A Consumer Surplus Estimate of Peace & Love festival in Borlänge : A Travel Cost Approach

This thesis uses zonal travel cost method (ZTCM) to estimate consumer surplus of Peace & Love festival in Borlänge, Sweden. The study defines counties as zones of origin of the visitors. Visiting rates from each zone are estimated based on survey data. The study is novel due to the fact that mostly TCM has been applied in the environmental and recreational sector, not for short term events, like P&L festival. The analysis shows that travel cost has a significantly negative effect on visiting rate as expected. Even though income has previously shown to be significant in similar studies, it turns out to be insignificant in this study. A point estimate for the total consumer surplus of P&L festival is 35.6 million Swedish kronor. However, this point estimate is associated with high uncertainty since a 95 % confidence interval for it is (17.9, 53.2). It is also important to note that the estimated value only represents one part of the total economic value, the other values of the festival's totaleconomic value have not been estimated in this thesis.

Grafisk profilering med praktisk tillämpning på Rookiefestivalen

This degree project includes both a theoretic component and a practical component within the graphicprofiling domain. Literature on graphic design has been studied for the theoretical part and the achievedknowledge has been used for the practical part. The project has been to produce graphic materialfor “Rookiefestivalen” in Hultsfred.In modern society it is important for a corporation to distinguish itself from others by using a graphicprofile. Through using a graphic profile the company can have an affect on how it is perceived byothers. This is true not only for corporations as both organisations, societies and other events will benefitfrom the use of a graphic profile.The material that’s been produced is not within the traditional boundaries of graphic profiling. It israther marketing material for the festival. The graphic profile was applied to a variety of things suchas posters, flyers, ad’s and the festival’s website. The result is to be seen in the appendix of this degreeproject and on the Internet: http://www.rookierockparty.se

Peace & Love 2010 : Värderade och icke-värderade ekonomiska effekter

Denna rapport syftar till at kartlägga samt värderat och presenterat ekonomiska effekter koppladetill Peace & Love festivalen 2010. Utgångspunkten är en definition av festivalens intressenter.Uppskattningen av de ekonomiska effekter som presenterats är baserade på enkätsvar från 519festivalbesökare. Resultaten från studien pekar på att festivalbesökare definierade som turister igenomsnitt spenderar drygt 2000 kr i samband med sitt besök exklusive utgifter för resa ochfestivalbiljett. Den totala festivalkopplade konsumtionen beräknas till 154 Mkr genom attmultiplicera siffrorna för genomsnittlig festivalkonsumtion för en besökare med det totala antaletbetalande besökare. Studien visar också att det finns ett betydande läckage ur den regionalaekonomin till följd av att försäljare inom festivalområdet kommer från andra delar i Sverige.Peace & Love-festivalens bidrag till den lokala ekonomin inklusive biljettintäkter beräknas istudien till 89 Mkr. Slutligen pekar studien på att fördjupade studier innehållande en mernoggrann uppskattning över besökargruppernas andelar respektive konsumtion krävs vid nästaårs festival för att säkerställa de resultat denna studie redovisar.

Exploring 'Samoaness' in the Samoan language film The Orator (O Le Tulafale)

The Pacific nation of the Independent Samoa (formerly Western Samoa)  is not known for having a developed film industry.   In 2011, a Samoan languge film called The Orator (O le Tulafale) placed the spotlight on Samoa, its people, and the Samoan culture when it became the country’s first ever film to be accepted into major international film festivals such as the 68th Venice Film Festival.  Samoans the world over have embraced the film for its richness, compassion, and authenticity. Yet at times, the film portrays the Samoan culture as harsh and cruel.   Samoans are usually quick to criticise negative portrayals of their culture but the thousands of comments on the film’s official Facebook page show otherwise.  From April 2011 to March 2012, there were only 11 comments criticising the film on Facebook, and these criticisms were denounced as ‘un-Samoan’. This raised the question as to why Samoans did not react to the unflattering portrayals of their culture, but instead react against legitimate criticisms of the film.  By using Foucault’s concept of heterotopia and the Samoan narrative structure of fāgogo, a heterotopia space and a utopia space are created in which past memories confirming Samoan cultural identity and bonds to the culture are evoked and are (re)experienced by Samoans while viewing the film.  Thus the film’s ability to encourage this is what Samoans praise rather than the actual film.  

Uppskattning av betalningsviljan för Peace & Love 2011

I denna uppsats skattas betalningsviljan hos besökarna på Peace & Love-festivalen år 2011. Med hjälp av enkätdata baserad på avslöjade och uttalade preferenser presenteras en regressionsanalys med olika oberoende variabler som karaktäriserar en festivalbesökare. Total budget är den beroende variabeln i regressionsanalysen och tolkas i uppsatsen som ekvivalent med besökarnas betalningsvilja. Analysen visar att män i genomsnitt spenderar 301 kronor mer än kvinnor, att turister i genomsnitt spenderar 1 124 kronor mer än en icke-turist samt att den genomsnittliga besökaren har en betalningsvilja på 4 183 kronor. Ett skattat konsumentöverskott har också värderats, vilket uppgick till 743 kronor per person och cirka 37 miljoner kronor totalt för de 50 000 festivalbesökarna. Uppsatsen tar inte hänsyn till de ekonomiska effekter som festivalen har på Borlänge som stad.