31 resultados para Advertising codes
em CentAUR: Central Archive University of Reading - UK
Resumo:
Use of orthogonal space-time block codes (STBCs) with multiple transmitters and receivers can improve signal quality. However, in optical intensity modulated signals, output of the transmitter is non-negative and hence standard orthogonal STBC schemes need to be modified. A generalised framework for applying orthogonal STBCs for free-space IM/DD optical links is presented.
Resumo:
Use of orthogonal space-time block codes (STBCs) with multiple transmitters and receivers can improve signal quality. However, in optical intensity modulated signals, output of the transmitter is non-negative and hence standard orthogonal STBC schemes need to be modified. A generalised framework for applying orthogonal STBCs for free-space IM/DD optical links is presented.
Resumo:
Little has so far been reported on the robustness of non-orthogonal space-time block codes (NO-STBCs) over highly correlated channels (HCC). Some of the existing NO-STBCs are indeed weak in robustness against HCC. With a view to overcoming such a limitation, a generalisation of the existing robust NO-STBCs based on a 'matrix Alamouti (MA)' structure is presented.
Resumo:
Mobile devices are attractive media for directly communicating with consumers who have become busier and more difficult to reach. While SMS (short message service) advertising has received some attention in the literature, Bluetooth-enabled advertising is still unexplored. This research aims to investigate younger consumers’ acceptance of Bluetooth-delivered advertising. Although the majority of the respondents were willing to accept this form of advertising, they needed both to be in control of the frequency with which they receive messages and also to be reassured that the medium could ensure privacy and security. The research further indicated that peers influence the acceptance of Bluetooth-driven advertising.
