Sustaining Success Week 4 Task: Student Resource Recommendation

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Sustaining Success Week 4 Task: Student Generated Content

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Engineering Foundation Year - Sustaining Success - Lecture 1 - slides

These materials are used in student tutorials as part of the routes to success course. The tutorials are typically delivered to a large group (~50) in an interactive manner, with the slides serving as reference/check materials. Some of the questions in the slides can also be used as individual handouts

Engineering Foundation Year - Routes to Success - Sustaining Success - lecture 2

skills module, developing student skills by creating portfolio.

Engineering Foundation Year - Routes to Success - Sustaining Success - lecture 2 6up slides

skills module, developing student skills by creating portfolio.

Behind the decision making of the KFC coffee campaign, can KFC win the coffee market in UK?�

KFC, the chain fast-food restaurants in UK, planed to launched coffee products through campaigns. There are two main reasons for KFC to make the decision. The first one is KFC tried to promote its coffee products with KFC A.M. breakfast plan and it failed at last. The second reason is that KFC needs extension points of interest. The financial condition of KFC has been steady but no breakthrough growth. It has been showed that there is enormous potential of “fast-drink” market in UK. After the success of KFC “Krushems” series, it is reasonable for the company launched coffee products. However, KFC also faced to many challenges to win the market. Compare to the main competitor of McDonald’s, KFC’s quantity of restaurants is far too less. Moreover, KFC has a brand limitation that focuses more family than single urban. The dominant competitors are another challenge KFC need to manage. To sum up, KFC has to win these challenges to be a bigger player in UK coffee market.