Hur ett företag kan uppmärksammas genom en grafisk profil och en gerillamarknadsföring

The purpose of this thesis was to create a visual identity to the café Trädgårdscafét. This was to increase the awareness of the cafe among the population of Borlänge. To make the company's visual identity visible, we also organized a guerrilla marketing. The outcome of the guerrilla marketing were then measured by calculating the number of guests during a certain period of time and also through a survey conducted in Borlänge.Graphic material, such as a graphic identity, business cards, feel good-cards, store signs, standing information folders to place on the tables and pavement board was created. Flyers and posters were also created for the guerrilla marketing. The basis for this was established in the study of literature, focus groups and surveys. We also kept a regular and open contact with the café owners throughout the project.In a similar procedure a broad knowledge about guerrilla marketing was gathered in order to be able to arrange one our selves.The guerrilla marketing was held for one day in the city of Borlänge. To attract attention, groups of outdoor furniture, decorated with green plants, were placed at different locations, while six marketers handed out flyers and spread information about the café. The guerrilla marketing resulted in that the café's customers grew by nearly twice as many on the day of the guerrilla. Surveys made before and after the guerrilla showed that the awareness of the café grew.

Samband mellan mammans BMI relaterat till amningsduration och mammans skattning av barnets hälsa : En enkätstudie

I ett internationellt perspektiv har Sverige hög amningsfrekvens, men under 2000-talet har amningsfrekvensen sjunkit och stora regionala skillnader ses. Kvinnorna rekommenderas att helamma sex månader. Mödravårdcentralen (MVC) informerar om bröstmjölkens hälsoeffekter som till exempel att bröstmjölken skyddar barn mot allergier. Forskning visar att överviktiga och feta kvinnor har kortare amningsduration, men få studier behandlar svenska förhållanden. Syfte: Syfte med fördjupningsarbetet är att studera samband mellan mammans BMI relaterat till amningsduration och mammans skattning av barnets hälsa de tre första levnadsåren. Metod: Studien är en kvantitativ retrospektiv tvärsnittstudie. Data insamlades via enkäter, 418 deltagare inkluderades. Data har analyserats med Statistical Package for the Social Sciences (SPSS). För deskriptiv och jämförande analys har parametriska och icke-parametriska analyser genomförts. Resultat: De kvinnor som inte ammade skattade sitt barns hälsa sämre vid tre års ålder i jämförelse med kvinnor som ammat någon period. Vid tre års ålder skattade kvinnor med övervikt och fetma sitt barns hälsa sämre. Slutsats: Det är viktigt att kunna identifiera kvinnor som är behov av stöd för att initiera amning och kunna bidra till anpassat stöd till dem. AbstractSweden reports high duration of breastfeeding compared to international findings. During the last century, the frequency of breastfeeding duration has decreased in Sweden, with large regional differences. Recommendation for exclusive breastfeeding is six months. Midwives provide information about healthy benefits of breast milk, such as breast milk protecting baby´s against allergies. Research has presented associations between obesity and short duration of breastfeeding. However, there is a lack of knowledge regarding women in a Swedish context. Aim: To investigate the relation between mothers BMI, duration of breastfeeding and maternal valuation of the baby´s health during the first three year of life. Method: The study is a quantitative retrospective cross-sectional study. Data was collected through questionnaires, 418 participants were included. Data was analyzed using the SPSS. For descriptive and comparative analysis parametric and nonparamateric statistics have been used.Results: Women who did not breastfed perceived their baby´s health worse at three years compared with women who did breastfeed. Women with overweight and obesity also perceived the health of their three year old worse than the other maternal group. Conclusions: It´s important to identify women who need support to initiate breastfeeding and give them customized support.