4 resultados para SRM Strategic Relationship Management

em Dalarna University College Electronic Archive


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This research is based on consumer complaints with respect to recently purchased consumer electronics. This research document will investigate the instances of development and device management as a tool used to aid consumer and manage consumerâs mobile products in order to resolve issues in or before the consumers is aware one exists. The problem at the present time is that mobile devices are becoming very advanced pieces of technology, and not all manufacturers and network providers have kept up the support element of End users. As such, the subject of the research is to investigate how device management could possibly be used as a method to promote research and development of mobile devices, and provide a better experience for the consumer. The wireless world is becoming increasingly complex as revenue opportunities are driven by new and innovative data services. We can no longer expect the customer to have the knowledge or ability to configure their own device. Device Management platforms can address the challenges of device configuration and support through new enabling technologies. Leveraging these technologies will allow a network operator to reduce the cost of subscriber ownership, drive increased ARPU (Average Revenue per User) by removing barriers to adoption, reduce churn by improving the customer experience and increase customer loyalty. DM technologies provide a flexible and powerful management method but are managing the same device features that have historically been configured manually through call centers or by the end user making changes directly on the device. For this reason DM technologies must be treated as part of a wider support solution. The traditional requirement for discovery, fault finding, troubleshooting and diagnosis are still as relevant with DM as they are in the current human support environment yet the current generation of solutions do little to address this problem. In the deployment of an effective Device Management solution the network operator must consider the integration of the DM platform, interfacing with many areas of the business, supported by knowledge of the relationship between devices, applications, solutions and services maintained on an ongoing basis. Complementing the DM solution with published device information, setup guides, training material and web based tools will ensure the quality of the customer experience, ensuring that problems are completely resolved, driving data usage by focusing customer education on the use of the wireless service In this way device management becomes a tool used both internally within the network or device vendor and by the customer themselves, with each user empowered to effectively manage the device without any prior knowledge or experience, confident that changes they apply will be relevant, accurate, stable and compatible. The value offered by an effective DM solution with an expert knowledge service will become a significant differentiator for the network operator in an ever competitive wireless market. This research document is intended to highlight some of the issues the industry faces as device management technologies become more prevalent, and offers some potential solutions to simplify the increasingly complex task of managing devices on the network, where device management can be used as a tool to aid customer relations and manage customerâs mobile products in order to resolve issues before the user is aware one exists. The research is broken down into the following, Customer Relationship Management, Device management, the role of knowledge with the DM, Companies that have successfully implemented device management, and the future of device management and CRM. And it also consists of questionnaires aimed at technical support agents and mobile device users. Interview was carried out with CRM managers within support centre to further the evidence gathered. To conclude, the document is to consider the advantages and disadvantages of device management and attempt to determine the influence it will have over customer support centre, and what methods could be used to implement it.

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Denna rapport syftar till att reda ut begreppet mobil direktreklam samt att genom en marknadsundersÃkning ta reda pÃ¥ om det fÃr Stadiums kunder finns nÃ¥got intresse att ta del av erbjudanden och information om olika händelser genom SMS-meddelanden. Det är tänkt att denna information kan variera beroende pÃ¥ vilket omrÃ¥de medlemmen befinner sig i, det vill säga riktad lägesbunden direktreklam. FÃr vÃ¥r marknadsundersÃkning sÃ¥ utfÃrdes bÃ¥de en kvantitativ och en kvalitativ undersÃkning, detta fÃr att ge bÃ¥de bredd och djup till undersÃkningen. Tanken är att fÃrbättra marknadsfÃringen fÃr de kunder som är medlemmar i StadiumCard genom att de ska kunna erbjudas mobil direktreklam frÃ¥n det specifika omrÃ¥de de befinner sig.En annan viktig hÃrnsten i detta examensarbete var skaffa sig kunskap om och redogÃra fÃr vad en IT-tjänst är samt att klarlägga vad begreppet mobilitet innebär.PÃ¥ den plattform som vi tilldelats att utveckla en SMS-tjänst pÃ¥ är det idag mÃjligt att positionera mobiltelefonanvändare inom ett visst omrÃ¥de men det är komplicerat och kan bara utfÃras pÃ¥ sÃ¥dant sätt att det inte är ekonomiskt fÃrsvarbart. Vi kommer därfÃr endast utveckla en prototyp fÃr en SMS-tjänst som skickar ut erbjudanden till alla de kunder, var de än befinner sig, som valt att delta i SMS-tjänsten.Stadium marknadsfÃr sig idag främst genom adresserad reklam till sina medlemmar och direktreklam via post. FÃr att fÃrbättra marknadsfÃringen sÃ¥ krävs fÃrstÃ¥else fÃr en del viktiga begrepp inom marknadsfÃringen. Dessa begrepp är kundlojalitet, CRM (Customer Relationship Management) och PM (Permission Marketing).

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The Lugnetgymnasium in Falun has a graphic education that supplies a color printer, which is availablefor the students in their hall. The printer is a Ricoh AFC 6513 and it is a model that can handlevariable data. It was bought in the autumn of 2002. The teachers of the graphic education want to makeuse of the variable data function and procure a variable data software. The purpose of this project is toevaluate variable data softwareâs, so that the most suitable choice of software can be made for the graphiceducation. To be able to make this choice, criterions has been made what the variable data softwarewill fulfil. Different softwareâs of variable data has been examined and a summary was made whichtells what software that fulfils all the criterions. The softwareâs that seemed appropriate for the graphiceducation were PrintShop Mail and Personalizer-X. Adecision which one of these softwareâs thatwill be purchase was made by the teachers on the graphic education. Tests and a more detailed studyon the softwareâs have been done. The information has later been presented for the teachers. They madea decision, which were Personalizer-X. After this decision, an easier manual for Personalizer-X wasmade. The purpose with the manual is that the students on the graphic education, quickly and easy canget started with the use of variable data.

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Traditionellt har HR-arbetet främst varit fokuserat pÃ¥ administrativa uppgifter och inte ansetts vara tillräckligt effektivt och värdeskapande. FÃr att HR-arbetet ska bli mer strategiskt behÃver funktionen organiseras sÃ¥ att den tillgodoser dessa behov (Boglind et al, 2013). Vi menar att HR-funktionens relation till ledare och linjechefer är avgÃrande fÃr hur framgÃ¥ngsrikt deras arbete blir. Syftet med detta arbete är därfÃr att undersÃka hur chefer uppfattar HR-funktionens fÃrändrade roll och vilken typ av stÃd de fÃrväntar sig av den. Vi vill ocksÃ¥ undersÃka om uppfattningen av HR-funktionen skiljer sig Ã¥t beroende pÃ¥ hur den är organiserad. UndersÃkningen är baserad pÃ¥ en multipel fallstudie utfÃrd pÃ¥ Falu och Avesta kommun. Totalt har tretton djupintervjuer genomfÃrts, där fem personer representerar HR-avdelningarna och Ã¥tta personer representerar linjecheferna. Falu kommun bÃrjade genomfÃra en HR-transformation vid Ã¥rsskiftet 2013/2014, Avesta kommun har inte genomfÃrt en HR-transformation utan har funktionen uppdelad i tvÃ¥ team. Av empirin framkommer att linjecheferna i bÃ¥da kommunerna har en ganska vag uppfattning om HR-funktionens organisation och trots de strukturella skillnaderna mellan kommunerna efterfrÃ¥gar linjecheferna nÃ¥got mer. I Avesta är samtliga respondenter Ãverens om att en samsyn kring HR-funktionens arbetsuppgifter inte finns pÃ¥ grund av att en tydlig strategi fÃr HR-funktionen saknas. Cheferna i Avesta efterfrÃ¥gar ett arbete med personalfrÃ¥gor frÃ¥n grunden samt ett mer strategiskt arbete. I Falun visar empirin att linjechefer och HR-personer har olika Ã¥sikter kring huruvida det finns en samsyn. Ãven om flera linjechefer i Falun anser att HR-funktionen fungerar bättre efter transformationen efterfrÃ¥gar samtliga en kontakt med en specifik HR-person istället fÃr att kontakta ett HR-center. Trots att de organisationer vi studerat har HR-funktioner som skiljer sig Ã¥t i storlek och struktur kan vi konstatera mÃ¥nga likheter. Vi drar därfÃr slutsatsen att de problem som linjecheferna beskriver inte är relaterade till HR-avdelningens organisering, utan snarare kan kopplas till en obalans i HR-arbetets inneboende dualitet som uppstÃ¥tt i och med ett mer strategiskt fokus. Vi anser att bÃ¥da kommunernas HR-funktioner bÃr ha en tydlig och kontinuerlig dialog med linjecheferna fÃr att maximera värdeskapandet dem emellan. Sammanfattningsvis menar vi att kommunerna bÃr lägga fokus pÃ¥ att identifiera vilka aspekter av personalarbetet som är värdefulla och unika fÃr just deras organisation samt arbeta strategiskt utifrÃ¥n dessa.