Hur ett företag kan uppmärksammas genom en grafisk profil och en gerillamarknadsföring

The purpose of this thesis was to create a visual identity to the café Trädgårdscafét. This was to increase the awareness of the cafe among the population of Borlänge. To make the company's visual identity visible, we also organized a guerrilla marketing. The outcome of the guerrilla marketing were then measured by calculating the number of guests during a certain period of time and also through a survey conducted in Borlänge.Graphic material, such as a graphic identity, business cards, feel good-cards, store signs, standing information folders to place on the tables and pavement board was created. Flyers and posters were also created for the guerrilla marketing. The basis for this was established in the study of literature, focus groups and surveys. We also kept a regular and open contact with the café owners throughout the project.In a similar procedure a broad knowledge about guerrilla marketing was gathered in order to be able to arrange one our selves.The guerrilla marketing was held for one day in the city of Borlänge. To attract attention, groups of outdoor furniture, decorated with green plants, were placed at different locations, while six marketers handed out flyers and spread information about the café. The guerrilla marketing resulted in that the café's customers grew by nearly twice as many on the day of the guerrilla. Surveys made before and after the guerrilla showed that the awareness of the café grew.

A study visit to a vitual company

To integrate study visits to different workplaces in higher education implies important benefits for the course quality. The study visit gives the students a better understanding for the real situations they will meet in working life. However for practical and economical reasons is that not always possible. The purpose of this project is to create a virtual company that shall replace the real one for study visits. The goal is to create a realistic picture and that intended use of it can come as close as possible to a real study visit. It is also important to facilitate linking theory and practice. The virtual company is built up by pictures, videos and text. All material is made available on a web page and when entering the students will meet a layout of the company. From that position is it possible to walk around and look at videos from different workstations. Besides that can they also listen to interviews with managers and representatives of staff as well as reading reports concerning productivity and the work environment. The focus of the study visit is work sciences, therefore the material also include some visualized information about work hazards. On the web page there are also a number of tasks for the students to carry out. Until the autumn 2011, 132 students at Dalarna University have visited and produced reports from the virtual company. They were studying in programs for mechanical engineering, production technicians and human resource management. An evaluation among some ten students showed that the study visit to the virtual company is flexible in time and effective, but that students wish to have even more detailed information about the company. Experiences from four years of use in a number of classes show that the concept is worth further development. Furthermore with production of new material the concept is likely to be applicable for other purposes.

Att skapa sammanhållning via ett systemutvecklingsprojekt : med inspiration av idrottspsykologi

Detta examensarbete har genomförts av två studenter vid Högskolan Dalarna i samarbete medIT-konsultbolaget Istone Concrevi. Edsbyverken, som är en möbeltillverkare baserad i Edsbyn,är kund hos Istone och har ett behov att öka sin leveranssäkerhet. Företaget upplever också attdet finns en bristande sammanhållning mellan de som arbetar administrativt och de som arbetarmed tillverkning i verksamheten. Edsbyverken hoppas att en ökad sammanhållning ska varabidragande till en bättre leveranssäkerhet. Sammanhållning är ett begrepp som är vanligtförekommande inom idrott och lagsporter och förknippas ofta med framgång inom idrotten.Forskningsstrategin som används i studien är design and creation som fokuserar på att skapa nyaIT-produkter, artefakter. Denna studie har resulterat i en artefakt av typen instansiering i form aven applikation som utvecklats med hjälp av ett användarcentrerat och agilt arbetssätt. Syftet medstudien är att undersöka och testa hur teorier inom idrottspsykologi kan användas inom ettsystemutvecklingsprojekt med ändamål att få artefakten och utvecklingsprocessen att främjasammanhållning hos verksamheten. Datainsamlingsmetoder som använts i studien är intervjueroch enkäter. Intervjuerna har använts för att insamla bakgrundsinfo från verksamheten ochönskemål kring appen och enkäterna för feedback på appen samt för att utvärderasystemutvecklingens och appens påverkan på sammanhållningen.Resultaten från datainsamlingen är i många fall spretande med allt från positiva omdömen sommenar att sammanhållningen förbättrats, till negativa som menar att ingen inverkan skett. Vid ensammanvägning kan man dock se att majoriteten menar att detta forskningsprojekt inte lyckatsmed att förbättra sammanhållningen. En viss andel anställda vid Edsbyverken tror dock attsammanhållningen kan öka på längre sikt. Slutsatsen kring idrottspsykologi är att den vid enkoppling till systemutveckling har ett begränsat användningsområde och att många av de teoriersom förekommer om sammanhållning inte är användbara eller passande vidsystemutvecklingsarbete.

The role of entrepreneurial networking on internationalization of a micro-sized Born Global Swedish fashion company : A narrative ethnographic research

Background: In recent studies a lot of attention is drawn to the connection between networking and entrepreneurship. Many scholars consider successful business and networking inseparable. Taking into consideration the topicality of the two notions discussed above the authors of this thesis decided to conduct the research dedicated to these phenomena in the field that interests them most – in the field of Swedish fashion. Purpose: The purpose of the thesis is to gain a deeper insight into entrepreneur’s experiences to point out the role of entrepreneurial networking in the process of internationalization of a micro-sized Swedish fashion company and to contribute to the research in this field by telling its unique story. Method: To achieve the purpose of the research a narrative ethnographic research was conducted. This research strategy was chosen because it suits the purpose best by giving an opportunity to get fresh insights into the field of entrepreneurial networking from the point of view of the entrepreneur. The data collected has a narrative nature therefore narrative analysis is used to present it. The methods of gathering the data are face-to-face interview and documents. Conclusion: we can define the most important role of entrepreneurial networking on the internationalization process of Odeur as an effective accelerator and a tool to fulfil the knowledge and expertise gaps in certain areas through other actors in the network.

Identity and image – the story of expertise in a manufacturing company

This thesis is an investigation on the corporate identity of the firm SSAB from a managerial viewpoint (1), the company communication through press releases (2), and the image of the company as portrayed in news press articles (3). The managerial view of the corporate identity is researched through interviews with a communication manager of SSAB (1), the corporate communication is researched through press releases from the company (2) and the image is researched in news press articles (3). The results have been deducted using content analysis. The three dimensions are compared in order to see if the topics are coherent. This work builds on earlier research in corporate identity and image research, stakeholder theory, corporate communication and media reputation theory. This is interesting to research as the image of the company framed by the media affects, among other things, the possibility for the company to attract new talent and employees. If there are different stories, or topics, told in the three dimensions then the future employees may not share the view of the company with the managers in it. The analysis show that there is a discrepancy between the topics on the three dimensions, both between the corporate identity and the communication through press releases, as well as between the communication through press releases and the image in news press articles.