HTC brand reinforcement – �an attempt to create a global brand leader

Research Skills Presentation

An Introduction to Behaviour Analysis

Behaviour Analysis is a distinct philospophy of science. Individuals new to the approach often find difficulty in understanding the basic principles involved. This presentation, aimed at Final Year undergraduates, is designed to provide an introduction to the principles of operant conditioning (e.g., reinforcement, punishment, and extinction), making clear that these words describe functional, rather than structural, relations.