Biblioteca Digital

19 resultados para nonprofit fundraising

em CentAUR: Central Archive University of Reading - UK

The role of funders in nonprofit merger activity: implications for charity fundraising and marketing practice

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Benchmarking charity fundraising costs: a new UK initiative

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The regulation of fundraising: in search of the ‘public good’ or an intractable problem of vested interest?

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Benchmarking charity performance: returns from direct marketing in fundraising

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Towards a model of donor trust: implications for HE fundraising practice in the UK

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The fundraising performance of charity websites: a US/UK comparison

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From marketing products to fundraising for causes

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Fundraising on the web: opportunity or hype?

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Operationalizing the marketing concept in the nonprofit sector

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Between a rock and a hard place: the Data Protection Act of 1998 and U.K. fundraising practice

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Relationship marketing and the not-for-profit sector: an extension and application of the commitment-trust theory

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An investigation into the values dimensions of branding: implications for the charity sector

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Relationship marketing in the not-for-profit sector: an extension and application of the commitment–trust theory

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Donor trust and relationship commitment in the U.K. charity sector: the impact on behavior

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Improving public trust in the voluntary sector: an empirical analysis

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