Interaction and Persuasion:An analysis of the use of rhetorical devices in Gordon Brown's speech to the Labour Party Conference, on September 25, 2006

This essay has identified and analysed rhetorical devices in Gordon Brown’s speech delivered at the Labour Party conference on September 25, 2006. The aim of the study was to identify specific rhetorical devices which are described as interactional resources, analyse their uses and discuss possible effects that they may have when included in a political speech. The results are based on my own interpretations but are supported by information provided in current literature by analysts and researchers of rhetoric use. The result findings could probably serve as evidence of the need for better understanding of the devices used by politicians in their relentless endeavours to influence audience decisions.

The Big Crunch : A Mapping of the Swedish Party System from 1991 to 2010

Previous research claims that there has been a narrowing of distance between the Swedish political parties. Typically, such research into political distance has primarily focused on studying voters rather than the political parties themselves. In this article, the author conducts a longitudinal analysis of Comparative Manifesto Project data to determine if, and to what extent, the political parties have converged ideologically on a Left-Right continuum in the period 1991-2010. After first unraveling the concept of political distance, the author moves on to explain why the ideological dispersion of political parties is an important and consequential characteristic within party systems. Furthermore, the author argues that the Left-Right ideological scale continues to be a highly useful model with which to conceptualize and study this characteristic. The author then discusses the methodological approach and explains why quantitative manifesto data, often overlooked in favor of voter interview data, is deemed a valid and reliable material for measuring the ideological positions of political parties. The findings are that there indeed have been over all tendencies of ideological convergence between the blocs and that, in terms of how political parties are dispersed on a Left- Right ideological continuum, by 2010, the Swedish party system (the Sweden Democrats excluded) had become much less polarized than it had been in 1991.