Web Design History, Web Advertising and Web Promotion.

Files related to two talks on Web Design History, Web Design Advertising and Promotion. Session 1 - 1 hour lecture on the history of design on the web (30 mins) and web advertising direct and viral (30mins). Session 2 - 1 hour lecture on using the web for promotion and marketing.

ARTD6072 GLOBAL MARKETING

PG Option module, Global Marketing To equip students with contemporary knowledge and practical skills in a challenging global environment. To examine global marketing content in a critical way, with an emphasis on the relationship between content, management and medium. To critically analyse various global marketing plans and strategies and the ramifications of contemporary approaches on global marketing in a context of art and design. To understand how global marketing management operate, taking into account its two main branches being advertising and public relations. Module convener email; .Aqeel.Ahmed@soton.ac.uk