Ekologiska kläder : En studie om varför konsumtionen av ekologiska kläder haft en svag ökning sett utifrån konsumenternas perspektiv

Syftet med denna studie är att förklara varför konsumtionen av ekologiska kläder haft en svag ökning sett utifrån konsumenternas perspektiv. För att kunna besvara syftet har en kvantitativ metod legat till grund för denna studie. Data har samlats in med hjälp av enkäter för att undersöka om det föreligger något samband bland konsumenter. För att kunna presentera ett mer djupgående resultat har den kvantitativa metoden kombinerats med en kvalitativ metod vid analys av data. Teorin i denna studie har använts som utgångspunkt för att bättre förstå konsumenternas köpbeteende samt betydelsen av varumärken. Studiens empiri består av den data som samlats in genom enkäter. I studies analys och diskussion har teorierna sedan tillämpats på den data som enkäterna genererat för att öka resultatets trovärdighet. I denna studie framkom att kvinnliga konsumenter i åldern 20-35 har låg kunskap om de konventionella klädernas påverkan på miljö och individ. Konsumenternas personliga behov värderas högre än socialt ansvarstagande och det som prioriteras högst vid köp av kläder är pris, design och kvalitet. Utbudet av ekologiska kläder är inte tillräckligt stort och de kläder som finns tillgängliga på marknaden saknar varumärkesimage och förknippas ofta med basplagg.

Bildens godkännandeprocessi katalogproduktion : The image approval processin a catalog production

The objective of this thesis has been to investigate the approval process for an image. This investigation has been carriedout at four catalog-producing companies and three companies working with repro or printing. The information wasgathered through interviews and surveys and later used for evaluation. The result of the evaluation has shown that allbusinesses are very good at technical aspects but also that the biggest problem they have is with the communication. Theconclusion is that businesses need a clear construction for the image process. This will minimize the communicationproblems and make the process effective.

L'image de l'homme noir dans "La rue Cases-Nègres" de Joseph Zobel

Étude de l'homme noir dans la littérature postcoloniale. Comment cet homme se voit-il dans le roman "La rue Cases-Nègres"?

Populärmusik i TV-reklam : En kvalitativ undersökning av musiken som betydelsebärande teckensystem

This paper examines a popular music song (Heartbeats by Jose Gonzalez) as a sign system in television advertising. The study was conducted through qualitative questionnaires in connection to an audio-visual method of analysis called Masking. The method facilitates the analysis of isolated parts in the audio-visual spectrum by masking/hiding parts of the audio-visual totality.The survey had seven respondents where a hermeneutic epistemological approach was used. For the analysis Cooper's theory of brand identity (Practical and Symbolic Attitudes to Buying Brands) was used together with an interaction model for music in audio-visual advertising called "Modes of music-image interaction”. The results showed that the music was associated with values as genuine, honest, responsibility, purity, independence and innovation. The music's symbolic values helped to position the brand in a lifestyle context. The music also helped to express the target group’s identity and attitudes by being innovative and independent. It also enhanced the perception of the visual colour rendition in the film. In general the television advertisement perceived more positive and entertaining when the music was present. In other words the music's social and cultural position contributed to raise the film's credibility. A deeper social and cultural value was created in the movie through resonance between symbolic values of the music and symbolic values of the film.

Brand Awareness among Customers : A case study of ICA-Kvantum

This research paper has been prepared by Bachelor students from Dalarna University in Borlänge. The project is centered on a case study of ICA – Kvantum and its brand awareness among customers. The purpose of this study is to find out that which measures can help ICA-Kvantum to create brand awareness among its current and potential customers by looking in to the importance of information of its offerings and use of effective communication tools to convey this information. Further, to recommend them what they need to do, to increase brand awareness among their customers with the help of managerial implications. The research question was formulated as what actions could be seen effective for ICA-Kvantum to maintain or improve brand awareness among its current and potential customers.The project was created with the help of theoretical concepts of brand awareness, brand loyalty, perceived quality, consumer decision model, integrated marketing communication approach and strategic planning process. These theories were applied in this thesis in order to find out the most effective communication measures to maintain or improve brand awareness among current and potential customers of ICA-Kvantum.The primary and secondary data was collected. Primary data was gathered through the survey among ICA-Kvantum customers in the front of the store in Borlänge. The personal interview with manager was conducted in the office of ICA-Kvantum store located in Borlänge. Secondary data was gathered from textbooks, academic journals, theses and websites.The empirical findings have been presented in detail and then analyzed with the help of theoretical concepts. The analysis and further results from survey and interview focused on importance of information, marketing communication tools, brand awareness and loyalty, perceived quality and implementation of strategic planning process. Moreover, the main weaknesses and strengths of ICA-Kvantun have been evaluated. The conclusion including short summary of analysis and its results have been provided at the end. Each weakness of issues related to brand awareness i.e. importance of information, effectiveness of marketing communication tools and strengths and weaknesses of ICA-Kvantum discussed in the paper, has been pointed out along with solutions and managerial implications.

A proposed Model for Country Branding : an experimental Application on Nigeria

In the era of globalization, countries compete with each other for attention, respect and trust of potential consumers, investors, tourists, media and governments of other nations. Branding is the most powerful tool that a nation can utilize for effective differentiation strategies and for creating competitive advantage over other nations. Unfortunately, not every nations or destination marketers have a broad understanding of the concept of branding and how a country can be successfully branded. Hence, this study has proposed a model that could be used as a valuable guide for country branding. Also the model is recommended for countries struggling with image crisis; on the mission to improve the image internationally. Nigeria is a good example of countries with image crisis; it is one of the most populated countries in the world with a population of about 160 million inhabitants and growth rate of 2.553percent annually. Despite the abundant resources (e.g. coal, petroleum, natural gas etc.) that the nation is endowed with, it is quite disappointing that the population below poverty line is still at the alarming rate of 70percent of the total population. The mismanagement and poor leadership of the nation characterised by corruption, fraud, embezzlement of public fund etc. has culminated into serious image crisis that is slowing down the potential for investment and economic growth. However, there has been series of image rebranding campaigns but no tangible achievement has been recorded. It is quite questionable though, if image rebranding will provide the kind of future that Nigeria envisaged, considering the socio-political situation and the economic imbalance; compounded by the obvious fact that the nation has no known brand. Therefore, this paper argues that there is need to redirect the effort invested on image rebranding to the creation of a unique and competitive brand for the country. It was established from the study that a nation’s brand is capable of improving the reputation of the nation as well as stimulate the expectation of the target audience. However, it was also established from the study that a wrong approach to branding could mislead the target audience and attract negative publicity. Hence, as a contribution of the study to the field of branding, a model was proposed as a functional guide for country branding. Also, considering the abysmal performance of Nigeria’s image in the international community and to strengthen the argument that brand creation is required for the country; an experimental application of the proposed model was conducted using Nigeria as the case country. The first phase of the model suggested a major improvement in the society; this is required to further enhance the strengths of the country and to motivate the much needed community participation and confidence in the brand creation. It is the conclusion of the study that a strong nation brand can offset the image problem if it is built on something concrete, genuine, and uniquely identifiable with the country, capable of connecting to the cognitive psychology of the target audience.

«DES YEUX BAISSÉS AUX POINGS LEVÉS» : L'IMAGE DE LA FEMME MAGHRÉBINE DANS L'ŒUVRE DE TAHAR BEN JELLOUN. UNE ÉTUDE COMPARATIVE DE TROIS PROTAGONISTES FÉMININS.

L'étude du portrait de la femme maghrébine dans trois romans de Ben Jelloun révèle trois vies d'enfant, d'adolescente et de femme très différentes quant à la condition féminine. Il y a une émancipation progressive entre les portraits qui peut s'expliquer par le fait que les romans se déroulent dans des cultures et à des époques différentes, mais aussi par les intentions féministes de l'auteur.

Image processing technique to count the number of logs in a timber truck

This paper summarises the results of using image processing technique to get information about the load of timber trucks before their arrival using digital images or geo tagged images. Once the images are captured and sent to sawmill by drivers from forest, we can predict their arrival time using geo tagged coordinates, count the number of (timber) logs piled up in a truck, identify their type and calculate their diameter. With this information we can schedule and prioritise the inflow and unloading of trucks in the light of production schedules and raw material stocks available at the sawmill yard. It is important to keep all the actors in a supply chain integrated coordinated, so that optimal working routines can be reached in the sawmill yard.   

Identity and image – the story of expertise in a manufacturing company

This thesis is an investigation on the corporate identity of the firm SSAB from a managerial viewpoint (1), the company communication through press releases (2), and the image of the company as portrayed in news press articles (3). The managerial view of the corporate identity is researched through interviews with a communication manager of SSAB (1), the corporate communication is researched through press releases from the company (2) and the image is researched in news press articles (3). The results have been deducted using content analysis. The three dimensions are compared in order to see if the topics are coherent. This work builds on earlier research in corporate identity and image research, stakeholder theory, corporate communication and media reputation theory. This is interesting to research as the image of the company framed by the media affects, among other things, the possibility for the company to attract new talent and employees. If there are different stories, or topics, told in the three dimensions then the future employees may not share the view of the company with the managers in it. The analysis show that there is a discrepancy between the topics on the three dimensions, both between the corporate identity and the communication through press releases, as well as between the communication through press releases and the image in news press articles.

Convex Hulls in Image Processing : A Scoping Review

The demands of image processing related systems are robustness, high recognition rates, capability to handle incomplete digital information, and magnanimous flexibility in capturing shape of an object in an image. It is exactly here that, the role of convex hulls comes to play. The objective of this paper is twofold. First, we summarize the state of the art in computational convex hull development for researchers interested in using convex hull image processing to build their intuition, or generate nontrivial models. Secondly, we present several applications involving convex hulls in image processing related tasks. By this, we have striven to show researchers the rich and varied set of applications they can contribute to. This paper also makes a humble effort to enthuse prospective researchers in this area. We hope that the resulting awareness will result in new advances for specific image recognition applications.

Musikalisk gestaltning av en ”image” : - En fallstudie i design av narrativ mediemusik -

Studien ligger inom ramen för Ljud- och musikproduktion och bygger på ett case där en varumärkesmelodi/ musiklogotype till ett musikgymnasium ska designas. Syftet med studien är att utforska hur en image kan gestaltas musikaliskt och däri bättre förstå hur forskning genom design och användarmedverkan - påverkar och bidrar till processen inom design av narrativ mediemusik. Studien har ämnat svara på den övergripande frågeställningen: Hur kan komposition av narrativ musik beskrivas och genomföras som en designprocess? Forskningsfrågan innefattar även subfrågorna: Hur bidrar användarmedverkan till arbetsprocess vid design av narrativ mediemusik? Hur bidrar gruppsammansättning, själva processen och processverktygen till ett musikaliskt relevant resultat? Med formuleringen "ett musikaliskt relevant resultat" avses i studiens kontext en musikalisk prototyp/slutprodukt som har potential att kunna uttrycka känslor och värderingar som kan överensstämma med varumärkets (skolans) image och formulerade värderubriker. Kärnan i arbetet ligger inom fälten forskning genom design och användarmedverkan, där deltagarna under arbetsprocessens gång kontinuerligt och i flera processteg bidragit genom diskussioner, reaktioner, resonemang och konkreta förslag. Studien visar att designarbete inom narrativ mediamusik tillsammans med representanter för användarna/ målgruppen kan generera fler idéer om aspekter specifika för arbete med design av narrativ mediemusik samt bidra till större förståelse för aktuella kontexter (målgrupps-relaterade och process-relaterade kontexter såväl som musikaliska och genre-relaterade kontexter), än om designern arbetar ensam. Av vikt är att under designprocessen ta fram flera versioner av prototyperna, att göra olika instrumenteringar och interpretationer av det musikaliska materialet, där ett av målen med prototyperna är att designer stegvis lär sig vad som fungerar - vad som skapar en klingande mening i den aktuella målrelaterade kontexten - och ett sätt att kommunicera den här kunskapen är att designa och pröva flera olika prototyper i klingade form.