69 resultados para History of Printing

em CentAUR: Central Archive University of Reading - UK


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This important new publication charts the history of the British Monotype Corporation in its significant years from 1897 to 1992. Its three sections cover the Corporation’s business history, typeface design history, and the technical history of Monotype’s composing machines. Written and edited by leading business and type industry experts, this is an indispensable reference for typographers and type designers, and for technology and business historians.

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Two studies examine the experience of “earworms”, unwanted catchy tunes that repeat. Survey data show that the experience is widespread but earworms are not generally considered problematic, although those who consider music to be important to them report earworms as longer, and harder to control, than those who consider music as less important. The tunes which produce these experiences vary considerably between individuals but are always familiar to those who experience them. A diary study confirms these findings and also indicates that, although earworm recurrence is relatively uncommon and unlikely to persist for longer than 24 hours, the length of both the earworm and the earworm experience frequently exceed standard estimates of auditory memory capacity. Active attempts to block or eliminate the earworm are less successful than passive acceptance, consistent with Wegner’s (1994) theory of ironic mental control.

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