'Si en i ot de teus qui i conterent plus lor honte que leur honour', Enadain et Gauvain, les chevaliers transformés en nains dans la Suite Vulgate du Merlin

Dans le récit de la transformation de Gauvain en nain, la honte est à la fois la conséquence d'une culpabilité mise en avant par un interlocuteur féminin, et l'instrument de la purgation de la faute commise par le héros. La gestion narrative de cet épisode à la fois dramatique et comique interroge autant les valeurs chrétiennes que les principes de conduite chevaleresques. La nature de la faute et son intériorisation personnelle importent moins que sa dimension sociale et collective.

Why your customers’ social identities matter

The article looks at the role of consumers' social identities in their purchasing decisions, and hence in the creation of effective marketing strategies. It says that people generally belong to multiple social groups, any one of which may have the most salience for them in a given situation. It reports on social psychology research on how a person's connection with a particular social identity can be triggered and discusses the idea in the context of marketing products including the Toyota Prius hybrid-electric automobile, Nescafé instant coffee, and the Jeep all-terrain vehicle. INSET: Lessons of the Stanford Prison Experiment.

Strategic trade policy, competition, and welfare: the case of voluntary export restraints between Britain and Japan (1971–2002)

I evaluate the voluntary export restraint placed on Japanese automobile exports from 1977 to 1999 by the UK. I show that the policy failed to assist the British domestic car industry. Instead, UK-based US multi-nationals and Japanese manufacturers were the primary beneficiaries, at a substantial cost to UK consumers. Whilst there are a number of caveats, the policy was on balance damaging to the UK economy in welfare terms.