Behind the decision making of the KFC coffee campaign, can KFC win the coffee market in UK?�

KFC, the chain fast-food restaurants in UK, planed to launched coffee products through campaigns. There are two main reasons for KFC to make the decision. The first one is KFC tried to promote its coffee products with KFC A.M. breakfast plan and it failed at last. The second reason is that KFC needs extension points of interest. The financial condition of KFC has been steady but no breakthrough growth. It has been showed that there is enormous potential of “fast-drink” market in UK. After the success of KFC “Krushems” series, it is reasonable for the company launched coffee products. However, KFC also faced to many challenges to win the market. Compare to the main competitor of McDonald’s, KFC’s quantity of restaurants is far too less. Moreover, KFC has a brand limitation that focuses more family than single urban. The dominant competitors are another challenge KFC need to manage. To sum up, KFC has to win these challenges to be a bigger player in UK coffee market.

Pecha Kucha: Bay 8

Abstract Following the success of Bay 9's Pecha Kucha, this week Bay 8 are providing the next instalment of the newly established tradition of Pecha Kucha. In 6m40s and 20 slides, each member of Bay 8 will introduce themselves, explaining their background and research interests, so you can put a name to the face, and chat after the event if you have common interests. These mini talks aim to support the collaborative nature of WAIS by introducing each member to the wider group. This week the bay members and Pecha Kuchas are: - The Public Health Analogy in Web Security (Huw) - Social Networking Features in Digital Behaviour Change Interventions (Roushdat) - Computers, Psychology and a lot of coffee (Anna) - Law, computer science and that annoying thing you have to say you’ve read before you can use a website (Emma)

Biderman 2013 Chapter 12

A chapter looking at the coffee houses of the 18th century.