Behind the decision making of the KFC coffee campaign, can KFC win the coffee market in UK?�

KFC, the chain fast-food restaurants in UK, planed to launched coffee products through campaigns. There are two main reasons for KFC to make the decision. The first one is KFC tried to promote its coffee products with KFC A.M. breakfast plan and it failed at last. The second reason is that KFC needs extension points of interest. The financial condition of KFC has been steady but no breakthrough growth. It has been showed that there is enormous potential of “fast-drink” market in UK. After the success of KFC “Krushems” series, it is reasonable for the company launched coffee products. However, KFC also faced to many challenges to win the market. Compare to the main competitor of McDonald’s, KFC’s quantity of restaurants is far too less. Moreover, KFC has a brand limitation that focuses more family than single urban. The dominant competitors are another challenge KFC need to manage. To sum up, KFC has to win these challenges to be a bigger player in UK coffee market.

research proposal ikea in the loop of Indian market

prospect of Ikea considering Indian market

ResponseWare student guide 2016

This document describes how students can access polls using their own device (laptop, tablet or phone) using either a web browser or an iOS or Android app.

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This presentation is intended to show the use of Adobe Presenter to create a narrated presentation, and can be compared with the version recorded using Camtasia Studio.

From Tin Toy to Android

This presentation is intended to show the use of Camtasia Studio to create a narrated presentation, and can be compared with the version recorded using Adobe Presenter.

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Research Skills / Semester 1 Work-in-Progress: Research Presentations