Sustainable urban metabolism as a link between bio-physical sciences and urban planning: the BRIDGE project

Urban metabolism considers a city as a system with flows of energy and material between it and the environment. Recent advances in bio-physical sciences provide methods and models to estimate local scale energy, water, carbon and pollutant fluxes. However, good communication is required to provide this new knowledge and its implications to endusers (such as urban planners, architects and engineers). The FP7 project BRIDGE (sustainaBle uRban plannIng Decision support accountinG for urban mEtabolism) aimed to address this gap by illustrating the advantages of considering these issues in urban planning. The BRIDGE Decision Support System (DSS) aids the evaluation of the sustainability of urban planning interventions. The Multi Criteria Analysis approach adopted provides a method to cope with the complexity of urban metabolism. In consultation with targeted end-users, objectives were defined in relation to the interactions between the environmental elements (fluxes of energy, water, carbon and pollutants) and socioeconomic components (investment costs, housing, employment, etc.) of urban sustainability. The tool was tested in five case study cities: Helsinki, Athens, London, Florence and Gliwice; and sub-models were evaluated using flux data selected. This overview of the BRIDGE project covers the methods and tools used to measure and model the physical flows, the selected set of sustainability indicators, the methodological framework for evaluating urban planning alternatives and the resulting DSS prototype.

Dog in a doublet bridge reconstruction: a case study

Dog-in-a-Doublet Bridge Reconstruction Scheme integrates the interdisciplinary design to provide solution for different needs: to provide a crossing to carry the new 40-tonne loading requirement, to improve the visibility of the substandard junction, and within the funding available. The management of the project involves the co-ordination of different authorities, statutory undertakers and other bodies. At certain stages, there were negotiations with RSPB on the restriction of construction period from July to November. After the re-assessment of the environmental impact of the construction on the breeding and wintering birds, the restrict was waived. As the bid for the assessment, strengthening and structural maintenance of bridges in the Cambridgeshire County Council Transport Policies and Programme No. 21 (1995/96) for Dog-in-a-Doublet Bridge Reconstruction Schemes was unsuccessful to attract the Transport Supplement Grant (TSG). A series of temporary measures had to be undertaken until funding is available for its replacement.

Implementation rules to bridge the theory/practice divide in market segmentation

Despite an extensive market segmentation literature, applied academic studies which bridge segmentation theory and practice remain a priority for researchers. The need for studies which examine the segmentation implementation barriers faced by organisations is particularly acute. We explore segmentation implementation through the eyes of a European utilities business, by following its progress through a major segmentation project. The study reveals the character and impact of implementation barriers occurring at different stages in the segmentation process. By classifying the barriers, we develop implementation "rules" for practitioners which are designed to minimise their occurrence and impact. We further contribute to the literature by developing a deeper understanding of the mechanisms through which these implementation rules can be applied.