Biblioteca Digital

93 resultados para Relational Marketing

Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough

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Do different marketing practices require different leadership styles? An exploratory study

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An exploratory case study analysis of contemporary marketing practices

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Managing marketing: marketing success through good management practice

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Effects of ambush marketing: UK consumer brand recall and attitudes to official sponsors and non-sponsors associated with the FIFA World Cup 2006

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Using scenarios to explore the potential for shifts in the relative priority of human, structural and relational capital in generating value

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Disciplining the discipline: understanding postcolonial epistemic ideology in marketing

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Selling the sewing machine around the world: Singer's international marketing strategies, 1850-1920

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Relationship marketing as a marriage

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CIM coursebook 08/09 managing marketing performance

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Marketing in the digital age: what does it mean today in practice?

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Marketing mass home ownership and the creation of the modern working-class consumer in inter-war Britain

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Selling the sewing machine around the world: Singer’s international marketing strategies, 1850–1920

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Marketing

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A varrógép értékesítése a világpiacon: a Singer nemzetközi marketing stratégiái, 1850–1914 (Selling the sewing machine around the world: Singer’s international marketing strategies, 1850–1914)

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