Quality and relevance of literature sources

A presentation by Debra Morris, Library to support students in understanding the need to use high quality and relevant literature sources in their academic work. The item includes a case study on Wikipedia.

Writing an academic literature review

A presentation on how to write an academic literature review for SOES 6018. This module aims to ensure that MSc Oceanography, MSc Marine Science, Policy & Law and MSc Marine Resource Management students are equipped with the skills they need to function as professional marine scientists, in addition to / in conjuction with the skills training in other MSc modules. The module covers training in fieldwork techniques, communication & research skills, IT & data analysis and professional development.

Pachler N (2008) SCOPING A VISION FOR FORMATIVE E-ASSESSMENT - FEEDBACK Findings from the literature review

Pachler N (2008) SCOPING A VISION FOR FORMATIVE E-ASSESSMENT - FEEDBACK Findings from the literature review

e-Research Methods Theme 3 Literature Review ZIP

Source files for theme 3

e-Research Methods Theme 3: Literature Review

This theme helps you to develop search strategies, select search terms and appraise references you retrieve in order to differentiate between helpful and irrelevant literature sources. In addition, it looks at ways in which you can manage your references and develop understanding and skills to become an effective and efficient user of Library resources and services.

Privacy and Security - background grey literature online

Background reading for coursework to prepare a technical report as part of the orientation phase. These items are business documents (i.e. grey literature) which might be read as a prelude or complement to finding information in peer reviewed academic publications. grey literature links and articles to be used in preparation of technical report. See also overview guidance document for this assignment http://www.edshare.soton.ac.uk/8017/

Behind the decision making of the KFC coffee campaign, can KFC win the coffee market in UK?�

KFC, the chain fast-food restaurants in UK, planed to launched coffee products through campaigns. There are two main reasons for KFC to make the decision. The first one is KFC tried to promote its coffee products with KFC A.M. breakfast plan and it failed at last. The second reason is that KFC needs extension points of interest. The financial condition of KFC has been steady but no breakthrough growth. It has been showed that there is enormous potential of “fast-drink” market in UK. After the success of KFC “Krushems” series, it is reasonable for the company launched coffee products. However, KFC also faced to many challenges to win the market. Compare to the main competitor of McDonald’s, KFC’s quantity of restaurants is far too less. Moreover, KFC has a brand limitation that focuses more family than single urban. The dominant competitors are another challenge KFC need to manage. To sum up, KFC has to win these challenges to be a bigger player in UK coffee market.