28 resultados para advertising, avoidance, online social networking, perceptions, privacy, teenagers, trust
em University of Southampton, United Kingdom
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Trust and Privacy Concern Within Social Networking Sites - A Comparison of Facebook and MySpace - Analyzed Paper
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Abstract 1: Social Networks such as Twitter are often used for disseminating and collecting information during natural disasters. The potential for its use in Disaster Management has been acknowledged. However, more nuanced understanding of the communications that take place on social networks are required to more effectively integrate this information into the processes within disaster management. The type and value of information shared should be assessed, determining the benefits and issues, with credibility and reliability as known concerns. Mapping the tweets in relation to the modelled stages of a disaster can be a useful evaluation for determining the benefits/drawbacks of using data from social networks, such as Twitter, in disaster management.A thematic analysis of tweets’ content, language and tone during the UK Storms and Floods 2013/14 was conducted. Manual scripting was used to determine the official sequence of events, and classify the stages of the disaster into the phases of the Disaster Management Lifecycle, to produce a timeline. Twenty- five topics discussed on Twitter emerged, and three key types of tweets, based on the language and tone, were identified. The timeline represents the events of the disaster, according to the Met Office reports, classed into B. Faulkner’s Disaster Management Lifecycle framework. Context is provided when observing the analysed tweets against the timeline. This illustrates a potential basis and benefit for mapping tweets into the Disaster Management Lifecycle phases. Comparing the number of tweets submitted in each month with the timeline, suggests users tweet more as an event heightens and persists. Furthermore, users generally express greater emotion and urgency in their tweets.This paper concludes that the thematic analysis of content on social networks, such as Twitter, can be useful in gaining additional perspectives for disaster management. It demonstrates that mapping tweets into the phases of a Disaster Management Lifecycle model can have benefits in the recovery phase, not just in the response phase, to potentially improve future policies and activities. Abstract2: The current execution of privacy policies, as a mode of communicating information to users, is unsatisfactory. Social networking sites (SNS) exemplify this issue, attracting growing concerns regarding their use of personal data and its effect on user privacy. This demonstrates the need for more informative policies. However, SNS lack the incentives required to improve policies, which is exacerbated by the difficulties of creating a policy that is both concise and compliant. Standardization addresses many of these issues, providing benefits for users and SNS, although it is only possible if policies share attributes which can be standardized. This investigation used thematic analysis and cross- document structure theory, to assess the similarity of attributes between the privacy policies (as available in August 2014), of the six most frequently visited SNS globally. Using the Jaccard similarity coefficient, two types of attribute were measured; the clauses used by SNS and the coverage of forty recommendations made by the UK Information Commissioner’s Office. Analysis showed that whilst similarity in the clauses used was low, similarity in the recommendations covered was high, indicating that SNS use different clauses, but to convey similar information. The analysis also showed that low similarity in the clauses was largely due to differences in semantics, elaboration and functionality between SNS. Therefore, this paper proposes that the policies of SNS already share attributes, indicating the feasibility of standardization and five recommendations are made to begin facilitating this, based on the findings of the investigation.
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These are the Introduction slides for Comp6051 Social Networking Technologies. They outline the structure of the course, and give a (very brief) overview of the topics covered.
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Students taking the 20 credit version of the course (COMP6052) will work in groups of 6 to develop and design a new social networking tool/application/website. The teams will work on their design throughout the semester, and keep a design and development blog that will act as a digital portfolio of their work. At the end of the semester they will also be asked to submit an individual reflective summary that will outline their teams objectives and progress, their part in its progress, and a critical analysis of whether or not they were successful. At the end of the course teams will be asked to pitch their ideas to an interdisciplinary Dragon's Den style panel who will expect them to not only have created something that is technical viable, but will also want to see other economic, social, legal and ethical factors taken into consideration. In this presentation we explain the structure of the group project, what is expected in the blog, and explore some potential ideas to help students understand the scope of the work required. The outcome of the group project does not have to be a fully working piece of software, instead we are looking for a well developed idea that contains enough detail to be convincing to the panel.
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Legal Issues in Social Networking - Analyzed Paper
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Motivations for Social Networking at Work - Analyzed Paper
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Lecture slides for the Curriculum Innovation module Online Social Networks on the topic of social capital.
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These slides are the review slides for COMP6051 and COMP6052 Social Networking Technologies, and show the significant lessons learned for each part of the course, and an example exam question and marks scheme.
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Trust is a complex philosophical, social and technical notion, but it underlies many of our digital interactions including e-commerce and collective intelligence. In this lecture we will look at how different disciplines, including Psychology, Sociology and Economics have come to understand Trust through the lens of their own studies, aims and goals, and will explore how computer scientists and software engineers have implemented trust models based on policy, provenance and reputation. We will take a closer look at both Global and Local reputation-based trust, and see how assumptions of transitivity and asymmetry are useful. Finally we will explore trust issues around the largest known store of human knowledge: the Wikipedia
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This is a recording of a talk given on 12 March 2010 by Tom Chapman of Headstream, a marketing company who specialise in the use of digital social media to promote products and brands.
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Created for INFO2009 coursework.
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Your Digital Identity is everything you create on the Web, but also what other people might say about you there. Photographs on social networking sites, logs of chatroom conversations, newspaper articles about your role in a play, or your sporting victory. Even if you don't post material to the Web yourself, there is a good chance somebody else does, and we believe it is worth knowing about some of the issues. This workbook is designed to help you raise your level of awareness and to think about some of the ways your DI might be affected. There are two workbooks linked here; one for students generally and one for students studying for the health professions.
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Privacy is a concept that has been with us for hundreds of years, but it is relatively recently (the last 130 years or so) that it has been seen as something that needs protection as a legal right. Technology has presented many challenges to privacy, from the printing press to recording devices to communication hacking, but Social Media seems to present something new - a phenomenon of people giving up their personal information to an extent that would be considered extraordinary just a generation ago. In this lecture we look at attitudes and behaviors around privacy, see how social norms have shaped our expectations of privacy, and how we have come to trade our privacy for value, making complex (and sometimes ill-informed) risk decisions. We will also explore how people really behave on Social Media systems, to see whether we (as a society) should be concerned about modern attitudes to privacy, and whether there are any advantages that might balance that concern. Finally we look at how technology can be applied to the problems of privacy, both as a preventative measure, but also by aiding transparency and helping people to make better privacy decisions. These slides were updated for 2014.
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The revision slides for our Social Media course, contains major lessons learned throughout the course, and an example exam question (on trust).