Digital Economy USRG podcast - Twitter

A video podcast plus MP3 of a 30 minute presention on the use of Twitter to build a digital presence.

Southampton Open Data Service - Talk to Digital Economy Group

This is a talk on the new University Open Data Service, some of the applications it's already being put to, and some of the things we hope to do next.

Behind the decision making of the KFC coffee campaign, can KFC win the coffee market in UK?�

KFC, the chain fast-food restaurants in UK, planed to launched coffee products through campaigns. There are two main reasons for KFC to make the decision. The first one is KFC tried to promote its coffee products with KFC A.M. breakfast plan and it failed at last. The second reason is that KFC needs extension points of interest. The financial condition of KFC has been steady but no breakthrough growth. It has been showed that there is enormous potential of “fast-drink” market in UK. After the success of KFC “Krushems” series, it is reasonable for the company launched coffee products. However, KFC also faced to many challenges to win the market. Compare to the main competitor of McDonald’s, KFC’s quantity of restaurants is far too less. Moreover, KFC has a brand limitation that focuses more family than single urban. The dominant competitors are another challenge KFC need to manage. To sum up, KFC has to win these challenges to be a bigger player in UK coffee market.

Political Economy of the Web

Slides to introduce political economy, and its relevance to the study of the Web. Brief review of methods and issues.