Personalized Communications : A Cross Media tool for the future

Personalized communication is when the marketing message is adapted to each individual by using information from a databaseand utilizing it in the various, different media channels available today. That gives the marketer the possibility to create a campaign that cuts through today’s clutter of marketing messages and gets the recipients attention. PODi is a non-profit organization that was started with the aim of contributing knowledge in the field of digital printingtechnologies. They have created a database of case studies showing companies that have successfully implemented personalizedcommunication in their marketing campaigns. The purpose of the project was therefore to analyze PODi case studies with the main objective of finding out if/how successfully the PODi-cases have been and what made them so successful. To collect the data found in the PODi cases the authors did a content analysis with a sample size of 140 PODi cases from the year 2008 to 2010. The study was carried out by analyzing the cases' measurable ways of success: response rate, conversion rate, visited PURL (personalized URL:s) and ROI (Return On Investment). In order to find out if there were any relationships to be found between the measurable result and what type of industry, campaign objective and media vehicle that was used in the campaign, the authors put up different research uestions to explore that. After clustering and merging the collected data the results were found to be quite spread but shows that the averages of response rates, visited PURL and conversion rates were consistently very high. In the study the authors also collected and summarized what the companies themselves claim to be the reasons for success with their marketing campaigns. The resultshows that the creation of a personalized campaign is complex and dependent on many different variables. It is for instance ofgreat importance to have a well thought-out plan with the campaign and to have good data and insights about the customer in order to perform creative personalization. It is also important to make it easy for the recipient to reply, to use several media vehicles for multiple touch points and to have an attractive and clever design.

Sjuksköterskans stöd till personer med psykiska funktionsnedsättningar i utövandet av fysisk aktivitet och dess hälsoeffekter Litteraturstudie

Det har forskats mycket om fysisk aktivitets positiva effekter på människokroppen rent fysiskt. Tidigare har det inte varit en naturlig del av behandlingen inom psykiatrin vilket gjorde författarna nyfikna på hur det kan lyftas fram i vården av personer med psykiska funktionsnedsättningar. Syfte: Syftet med litteraturstudien var att beskriva hälsoeffekterna av fysisk aktivitet för personer med psykiska funktionsnedsättningar och sjuksköterskans stöd genom handledning. Metod: Litteraturstudie. Resultat: Under sammanställningen av resultatet framkom att sjuksköterskor kan ge stöd genom Motiverande samtal (MI) som var av central betydelse. Då patienten själv hörsammas och bygger upp sina mål som ska vara mätbara tillsammans med utbildad vårdpersonal, men även genom stöd i patienternas egen utbildning och kunskap av den fysiska aktivitetens positiva inverkan på psykisk ohälsa. Slutsats: Sjuksköterskans metod att stödja och motivera personer med psykiska funktionsnedsättningar till att utöva fysisk aktivitet visade sig vara flera. Då det var viktigt med personcentrarad metod, var viktigt att de behärskade och kände till olika vägar att kunna motivera personer med psykiska funktionsnedsättningar. Andra betydelsefulla tillvägagångssätt var god vårdrelation, individualiserade träningsprogram, samt stöd och utbildning i de positiva hälsoeffekterna som fysisk aktivitet gav.

¿Neurodidáctica aplicada? : Una investigación sobre las aplicaciones de la neurodidáctica en la enseñanza de español y en concreto en el libro de texto Caminando 3.

This thesis analyzes the teaching material Caminando 3 from a neurodidactic perspective. The discipline of neurodidactics is young and controversial and the aim of this investigation is to present an understanding of the use of practical applications of neurodidactics in written material of education in Spanish as a second language. The methods applied are a quantitative and objective analysis of measurable aspects in Caminando 3 and a qualitative, subjective analysis which is interpreting fundamental understandings of language learning which Caminando 3 reflects in its structure and content. The results show that there are several aspects in Caminando 3 which are supported by the evidences and advices of the neurodidactic theories and simultaneously there are details in exercises and parts of the layup containing a level of repetition and prediction which are directly harmful to the process of acquisition, according to neurodidactic theories. The conclusion is that a more dynamic teaching book can be produced with guidelines that can be created using these results. Further investigations will have to measure the knowledge and success of the pupils to decide whether neurodidactics is a successful complement to traditional didactics of second language learning.

Kultur ist mehr als Currywurst Ältere Literatur im Deutschunterricht : Eine Literaturstudie

With regards to the teaching of German in Sweden this literature study looks into the Swedish curriculum and the CEFR (Common European Framework of Reference for Languages) to compare today’s common interpretation of the goals in language learning to the educational goals in the documents. Critics mean that the CEFR and in extension the curricula in the associated countries focus mainly on measurable practical language skills. This leads to impoverishment of the concept of language learning, which should include broad cultural aspects, encourage the students to develop their personalities and curiosity and foster a livelong desire to study. This work will try to show that blaming the CEFR for the kind of lopsided development towards practical, measurable skills in language teaching does not origin in the document or in the national curriculum. It appears to be the interpretation of the documents that oversees some essential requirements, not only for successful language teaching but also for the use of German as a tool for conversation and understanding. The real understanding of a language is, according to the research referred to in this work, connected to the understanding of culture. This literature study will show that reading older literature in language classes will favour the students´ understanding of culture. Furthermore, this work will try to point out other educational benefits besides the gain of cultural knowledge in working with literature. Students learn to argue and gain understanding of their own world by comparing to the new reality they meet in the literature. In addition, students will, with the help of the text, acquire new vocabulary and get an understanding of the structure of the language. In essence the use of literature in teaching German on one hand meets and fulfils the requirements in the curriculum and on the other hand supports the development of language skills and personals skills.

Storskalig vindkraft i skogen : Om rationell planering och lokalt motstånd

The global climate threat has intensified Sweden’s ambitions to build wind power stations. This thesis explores the planning of, and opposition to, wind power in the inland rural and forest regions of Sweden. It is in these autonomous communities that the plans are implemented and the aim of the thesis was to, from a local perspective, understand and analyse the planning and acceptance challenges that large-scale wind power development faces in places that are both sparsely populated and have good wind conditions. This thesis is based on qualitative methods and was conducted as two studies. The case study area comprises four municipalities in Dalarna County. The first study analyses the planning and establishment process in three municipalities using interviews and an analysis method called process tracing. The second study analyses one wind power establishment, in which the interviews form the basis for a discourse analytical approach. One striking finding highlights the relationship between the global and the local. Global environment and energy aspects are absent in the local process, and wind power becomes a technical land issue that clashes with other local land interests. Another finding of the study reveals that planning for wind power establishment follows a rational planning tradition. The feelings and memories of the individual – different views regarding the landscape – play a background role in the formal permit process, while measurable observable conditions have a more prominent role. Wind power developers thereby acquire a more significant position than what they probably would have had if the planning had included local residents’ views on wind power in the landscape at an early stage.