Power and Influence

Like any form of human interaction and communication it is possible to view Social Media as a means for the powerful to influence and control the less powerful. But what is power on social media, how might we measure or affect it, and does it translate to the real world? In this lecture we will look at the philosophical definitions of power, and explore how it has been analysed in social networks and social media systems. We will also look at the characteristics of social networks that impact on power, including Homophily, Heterophily, CyberBalkanization and Thresholds of Collective Action. Finally we will ask what evidence there is that power in social media can affect what goes on in the real world, and explore some real and fictional examples of protest to see what the consequences of social media actually are on sometimes violent political debate.

Active citizenship

The aim of this activity is to allow students to explore the nature of political action, which can be thought of as a form of active as opposed to passive citizenship. By learning about and reflecting upon past instances of political action, or activism, students will be able to start thinking about what is likely to make a campaign successful. It is intended that these reflections can then be applied to their own actions as active citizens. It is hoped that the historical case studies combined with the information provided on different campaigning tools and methods will help to make students feel empowered and inspired to take action. In setting students the task of planning an action, it is expected that time management and organizational skills will be improved. It is believed that by putting themselves in the shoes of activists and going through the process of planning an action, they will have an engaged learning experience. The reflective element of the activity encourages students to form and defend opinions on the relative strengths and weaknesses of different campaigning methods, and on the acceptable limits to political action. This learning activity has been designed presuming no prior knowledge of activism or its methods, and has been successfully used with first year undergraduate students from a variety of disciplines. However, the activity provides a basis for more in-depth study of several issues, or alternatively study into further examples of campaign organizations. There are 3 different learning activities presented on this web site. For a dynamic and well-illustrated introduction to contemporary activism, see Jordan, T. (2002) Activism!: Direct Action, Hacktivism and the Future of Society, London: Reaktion Books Ltd. This material is also available via JORUM.