception of time has great implication for political self-understanding. In the study, the modern conception of time, with its orientation towards the future, is contrasted with the late modern conception of time, which is characterized by a de-legitimization of utopian thinking and by an orientation towards the present. Political action is changing, from a transformation of the present into the future, to a management of the present. In this situation the future is not perceived as something qualitatively different than present, but is, as Helga Nowotny puts it, reduced to an ‘extended present’. Or, to speak with Luhmann, the future is a ‘present future’ where only one ‘future present’ is conceivable. The future is in that sense increasingly closed. The paper argues that the current pragmatization of politics is partly due to changes in temporal representations, and suggests that more attention should be given to temporal semantics in political analysis.

Defining the links between retail price strategies and price tactics

Retailers tend to become trapped in a price-promotion war where price issues are dealt with on a short-term basis, indicating almost solely tactical choices. Since price is the only part of the marketing mix providing direct revenues to the organisation, it should also be of strategic importance for the retailer. Not only in practice are price tactics often separated from pricing strategies, it is also the case in research where these are often studied in isolation from each other probably due to their individual complexity. This paper contributes to both the research area and practice by discussing these two complex areas together, and the essence of both strategy and tactics are defined. By considering the planning horizon for the retailer this paper further contributes by defining the links between price strategy and price tactic. The conclusion shows the importance of clearly establishing which analytical level is being analysed.