Marketing Using Social Media - Tom Chapman - Headstream

This is a recording of a talk given on 12 March 2010 by Tom Chapman of Headstream, a marketing company who specialise in the use of digital social media to promote products and brands.

Bias in the Social Web

Abstract A frequent assumption in Social Media is that its open nature leads to a representative view of the world. In this talk we want to consider bias occurring in the Social Web. We will consider a case study of liquid feedback, a direct democracy platform of the German pirate party as well as models of (non-)discriminating systems. As a conclusion of this talk we stipulate the need of Social Media systems to bias their working according to social norms and to publish the bias they introduce. Speaker Biography: Prof Steffen Staab Steffen studied in Erlangen (Germany), Philadelphia (USA) and Freiburg (Germany) computer science and computational linguistics. Afterwards he worked as researcher at Uni. Stuttgart/Fraunhofer and Univ. Karlsruhe, before he became professor in Koblenz (Germany). Since March 2015 he also holds a chair for Web and Computer Science at Univ. of Southampton sharing his time between here and Koblenz. In his research career he has managed to avoid almost all good advice that he now gives to his team members. Such advise includes focusing on research (vs. company) or concentrating on only one or two research areas (vs. considering ontologies, semantic web, social web, data engineering, text mining, peer-to-peer, multimedia, HCI, services, software modelling and programming and some more). Though, actually, improving how we understand and use text and data is a good common denominator for a lot of Steffen's professional activities.