MANG6242 DIGITAL MARKETING COMMUNICATIONS

Tutor message about the module & Module Profile to help inform you about this option module. Please contact Dr Julia Wolny if you have any further questions about the module before selection on J.Wolny@soton.ac.uk

A Brief History of the Web

The Web is now so ingrained in our lives that it is easy to forget that it is less than twenty years old. But the History of Web goes back much further, to the pioneering technologists who built the first hypertext systems and the men and women before them who imagined great libraries of interconnected information that would augment human intellect and drive civilization forward. In this lecture we will explore the pre-digital origins of the Web, look at how it developed into the mass communication system we have today, and speculate on the next stages of its evolution in the context of Web Science and Social Media.

Web4All: Web Accessibility and Usability at the University of Southampton

"Web 4 All" promotes digital inclusion at the University of Southampton through a process set up to deliver web products that are accessible, usable and enjoyable to use.

Digital accessibility challenges: the impact of locality, usability and technology

Abstract: It is estimated that 1 in 5 will, at some point in their lives, experience a long-term illness or disability that will impact their day to day lives. Access to digital information and technologies can be life changing and a necessity to fully participate in education, work and society. Specialist assistive technologies, such as screen readers, have been available for many years and are now built-into operating systems and devices. In addition, web accessibility standards have been compiled and published since the advent of the World Wide Web over two decades ago. However, internet use by people with disabilities continues to lag significantly behind those with no disability and use of assistive technologies remains lower than should be the case with tools often abandoned. In this seminar we will talk about our work to identify digital accessibility challenges; the barriers experienced by those with disabilities and how computer scientists can play a part in removing obstacles to access and ease of use. We will discuss some of our projects focussing on: • Development of assistive technologies for niche groups of users, • improving accessibility standards to cover a wider range of disabilities, • creating accessibility training resources for developers and stakeholders • embedding accessibility practice within development projects.